Searching for the ultimate guide to sms marketing? You just landed on the right page… As an ecommerce marketer, I’ve tested countless solutions to engage customers through text messages, and none have matched the reliability and power of Omnisend. Get Started with Omnisend for Free Today and see how easy it is to boost revenue with SMS campaigns.

If you’re wrestling with low open rates, cart abandonment, or disjointed omnichannel messaging, you’re not alone. With years in the market, thousands of ecommerce brands trust Omnisend to streamline email & SMS marketing. Today I’ll share how sms marketing works, why Omnisend stands out, and how to launch your first text message campaign within minutes.

What is Omnisend?

Omnisend is an ecommerce email marketing and SMS platform designed to help online stores automate and personalize customer communication across channels. It brings together email, SMS, web push, popups, and more into a single dashboard—so you can orchestrate integrated campaigns without juggling separate tools.

Beyond just sending texts, Omnisend empowers merchants with pre-built workflows, dynamic segmentation, 100% customizable templates, and real-time reporting. That means you reach the right people at the right time with the right message, driving engagement and sales on autopilot.

Omnisend Overview

Founded in 2014, Omnisend started with a mission to simplify marketing automation for ecommerce businesses. Co-founders Rytis Lauris and Miglius Pajarskas built the first version to address the pain of disconnected email and SMS tools. Over the years, Omnisend has grown from a lean startup to a globally recognized platform serving 50,000+ online retailers.

The company’s rapid growth stems from a relentless focus on user experience and open integrations. Today, Omnisend connects with 160+ ecommerce and analytics apps, ensuring that your customer data flows seamlessly between systems. Whether you’re on Shopify, BigCommerce, WooCommerce, or a custom environment, you can set up in minutes without developer help.

Pros and Cons

Pros:

Unified Omnichannel Marketing: Combine email, SMS, and web push from one dashboard to deliver cohesive customer journeys.

User-Friendly Interface: Intuitive drag-and-drop editors and pre-built workflows make campaign creation a breeze, even for non-technical teams.

Powerful Automation: Ready-to-use automations for welcome series, abandoned cart recovery, and post-purchase follow-ups boost revenue around the clock.

Advanced Segmentation: Create unlimited segments based on behavior, purchase history, and engagement for personalized messaging.

Extensive Templates: Access 250+ email templates and customizable SMS messages to match your brand voice.

24/7 Support: Reach out via live chat or email any time, with priority support on paid plans.

Global SMS Capability: Send text messages worldwide without juggling multiple carriers.

Rich Reporting: Visualize campaign performance, revenue attribution, and deliverability metrics in one place.

Cons:

SMS pricing can add up during high-volume promotions, requiring careful budget management.

Some advanced features like predictive segmentation and product recommendations require a Pro or Custom plan.

Features

Omnisend packs an impressive set of features that accelerate your sms marketing and email efforts:

Pre-Built Automations

From welcome flows to cart abandonment, Omnisend provides turnkey workflows:

• Welcome series to greet new subscribers
• Abandoned cart recovery texts with discount codes
• Win-back campaigns for inactive customers
• Order confirmation and shipping notifications

Drag-and-Drop Editor

Design emails and SMS templates with ease:

• Fully customizable blocks for text, images, and buttons
• Responsive layouts that look perfect on mobile
• Merge tags for personalized greetings

Dynamic Segmentation

Target your audience precisely:

• Real-time segments based on purchase behavior
• Engagement filters like email opens and clicks
• Geolocation targeting for timely offers

Integrations & Data Sync

Connect Omnisend to 160+ apps for unified data:

• Shopify, WooCommerce, BigCommerce, Magento
• CRMs like Salesforce and HubSpot
• Analytics platforms including Google Analytics

Omnisend Pricing

Whether you’re just starting or scaling fast, there’s a plan to fit your needs:

Standard

Price: $11.20/month (3-month upfront)
Ideal For: Growing and medium-sized businesses focused on email marketing

• 500 contacts, 6,000 emails/month
• Free $1 SMS credit and unlimited web push
• 24/7 priority support and success manager (from $400)

Pro

Price: $41.30/month (3-month upfront)
Ideal For: High-volume senders needing extra SMS power

• 2,500 contacts, unlimited emails
• Global SMS and unlimited web push
• Advanced reporting, product recommendations, $41.30 SMS credit bonus

Custom Pricing

Contact Sales for tailored solutions
Ideal For: Large enterprises with specific volume requirements

• Unlimited contacts and emails
• Global SMS, unlimited web push
• Free migration, onboarding assistance, dedicated support

Omnisend Is Best For

Different businesses can leverage Omnisend for sms marketing success:

Small & Medium Ecommerce Stores

Benefit from pre-built workflows and minimal setup time to start converting quickly.

High-Growth Brands

Scale automations and dynamic segmentation to handle large contact lists without losing personalization.

Omnichannel Marketers

Coordinate email, SMS, and web push in cohesive customer journeys that increase lifetime value.

Benefits of Using Omnisend

• Increased Conversions: Abandoned cart SMS can recover up to 15% of lost sales.
• Higher Customer Engagement: Text messages boast 98% open rates and 45% click-through rates.
• Time Savings: Pre-built automations let you set campaigns on autopilot in minutes.
• Personalization: Real-time segmentation ensures every message feels one-to-one.
• Unified Reporting: Track ROI across channels with consolidated dashboards.

Mid-article reminder: Ready to transform your SMS strategy? Get Started with Omnisend for Free Today and watch your engagement soar.

Customer Support

Omnisend offers 24/7 live chat and email support to ensure you never get stuck. Their knowledgeable team responds quickly to technical questions and setup guidance.

Paid plans include priority support and access to a dedicated success manager who helps optimize your strategies and troubleshoot campaign challenges.

External Reviews and Ratings

Users consistently praise Omnisend’s intuitive UI, powerful automations, and responsive customer support. On review sites, it averages 4.5/5 stars, with feedback highlighting:

• Ease of Use: “I launched my first SMS campaign in under 10 minutes.”
• Feature Set: “Combining email and SMS in one platform solved so many workflow headaches.”

Some critiques point to SMS costs for smaller businesses, but Omnisend addresses this with free SMS credits in every plan and flexible top-up options.

Educational Resources and Community

Omnisend maintains an active blog, webinars, and in-depth guides on topics like SMS compliance, campaign best practices, and segmentation strategies. Their community forum also allows marketers to share tips and case studies.

Regular live training and certification courses keep you ahead of trends in sms marketing and ecommerce growth tactics.

Conclusion

Throughout this guide, we explored how sms marketing can drive sales and engagement for ecommerce brands. Omnisend stands out with its integrated approach, powerful automations, and user-friendly interface. If you’re ready to automate your text message campaigns and see real revenue lift, Get Started with Omnisend for Free Today.

Get Started with Omnisend for Free Today and unlock the full power of omnichannel marketing for your store.