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What Is Wati?

Wati is a business messaging platform built on the WhatsApp Business API that makes customer communication effortless and scalable. It’s designed for teams of all sizes—whether you’re a lean startup or a large enterprise—who want to centralize chats, automate outreach and deliver top-tier support on the world’s most popular messaging app.

Core use-cases include:

• Customer Support: Handle inquiries, refunds and updates through a shared inbox.
• Marketing Campaigns: Broadcast high-impact messages with personalized tags and segments.
• Sales Automation: Qualify leads instantly via no-code chatbots and drive conversions.
• Order Fulfilment: Automate post-purchase notifications—like shipping updates—so customers stay informed.

Features

Wati’s toolkit is comprehensive, covering everything from bulk messaging to AI-powered automation. Below, I delve into the standout features that make Wati a go-to platform for businesses wanting to communicate at scale.

Broadcast

Wati’s Broadcast feature lets you push out marketing campaigns that land directly in your customers’ WhatsApp chats. It’s perfect for promotions, updates and personalized outreach.

• Segmented Messaging: Tag contacts by behavior or demographics to send targeted content.
• High Open Rates: WhatsApp messages boast sky-high engagement compared to email or SMS.
• Rich Media Support: Include images, videos and documents to make messages more compelling.

Chatbots

Build no-code chatbots that instantly respond to frequent queries, freeing your team to focus on complex issues.

• Drag-and-Drop Builder: Create conversational flows without writing a single line of code.
• Instant Qualification: Ask qualifying questions to route leads or support tickets automatically.
• Order Automation: Guide customers through product catalogs, letting them place orders within WhatsApp.

Shared Team Inbox

Give your support and sales teams a unified dashboard to manage all incoming and outgoing WhatsApp messages.

• Assign & Track: Allocate chats to specific team members and monitor response times.
• Integrations: Connect with CRMs like Shopify, HubSpot and more for contextual data at a glance.
• Post-Sales Messages: Automate delivery updates, payment confirmations and follow-ups.

Omnichannel Support

Wati isn’t limited to WhatsApp. You can consolidate Facebook Inbox, Instagram DMs, QR code responses and more in a single interface.

• Multichannel Inbox: Manage all popular social channels alongside WhatsApp.
• Lead Funnels: Funnel leads from Facebook and Instagram into WhatsApp to boost conversion rates.
• Consistent Experience: Maintain brand voice and response templates across every channel.

Pricing

Wati offers transparent monthly plans tailored to different team sizes and usage requirements. Each tier includes a free trial of 7 days, and right now you can Get up to 25% OFF on Wati’s Annual Plans—a limited-time special promo you don’t want to miss.

Growth Plan – $49/month

• Who it suits: Small teams (up to 3 users) or solopreneurs dipping toes in WhatsApp marketing.
• Key inclusions:
  • Zero-fee WhatsApp setup (Official API & blue tick).
  • Omnichannel inbox (WhatsApp, Facebook, Instagram, QR, etc.).
  • Standard promotions and CTWA ads for lead acquisition.
  • Team inbox tools to track, assign and report.
  • Shopify and catalog integrations for e-commerce brands.
  • 15,000 broadcast messages per month and 10,000 API calls.
  • 1,000 free automation triggers per month.
  • 24×5 email support in English and Portuguese.

Pro Plan – $99/month (Best Value)

• Who it suits: Growing businesses that need advanced automation and analytics.
• Key inclusions:
  • Everything in Growth, plus auto-qualify leads with chatbots and forms.
  • Smart targeting & carousel templates to boost conversions.
  • Campaign optimization with tags, tracking and insights.
  • AI Automation for query handling, reminders and info collection.
  • Unlimited broadcasts and 200K API calls per month.
  • 2,000 free automation triggers and 250 free AI support replies monthly.
  • Integration with HubSpot, Salesforce and more.
  • 24×7 email and chat support.

Business Plan – $249/month

• Who it suits: Enterprises and high-volume operations needing maximum throughput.
• Key inclusions:
  • Scale to 4,000 messages per minute.
  • WhatsApp Pay API & ad ROI measurement tools.
  • Round-robin chat assignment and privacy tools (roles, IP whitelist).
  • Dedicated Customer Success Manager and priority 24×7 support with TAM access.
  • Unlimited broadcasts, 20M API calls, extensive webhooks, 5,000 automation triggers.
  • Blitz add-on for 12K messages/min bursts.

Ready to dive deeper? Check out Wati’s pricing page for a complete overview and to start your free trial.

Benefits to the User (Value for Money)

Wati delivers remarkable value at every price point. Here’s what stood out to me:

• Cost-Effective Scaling: Automate repetitive tasks with chatbots to reduce headcount and save on labor costs—while still delivering instant responses.
• Unified Platform: Manage WhatsApp, Facebook and Instagram messages from one dashboard, eliminating the need for multiple subscriptions.
• High Engagement: WhatsApp open rates exceed 90%, meaning your broadcasts and notifications actually get seen—driving ROI far beyond email or SMS.
• Flexible Pricing Tiers: Choose the plan that matches your team size and messaging volume, then unlock bigger savings (up to 25% off) by opting for an annual commitment.
• Seamless CRM Integrations: Connect your existing tools—Shopify, HubSpot, Salesforce—so support and sales teams have context without switching tabs.
• Expert Support: Get guidance through email, chat or dedicated success managers, ensuring you maximize every feature in your plan.

Curious to see these benefits in action? Learn more on Wati’s website.

Customer Support

I’ve found Wati’s support to be both prompt and knowledgeable. For Growth plan users, email support (available 24×5) typically responds within a few hours. When I tested the live chat on the Pro plan, agents were online 24×7, providing clear, step-by-step instructions and connecting me with technical resources when needed.

Enterprise clients on the Business plan receive white-glove service from a dedicated Customer Success Manager, plus priority access to phone and chat support around the clock. Whether you’re troubleshooting an integration or brainstorming a new chatbot workflow, Wati’s team is ready to help you succeed.

External Reviews and Ratings

On G2, Wati holds an impressive 4.7-star average from over 150 reviews—customers praise the platform’s intuitive UI and robust automation capabilities. Capterra users similarly laud the multi-channel inbox and seamless CRM integrations. Many highlight the exceptional response rates and the revenue impact of well-timed broadcasts.

Of course, no platform is perfect. A handful of smaller users have noted a learning curve when configuring advanced chatbots, and some requested more granular analytics dashboards. Encouragingly, Wati’s product team is actively rolling out deeper reporting features and expanded template libraries to address this feedback.

Educational Resources and Community

Wati backs its platform with a rich trove of learning materials. Their official blog publishes weekly posts on messaging best practices, WhatsApp API updates and marketing case studies. Video tutorials and live webinars cover everything from basic setup to advanced automations, making onboarding smooth for teams of any technical level.

There’s also a vibrant user community hosted on Facebook and Slack, where hundreds of Wati customers exchange tips, share custom chatbot templates and troubleshoot together. Detailed documentation and API guides live in Wati’s help center, so technical teams can hit the ground running.

Conclusion

By now, it’s clear that Wati offers a best-in-class solution for businesses serious about leveraging WhatsApp as a customer engagement powerhouse. You get everything from no-code chatbots to advanced AI automations, all wrapped in a unified inbox that spans multiple social channels.

Don’t miss out on this exclusive Get up to 25% OFF on Wati’s Annual Plans. Visit Wati right now to claim your discount and start your free 7-day trial.

Try Wati Free for 7 days Today: https://go.thenerdynoob.com/wati