Searching for the ultimate guide to sms campaign? You just landed on the right page. Whether you’re building your first message flow or optimizing a seasoned funnel, I’ll walk you through proven strategies that drive clicks, conversions, and lasting customer relationships. I rely on Postscript as my go-to tool for SMS marketing because it combines world-class compliance, powerful AI, and best-in-class list growth features. Try Postscript Free for 30 days Today.

You’ve probably heard that text message open rates dwarf email, but turning that attention into revenue takes more than a simple broadcast. In this guide, I’ll share every tactic you need—from crafting personalized sequences to automating dynamic triggers—so that your next sms campaign hits its peak. Let’s dive in and see how Postscript can make your SMS efforts more efficient, scalable, and profitable than ever before.

What is Postscript for Your SMS Campaign?

Postscript is an SMS marketing and sales platform designed specifically for Shopify brands. It transforms your sms campaign efforts by enabling personalized messaging at scale, intelligent automation, and two-way conversational flows. By combining ecommerce expertise with generative AI technology, Postscript turns text messaging into your top revenue channel while ensuring full compliance with carrier regulations and industry standards.

Postscript Overview

Founded to address the unique challenges of SMS marketing for online merchants, Postscript launched with a mission to unlock the full revenue potential of text messaging. Its founders recognized that brands needed more than basic broadcast tools—they needed compliance safeguards, AI-driven insights, and seamless integrations.

Since its inception, Postscript has grown rapidly, powering high-volume campaigns for thousands of Shopify merchants. Its Popup Editor, CashBack incentives, and Onsite Opt-In help brands triple their list growth faster than any competitor. That success has fueled continuous innovation, including AI-powered copy generation and advanced segmentation features.

Pros and Cons of Running an SMS Campaign with Postscript

Pros:

1. Fast List Growth: Grow your subscriber base up to 3× faster with customizable popups, QR codes, and checkout collection tools.

2. Powerful AI: Generate and test hundreds of message variants in minutes for a 20% revenue lift on top flows.

3. Advanced Segmentation: Over 45 segmentation filters and 85 trigger filters let you target precisely.

4. Compliance Focus: Built-in legal safeguards to protect against SMS regulations and carrier violations.

5. Conversational Messaging: Two-way flows and machine learning sentiment analysis improve engagement and support.

6. Robust Analytics: SMS-first dashboards and data-driven insights show ROI, subscriber trends, and campaign performance.

7. Ecommerce Integration: Deep Shopify integration, plus support for Recharge and custom checkouts.

8. Dedicated Support: Responsive live chat, email help, and enterprise specialists available.

Cons:

1. Pricing Tiers: Higher-tier plans can be expensive for very small businesses with limited budgets.

2. Learning Curve: The extensive feature set may feel overwhelming at first; onboarding and tutorials help mitigate this.

3. Carrier Fees: Additional US carrier fees apply on top of per-message rates, so budget accordingly.

Features to Power Your SMS Campaigns

Postscript offers a rich set of features to ensure your sms campaign is highly targeted, personalized, and revenue-driven.

Subscriber Acquisition Tools

Rapidly build your SMS list with customizable on-site and offline opt-ins.

• Desktop & mobile popups: Design brand-matching popups and choose incentives, timing, and placement without code.
• Keywords: Create text-to-join keywords to deploy across ads, social media, and signage.
• Checkout collection: Seamlessly capture numbers at Shopify, Shopify Plus, Recharge, and custom checkouts.
• Landing pages & forms: Standalone opt-in pages you can link from email, ads, and social posts.
• QR codes: Generate scannable codes for packaging, in-store displays, and events.
• Back-in-stock notifications: Automatically prompt visitors to subscribe when items are out of stock.

Segmentation & Targeting

Deliver the right message to the right audience at exactly the right time.

• Segments: Utilize historical Shopify data, subscriber behavior, location, and more across 45+ filters.
• Automation triggers: Choose from 65+ event triggers like checkout started, order shipped, or price drop.
• Trigger & user filters: Deep-dive into line items, order values, subscriber keywords, and other attributes with 85+ filters.

Postscript AI

Leverage generative AI built for ecommerce SMS to boost performance and efficiency.

• Brand voice training: Teach the AI your tone, review copy suggestions, and ensure on-brand messaging.
• Campaign optimization: Test thousands of message variants to maximize click-through and conversion rates.
• AI shopping assistant: Enable two-way conversational experiences that guide subscribers to purchase.

Flow Builder

Scale personalized one-to-one conversations with a visual drag-and-drop interface.

• Build complex automated sequences for welcomes, abandoned carts, post-purchase, shipping updates, and more.
• Define branching logic based on subscriber replies and actions.
• In-flow analytics: Compare message performance and optimize flows on the fly.

Campaigns & Automations

Launch targeted campaigns and automated flows for every stage of the customer journey.

• Flash sales, holiday promotions, product announcements, educational threads, and interactive quizzing.
• AI-assisted copy ensures each campaign message resonates with your audience.
• Predictive automations leverage generative AI and data modeling to boost average flow revenue by 20%.

Response Management & Analytics

Stay on top of incoming texts and track the impact of every message.

• Machine learning filters for sentiment (positive, neutral, negative) and topic categorization.
• Forward replies to email, Slack, or help desk systems like Gorgias and Zendesk.
• SMS-first dashboards: subscriber growth, ROI calculations, and campaign insights at a glance.

Postscript Pricing

Choose the plan that matches your brand’s size and performance goals:

Starter

Price: $0/mo* (Min spend $30/mo). Ideal for new stores testing SMS campaigns.

• Campaigns, automations, unlimited segments
• Dedicated toll-free number
• Subscriber acquisition tools with 2 opt-in keywords
• Branded short link subdomain

Growth

Price: $100/mo. Ideal for growing merchants ready to scale.

• All Starter features
• Unlimited opt-in keywords
• Live chat and email support

Professional

Price: $500/mo. Ideal for high-volume brands seeking advanced insights.

• All Growth features
• Enhanced analytics
• Priority live chat/email support
• API access and removal of “Powered by Postscript”

Enterprise

Custom pricing for large-scale operations.

• All Professional features
• Onboarding launch specialist
• Personalized product recommendation messages
• Priority support (2-minute response time)
• Data warehouse push

Postscript Is Best For SMS Campaign Success

Whether you’re just starting or running a global brand, Postscript scales with you:

Small & Emerging Brands

New merchants benefit from easy list-building popups, starter keywords, and zero-entry cost to experiment with their first sms campaign.

Growing Merchants

Brands with steady sales leverage advanced segmentation and AI-powered testing to push average flow revenue 20% upwards. Learn more at Try Postscript Free for 30 days Today.

High-Volume & Enterprise

Large retailers trust Postscript’s compliance expertise, dedicated support, and data integrations to handle millions of messages while safeguarding deliverability.

Benefits of Using Postscript for SMS Campaigns

• Increased Revenue: Average 34× ROI on campaigns and automations.
• Rapid List Growth: Build engaged subscribers 3× faster than competitors.
• Personalization at Scale: AI-driven copy and dynamic triggers for tailored messaging.
• Full Compliance: Built-in legal safeguards protect your brand.
• Two-Way Engagement: Turn conversations into conversions with Flow Builder.
• Deep Insights: Actionable analytics built for Shopify merchants.

Customer Support

Postscript offers responsive support via live chat, email, and enterprise specialists. Whether you’re troubleshooting flows or brainstorming new campaigns, their team usually responds within minutes and guides you through best practices tailored to your store’s needs.

For enterprise clients, dedicated launch specialists and priority live chat ensure your biggest campaigns go off without a hitch. Comprehensive documentation, video tutorials, and regular webinars further empower your team to master SMS marketing.

External Reviews and Ratings

Merchants praise Postscript for its seamless Shopify integration and impressive deliverability rates. Many highlight the AI copy tools and popup editor as game-changers for rapidly scaling subscriber lists. Net Promoter Scores consistently rank above industry benchmarks, and case studies show significant uplifts in recurring revenue.

Some users note a learning curve when first navigating advanced filters and flow building. Postscript addresses these concerns with personalized onboarding sessions and an extensive help center. Regular product updates based on user feedback continue to simplify the interface and add new capabilities.

Educational Resources and Community

Access a wealth of learning assets through Postscript’s official blog, packed with deep dives into campaign strategy, compliance tips, and AI-powered optimization tactics. Interactive webinars and step-by-step tutorials guide you through everything from setting up your first keyword opt-in to crafting multi-step automations.

Join the growing community of Shopify SMS marketers in Postscript’s forums and Slack channels. Exchange ideas, share templates, and tap into collective experience to keep your SMS efforts at the cutting edge.

Conclusion

From rapid list growth and advanced segmentation to AI-driven automation and robust compliance, Postscript equips you with everything needed to run a high-converting sms campaign. By leveraging two-way flows, predictive analytics, and industry-leading support, you can turn simple text messages into a powerful revenue engine. Ready to elevate your SMS strategy? Try Postscript Free for 30 days Today and experience the difference for yourself.

Don’t miss out on unlocking your ecommerce potential—Try Postscript Free for 30 days Today.