Looking to boost your lead gen on LinkedIn? These 7 strategies will help you connect with the right prospects, nurture relationships, and convert leads—all while leveraging Closely’s powerful automation platform.

1. Optimize Your LinkedIn Profile

Your profile is your first impression. Showcase your expertise with a clear headline, professional photo, and a compelling about section that speaks directly to your target audience’s pain points. Ensure your summary highlights the solutions you offer to attract qualified leads.

2. Build Targeted Prospect Lists

Effective lead gen starts with the right contacts. Use LinkedIn’s advanced search filters—industry, role, company size—to narrow down potential leads. With Closely, you can import and manage these lists seamlessly, filter out previous contacts, and sync new prospects directly to your CRM.

3. Personalize Your Outreach

Generic messages get ignored. Craft tailored connection requests and follow-ups that reference a prospect’s background, mutual interests, or recent posts. Closely’s AI-driven personalization feature helps you generate custom messages at scale, ensuring each touchpoint feels genuine.

4. Sequence Your Campaigns

Consistency is key to nurturing leads. Design multi-step campaigns with a mix of connection requests, messages, and InMail touches. In Closely, you can set up custom sequences with multiple actions and conditions, automating follow-ups based on prospect behavior.

5. Leverage Relevant Content

Share valuable articles, case studies, or insights to position yourself as a thought leader. Tag prospects in posts, send relevant content directly via messages, and invite them to webinars or virtual events. Closely’s CRM integration tracks every content send and response, so you stay in control of your content-driven outreach.

6. Monitor & Analyze Performance

Data-driven decisions drive better results. Track open rates, reply rates, and connection acceptance with Closely’s superior metrics dashboard. Use these insights to refine your messaging, adjust targeting, and continuously improve your lead gen strategies.

7. Automate & Scale Your Efforts

As your network grows, manual outreach becomes unsustainable. Automate repetitive tasks—sending invites, follow-ups, and nurturing sequences—while maintaining a human touch. Closely empowers teams to build complex multi-variant campaigns and manage access levels for each team member, ensuring scalable, compliant operations.

Ready to transform your LinkedIn lead gen process? Get Started with Closely Today and supercharge your outreach.