Searching for the ultimate guide to call tracking software? You’ve just landed on the right page. In this deep dive, I’ll walk you through everything you need to know and show why WhatConverts has become my go-to solution for accurate lead tracking and reporting.

Understanding where your calls, forms, and chats are coming from can feel like chasing shadows—until you have the right tools. With years in the market and trust from top PPC and SEO professionals, WhatConverts delivers robust insights to grow your marketing ROI. Stick around to see how you can transform your marketing results.

What is WhatConverts call tracking software?

WhatConverts is an all-in-one lead tracking and reporting platform designed for marketing agencies and business owners. It captures every inbound call, form submission, chat interaction, and eCommerce transaction, then automatically attributes those leads to the exact marketing channel, campaign, or keyword that generated them.

By combining call tracking, form tracking, and chat tracking in one easy-to-use dashboard, WhatConverts eliminates guesswork, so you can prove and grow your marketing ROI with confidence.

WhatConverts Overview

Launched to fill a gap in transparent lead attribution, WhatConverts was founded with the mission of giving marketers crystal-clear visibility into every conversion. Over time, it has evolved into the industry standard for performance marketers who demand data they can trust.

Key milestones include integration partnerships with Google Ads, Bing, and Google Analytics, the introduction of dynamic number insertion, and advanced reporting features that have made it a favorite among PPC and SEO professionals.

Pros and Cons

Pros:

Comprehensive Tracking: Captures calls, forms, chats, and eCommerce leads in one platform.

Real-Time Reporting: Instantly see which campaigns and keywords drive the best leads.

Dynamic Number Insertion: Automatically assigns tracking numbers to each visitor for accurate attribution.

Custom Reports: Build and schedule reports tailored to your agency or client needs.

HIPAA Compliance (Pro Plan): Secure solution for health care marketers.

Multi-Click Attribution (Elite Plan): Understand the full customer journey across touchpoints.

Cons:

Learning Curve: Initial setup and number pool management can take time for new users.

Usage Credit Limits: Free credits are helpful, but heavy-volume campaigns may need top-up sooner.

Features of WhatConverts call tracking software

WhatConverts packs a robust set of features designed to capture and analyze every lead:

Call Tracking & Recording

Instant call tracking numbers and recording let you listen to conversations, measure call quality, and assign value.

• Dynamic Number Insertion ensures every caller is tied back to their marketing source.
• Phone and SMS tracking for comprehensive analysis.

Form and Chat Tracking

Track every form submission and chat conversation with full context on source and keyword.

• Capture hidden form fields for campaign attribution.
• Integrations with major chat platforms for seamless data flow.

Customizable Reporting & Dashboard

Create custom reports, schedule automated exports, and share insights with stakeholders.

• Report Builder for tailored campaign analysis.
• Real-time widgets for on-the-fly performance checks.

Advanced Attribution (Elite Plan)

Multi-click marketing attribution and customer journey mapping show how leads interact across channels before converting.

• Pages Visited tracking to understand user behavior.
• Lead Intelligence to enrich contacts with valuable details.

WhatConverts Pricing

Whether you’re a solo entrepreneur or a large agency, there’s a plan that fits your needs.

Call Tracking Plan

Price: $30/mo – Ideal for businesses focused on phone and SMS tracking.

• $30 usage credit included.
• API access and dynamic number insertion.

Plus Plan

Price: $60/mo – Perfect for marketing teams that need calls, forms, and chat tracking.

• Campaign & keyword reporting.
• Integrations with Google Ads, Bing, and Analytics.

Pro Plan

Price: $100/mo – Advanced features for performance-driven marketers.

• Call flows, report builder, scheduled reports.
• HIPAA compliance for regulated industries.

Elite Plan

Price: $160/mo – Full suite including multi-click attribution and lead intelligence.

• Customer journey mapping and pages visited tracking.
• Enhanced lead qualification tools.

WhatConverts Is Best For call tracking software users

Whatever your role, WhatConverts adapts to your requirements:

Small Businesses

Gain visibility into marketing spend and understand which channels produce calls and leads that convert.

Marketing Agencies

Manage unlimited client accounts, customize reports, and demonstrate clear ROI for every campaign.

E-Commerce Sites

Combine form, chat, and call data with online sales to build a complete picture of purchase paths.

Benefits of call tracking software with WhatConverts

• Accurate Attribution: Know exactly which keywords and ads generate high-quality calls and leads.
• Boosted ROI: Reallocate budgets to top-performing channels and stop wasting spend.
• Enhanced Lead Qualification: Value each lead based on call length, form details, or chat transcripts.
• Time Savings: Auto-organized leads let you filter, qualify, and export in seconds.
• Data-Driven Decisions: Custom dashboards and scheduled reports keep teams aligned on performance.

Customer Support

WhatConverts offers fast, reliable support via email, live chat, and phone. The team is known for quick response times—often resolving technical queries within hours.

Extensive documentation, onboarding guides, and video tutorials ensure you get up and running smoothly. Premium plans also include dedicated account management for personalized assistance.

External Reviews and Ratings

Users consistently praise WhatConverts for its intuitive dashboard and accuracy in tracking. Many highlight the positive impact on campaign performance after switching from fragmented tools.

Constructive feedback often mentions the initial setup complexity, but the support team and clear documentation help smooth the learning curve quickly.

Educational Resources and Community

WhatConverts maintains an active blog with case studies, best practices, and industry insights. Regular webinars and training sessions dive deep into advanced features, while a private user forum connects you with peers to share tips and troubleshooting advice.

Conclusion

Accurate lead attribution is the backbone of any successful marketing strategy. By leveraging robust call tracking software like WhatConverts, you eliminate guesswork, optimize your budget, and prove true ROI to stakeholders. Midway through your evaluation process, don’t forget you can Try WhatConverts Free for 14 days Today to experience its benefits firsthand.

Try WhatConverts Free for 14 days Today and transform your marketing ROI with clarity and confidence.