Searching for the ultimate guide to ad tracking? You just landed on the right page. In this comprehensive walkthrough, I’ll show you how Adriel simplifies every step of the journey, from data integration to actionable insights, so you can optimize campaigns with confidence.

As someone who’s spent years wrestling with scattered spreadsheets, broken dashboards, and API quirks, I know how overwhelming ad tracking can feel. Adriel has earned its stripes working with enterprises, agencies, and SMBs alike, collecting awards for no-code data connectors and winning raves for its responsive support. Ready to explore? Let’s dive in—try it free for 7 days today and see how unified data insights unlock continuous growth.

What is Adriel?

Adriel is a data integration and visualization platform built specifically for digital marketing teams. It centralizes campaign data from paid ad channels, analytics tools, and mobile partners into a single source of truth, so you can finally get a clear view of performance without time-draining manual work. At its core, Adriel automates the ETL process, normalizes metrics and dimensions, and surfaces unified dashboards that drive smarter decisions across your entire media mix.

Adriel Overview

Founded with a mission to eliminate fragmentation in digital marketing data, Adriel started as a small agency tool in 2018. The founders recognized that teams wasted countless hours stitching together spreadsheets and PDF exports, and they set out to build a no-code solution that any marketer could deploy in minutes. Since then, Adriel has expanded its connector library to 650+ sources, secured partnerships with major ad platforms, and grown into an all-in-one suite featuring real-time dashboards, AI-powered alerts, campaign management, and soon, ad creation and launching.

Along the way, Adriel’s customer-first ethos led to white-glove onboarding services, 24/7 KPI alarms, and a dedicated success team that ensures you hit your advertising goals. Today, it’s trusted by agencies managing hundreds of clients and by enterprise brands running global marketing operations.

Pros and Cons

Pro: One of the largest connector libraries on the market with 650+ no-code integrations, so you can build your single source of truth in minutes.

Pro: Fully automated data pipelines maintained by Adriel’s engineers, eliminating the need to worry about API changes or dashboard breakage.

Pro: Unified metrics and dimensions across every channel, making cross-platform comparisons and optimization a breeze.

Pro: AI-driven alerts and insights that monitor KPIs 24/7 and recommend budget reallocations on the fly.

Pro: In-dashboard campaign management tools, enabling you to turn ads on/off and edit budgets without leaving the platform.

Pro: White-label reporting and dashboards, great for agencies looking to impress clients at scale.

Con: With so many features, there can be a learning curve for new users, although the onboarding team helps flatten it quickly.

Con: Advanced AI-powered ad generation is still in beta, so creative teams may wait for more robust capabilities.

Features

Adriel offers a comprehensive toolkit designed to cover every aspect of ad tracking and optimization. Below are the standout features that power smarter campaigns.

Integrated Connectors

Stream real-time data from over 650 sources with no code.

• Paid channels: Google Ads, Meta, LinkedIn, TikTok, and more.
• Analytics: Google Analytics, Adobe Analytics.
• Mobile measurement partners: AppsFlyer, Adjust.

Interactive Dashboards

Build, customize, and share dashboards in minutes.

• Drag-and-drop widgets for charts, tables, and maps.
• White-label options to match your brand or client branding.
• Preset templates for Marketing, PPC, SEO, and Data Analytics.

Creative Intelligence Suite

Discover which ad elements drive the highest conversions.

• Keyword analysis reveals top performers across channels.
• Image and color heatmaps show what catches the eye.
• Emoji and tone scoring for copy optimization.

Campaign Management

Manage multichannel campaigns without leaving your dashboard.

• Turn campaigns, ad sets, or ads on/off directly.
• Edit budgets, schedules, and CPC bids in a few clicks.
• Group campaigns into pools for Marketing Mix Optimization.

Alarms & Alerts

Stay on top of performance with custom notifications.

• Set KPI thresholds for spend, ROAS, CPA, and more.
• Instant email or Slack alerts when metrics trend up or down.
• AI-powered recommendations to reallocate budget automatically.

DataStream Export

Move unified data to any destination you need.

• Export to spreadsheets, databases, or BI tools like Tableau.
• Customizable dimension and metric selection for exports.
• Real-time sync ensures your downstream tools always have fresh data.

AI Adgen

Generate and launch ads across platforms in seconds.

• Ad Copy Generator analyzes your site to craft original text.
• Creative Image Generator produces variants from a single image.
• One-click launcher for Google Search, Display, Meta, and more.

Adriel Pricing

Adriel plans scale with your team size and marketing complexity. All plans include 7-day free trials—try Adriel free for 7 days today.

Starter

Starting at $500/month. Ideal for small teams seeking centralized data management and reporting.

• Advanced connectors and template library
• 5 dashboards and 25+ ad accounts
• 5 users and AI agent access
• 2-week onboarding

Professional

Starting at $1,500/month. Best for medium-sized teams running diverse marketing operations.

• Unlimited dashboards and 100+ ad accounts
• 20 users, KPI alerts, and AdGen AI
• 100 AI insight credits per month
• Dedicated customer success manager and white-glove onboarding

Enterprise

Custom pricing for large, global teams with complex data needs.

• 250+ ad accounts and unlimited users
• Multi-currency support and custom connector development
• Priority feature development and monthly CSM meetings
• Enhanced security, compliance reviews, and white-label URL

Adriel Is Best For

Whether you’re an in-house marketer or an agency account manager, Adriel adapts to your workflow.

Small Agencies

Gain instant credibility with white-labeled dashboards and automate client reporting in minutes.

Enterprises

Centralize global campaign metrics, maintain data governance, and leverage custom connectors for niche platforms.

eCommerce Brands

Unify ad spend with web analytics to optimize ROAS and lifetime value at scale.

B2B Marketers

Track multi-touch funnels, attribute leads across channels, and set up real-time alerts for account-based campaigns.

Benefits of Using Adriel

• Save 45+ hours per week on manual reporting by automating your entire ETL process.
• Get unified, business-ready data that eliminates discrepancies between platforms.
• Scale smarter with AI-powered alerts that turn insights into budget reallocations instantly.
• Collaborate seamlessly across teams and clients with role-based access and white-label sharing.
• Focus on strategy and creativity rather than wrestling with broken dashboards or missing data.

Customer Support

Adriel’s support team is available around the clock via chat, email, and phone. Onboarding engineers guide you through every setup step, from connecting your first data source to customizing white-label dashboards.

Once you’re live, your dedicated customer success manager ensures you achieve your goals. Whether you need help building custom metrics, setting up alerts, or optimizing campaign pools, the team is always ready to jump in.

External Reviews and Ratings

Users consistently praise Adriel for its intuitive interface and robust connector library. Agencies love the white-label reporting, while enterprise clients highlight the reliability of managed data pipelines.

On the flip side, a few reviewers note that the AI ad generation features are still evolving, and some advanced customizations require support intervention. The Adriel team has addressed this feedback by accelerating roadmap items and expanding self-serve tutorials.

Educational Resources and Community

Adriel maintains an active blog covering ad tracking best practices, platform updates, and case studies. You’ll also find:

• Webinars on topics like marketing mix modeling and cross-channel attribution
• Step-by-step tutorials in the Help Center
• A community forum where marketers share templates and tips
• Quarterly virtual user groups led by product specialists

Conclusion

Centralizing and automating your ad tracking has never been easier. By unifying data from 650+ sources and turning insights into action directly from your dashboard, Adriel empowers you to cut complexity, save hours, and scale marketing performance. Ready to experience a complete AdOps stack in one platform? Try Adriel free for 7 days today and start making data-driven decisions with confidence.

Try Adriel free for 7 days today and unlock unified data insights for unstoppable growth.