Searching for the ultimate guide to call tracking software? You just landed on the right page. I’ve been testing various tools that promise to reveal which marketing channels drive phone calls, forms, and chats—and WhatConverts stands out as the leader. In the next few minutes, you’ll learn how this platform can transform your lead attribution, boost conversions, and simplify reporting.

As someone who’s managed PPC, SEO, and social campaigns for years, I know how frustrating it is to guess where your high-value leads originate. WhatConverts has tracked over a million calls, forms, and chats for thousands of businesses, earning accolades from top agencies. Ready to see it in action? Try WhatConverts Free for 14 days Today.

What is WhatConverts?

WhatConverts is an all-in-one call tracking software that captures every lead interaction—phone calls, form submissions, chat conversations, and eCommerce transactions—and ties them back to the exact marketing source. By dynamically inserting tracking numbers and monitoring every digital touchpoint, it reveals precisely which campaigns, keywords, and channels generate your most valuable leads.

WhatConverts Overview

Founded with a mission to eliminate guesswork from marketing ROI, WhatConverts has grown from a simple call-tracking tool into a comprehensive lead intelligence platform. Their team focused first on seamless number insertion and accurate call recordings. Over time, they added form and chat tracking, integrations with Google Ads, Analytics, and Bing Ads, and a powerful report builder that delivers real-time insights.

Today, WhatConverts serves both individual businesses and marketing agencies with unlimited client accounts, offering flexible pricing and generous usage credits. The platform’s ease of use and depth of reporting have earned the trust of performance marketers worldwide.

Pros and Cons

Pro: All-in-one tracking for calls, forms, chats, and eCommerce leads in a single dashboard.

Pro: Dynamic number insertion ensures accurate attribution for every visitor.

Pro: Integrations with Google Ads, Bing Ads, Analytics, and major chat platforms.

Pro: Custom report builder and scheduled reports offer full control over data delivery.

Pro: HIPAA compliance available for healthcare clients.

Pro: Scalable agency plans with unlimited accounts and usage credits.

Con: Learning curve for advanced features like multi-click attribution and customer journey mapping.

Con: Pricing can rise for high call volume businesses once free credits are exhausted.

Features

With WhatConverts, every feature is designed to give you crystal-clear insight into your marketing performance.

Call Tracking & Recording

Instantly generate local or toll-free numbers that route to your existing lines. Track every inbound call, record conversations, and view call durations.

• Dynamic Number Insertion for accurate per-channel attribution
• Call recording and transcription
• Caller details: name, number, location

Form Tracking

Capture every web form submission across all your sites and landing pages. Link form leads to specific campaigns and keywords.

• Auto-detect forms without coding
• Custom form field mapping
• Value and qualify leads

Chat Tracking

Integrate with live chat tools to log conversations as leads. See which chat prompts lead to conversions.

• Supports popular chat platforms
• Conversation transcripts
• Assign value to chat leads

Dynamic Number Insertion

Automatically swap phone numbers on your website based on visitor source—Google Ads, organic search, social, email campaigns—to ensure precise attribution.

Multi-Channel Reporting

Build custom reports that combine calls, forms, chat, and eCommerce data. Schedule reports to be sent to clients or stakeholders.

Customer Journey & Multi-Click Attribution

Track every touchpoint a lead encounters before converting—ad clicks, page visits, and search keywords—to understand the full path.

WhatConverts Pricing

Whether you’re a small business or an agency managing dozens of clients, there’s a plan tailored to your needs. All plans include a 14-day free trial and starting usage credits.

Call Tracking Plan

Price: $30/mo   Ideal for single-channel call campaigns

• Track Phone Calls and Text Messages
• Instant Call Tracking Numbers
• Dynamic Number Insertion
• Call Recording and API Access

Plus Plan

Price: $60/mo   Best for multi-channel lead capture

• All Call Tracking features
• Form and Chat Tracking
• Campaign & Keyword Reporting
• Google & Bing Ads Integrations

Pro Plan

Price: $100/mo   Advanced analytics and compliance

• All Plus features
• Call Flows and Report Builder
• Scheduled Reports
• HIPAA Compliance

Elite Plan

Price: $160/mo   Full-scale lead intelligence

• All Pro features
• Customer Journey Mapping
• Multi-Click Marketing Attribution
• Pages Visited & Lead Intelligence

Agency Plans

Starting at $500/mo for unlimited accounts, with $250 usage credit. Pro and Elite levels available—fully customizable for client portfolios.

WhatConverts Is Best For

If you rely on phone calls and digital leads, this platform delivers unmatched clarity and control.

Marketing Agencies

Manage multiple client accounts in one dashboard. Offer transparent ROI reports and scheduled client updates.

Small to Mid-Sized Businesses

See exactly which ads generate phone calls and online forms. Optimize your budget for the highest-value leads.

Healthcare & Legal Firms

Ensure HIPAA compliance while capturing patient inquiries and consultations seamlessly.

eCommerce & Service Providers

Track chat interactions and track full customer journeys to increase upsells and cross-sells.

Benefits of Using WhatConverts

• Accurate ROI Tracking: No more guessing which campaigns drive calls, forms, or chats.
• Centralized Lead Management: All leads in one platform—sort, qualify, and export with ease.
• Actionable Insights: Real-time reports reveal top-performing keywords and channels.
• Scalable for Agencies: Unlimited accounts, customizable plans, and generous usage credits.
• Compliance Ready: HIPAA support safeguards sensitive client data.
• Enhanced Client Reporting: Custom report builder and scheduled delivery keep stakeholders informed.

Customer Support

WhatConverts offers responsive support via live chat, email, and phone. Their US-based team typically replies within minutes to help with setup, integrations, and troubleshooting.

In addition to one-on-one assistance, they maintain a comprehensive help center with step-by-step guides and video tutorials, ensuring you can self-serve detailed instructions anytime.

External Reviews and Ratings

Users praise WhatConverts for its intuitive interface and reliable tracking accuracy. Many agencies highlight the seamless Google Ads integration as a game-changer for client reporting. The dynamic number insertion feature often receives top marks for eliminating misattributed calls.

On the downside, a few customers mention an initial learning curve when configuring advanced attribution settings. However, WhatConverts continually updates its documentation and offers onboarding sessions to address these concerns quickly.

Educational Resources and Community

Beyond the platform, WhatConverts powers a blog with best practices, case studies, and industry news. Regular webinars cover topics like optimizing ad spend, interpreting call data, and leveraging multi-click attribution. The user community forum connects you with fellow marketers to share tips and creative use cases.

Conclusion

Understanding which channels and keywords drive high-value leads is no longer a guessing game. With WhatConverts, you gain complete visibility into calls, forms, chats, and eCommerce interactions. Real-time reporting, multi-channel attribution, and customizable dashboards empower you to optimize campaigns and justify every dollar spent. Ready to upgrade your marketing insights? Try WhatConverts Free for 14 days Today and start boosting your conversions with precision call tracking software.