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What Is ZoomInfo?

ZoomInfo is the go-to-market intelligence platform that equips companies and business professionals with the data and tools they need to identify, connect with, and close high-value customers faster than ever before. As a specialized commercial search engine for contact and company information, ZoomInfo unifies your sales, marketing, and operations teams around a single source of truth.

Whether you’re prospecting for new leads, executing targeted ABM campaigns, or cleaning and enriching your CRM data, ZoomInfo delivers:

• Real-time, trusted B2B contact and company data.
• AI-driven insights tailored to your ideal customer profiles.
• Seamless integration with your existing tech stack.
• Automations that free your team to spend more time selling and less time researching.

Features

ZoomInfo boasts a comprehensive suite of features designed to support every stage of your go-to-market strategy. Let’s dive into the core capabilities that set it apart.

ZoomInfo Sales

Built for sales teams determined to crush quotas, ZoomInfo Sales provides intelligence and prospecting tools that drive pipeline growth.

• Lead Builder: Filter and target ideal prospects by industry, company size, technographics, and more.
• Intent Signals: Identify buyers actively researching your solutions based on web activity.
• Direct Dials & Emails: Access millions of verified direct phone numbers and email addresses.

ZoomInfo Marketing

For modern marketers obsessed with pipeline ROI, ZoomInfo Marketing delivers account-based marketing (ABM) and conversion optimization tools.

• Account Targeting: Build ABM lists with deep firmographic and technographic data.
• Ad Campaign Enrichment: Sync enriched audiences to LinkedIn and Google Ads.
• Website Visitor Analytics: See who’s visiting your site and what content they engage with.

ZoomInfo Operations

Operations heroes can leverage ZoomInfo Operations for no-code data management and orchestration, ensuring engagement-ready data flows across your systems.

• Automated Cleansing: Remove duplicates, update stale records, and standardize formats.
• Workflow Orchestration: Route enriched data to your CRM, MAP, and CDP automatically.
• Compliance Controls: Maintain GDPR and CCPA compliance with opt-out management.

ZoomInfo DaaS

Data teams can access the industry’s richest B2B data through ZoomInfo’s Data-as-a-Service (DaaS) API and bulk export solutions.

• Flexible API Endpoints: Pull company, person, and intent data on demand.
• Custom Exports: Schedule recurring data exports in CSV, JSON, or XML.
• Integration Support: Pre-built connectors for Salesforce, HubSpot, Marketo, and more.

ZoomInfo Talent

Recruiters use ZoomInfo Talent to source—and engage—top candidates with targeted search and outreach capabilities.

• Candidate Database: Access millions of profiles with verified emails and work histories.
• Outreach Automation: Sequence follow-up emails directly from ZoomInfo.
• Team Collaboration: Share candidate lists and notes across your recruiting team.

Chorus

Chorus leverages conversation intelligence to turn every sales call into actionable insights, helping reps improve performance and close deals faster.

• Call Transcription & Analysis: Automatically transcribe calls and highlight key moments.
• Coaching Workflows: Create playlists of best practices and share with the team.
• Performance Dashboards: Track talk-to-listen ratios, keyword usage, and more.

Chat

Increase website conversions with AI-powered live chat that qualifies leads and books meetings in real time.

• Conversational AI: Engage visitors with contextual chat flows.
• Lead Routing: Instantly route qualified leads to reps via email or Slack.
• CRM Sync: Log chat transcripts and contact data directly to your CRM.

Engage

Reach more buyers through insight-driven phone and email automation, all managed in a single platform.

• Sequenced Outreach: Design multi-touch cadences for calls, emails, and social.
• Dialer & Campaign Analytics: Monitor call outcomes and email open rates.
• Template Library: Use proven messaging frameworks to boost response rates.

Pricing

ZoomInfo offers flexible, scalable plans tailored to different teams and budgets. Here’s a breakdown:

• Sales Team Edition
  Ideal for small to mid-sized sales teams looking to ramp up prospecting.
  Price: Starts at $12,000/year
  Includes:
  • Access to ZoomInfo Sales features
  • Up to 5 users
  • Standard email & phone credits
• Marketing Growth Edition
  Perfect for marketers focused on ABM and lead conversion.
  Price: Starts at $15,000/year
  Includes:
  • All Marketing features
  • Unlimited list builds & visitor analytics
  • Ad sync to LinkedIn & Google
• Operations Pro Edition
  For ops teams needing advanced data orchestration.
  Price: Starts at $10,000/year
  Includes:
  • Full Operations toolkit
  • API & bulk export credits
  • Enhanced compliance controls
• Enterprise Suite
  Combines all Sales, Marketing, Operations, DaaS, and Talent modules.
  Price: Custom (contact sales)
  Includes:
  • Unlimited users & credits
  • Dedicated success manager
  • Advanced training & onboarding

Ready to explore the plans? Check out the detailed breakdown on the ZoomInfo pricing page and remember to Get 10% Cashback for All Plans in the First Year on ZoomInfo Today.

Benefits to the User (Value for Money)

Investing in ZoomInfo pays for itself quickly. Here’s why:

• Faster Pipeline Generation
  Real-time intent signals and verified contacts reduce research time by up to 50%.
• Higher Conversion Rates
  Personalized outreach backed by data-driven insights yields better responses.
• Unified GTM Teams
  Sales, marketing, and ops align on one platform, eliminating data silos.
• Scalable Automation
  Automate repetitive tasks and focus your team on strategizing and closing deals.
• Leadership Visibility
  Dashboards and analytics provide transparent ROI tracking across all channels.
• Regulatory Peace of Mind
  Built-in compliance tools help you stay GDPR and CCPA compliant without extra overhead.
• Ongoing Cost Savings
  Automated data hygiene prevents wasted spend on outdated or duplicate records.
• Customizable Packages
  Tailor modules and credits to match your exact needs and budget.

Customer Support

ZoomInfo prides itself on responsive, knowledgeable support. Whether you run into technical questions, need help setting up an integration, or want advice on best practices, the support team is available via email, live chat, and phone. Typical response times are under an hour for live chat and within 24 hours for email inquiries.

For enterprise clients, ZoomInfo assigns a dedicated customer success manager who conducts regular check-ins, provides onboarding training, and ensures you’re maximizing the value of your subscription. There’s also a robust self-service knowledge base with step-by-step guides, video tutorials, and FAQs for quick answers anytime.

External Reviews and Ratings

ZoomInfo consistently ranks highly across major review platforms:

• G2: 4.3/5 stars from 1,500+ reviews. Users praise the depth of contact data and powerful search filters.
• Capterra: 4.5/5 stars for ease of use and breadth of features.
• TrustRadius: 8.7/10 for customer support and ROI impact.

On the feedback side, some users report a learning curve with advanced features and occasional data duplicates. ZoomInfo addresses these issues with ongoing product enhancements, improved deduplication algorithms, and expanded training materials to help teams onboard faster.

Educational Resources and Community

ZoomInfo offers a wealth of resources to help you become a data-driven sales and marketing powerhouse:

• ZoomInfo Blog: Regular posts on GTM strategies, data best practices, and industry trends.
• ZoomInfo Academy: Free video courses covering platform navigation, advanced search techniques, and workflow automations.
• Webinars & Live Events: Interactive sessions with product experts and guest speakers from top revenue teams.
• Comprehensive Documentation: Detailed API guides, integration walkthroughs, and release notes.
• User Community & Forums: Connect with peers, share tips, and learn from real-world use cases.

Conclusion

After exploring every corner of this powerful Go-To-Market Intelligence Platform—from Sales and Marketing modules to AI-driven features like Chorus and Chat—it’s clear that ZoomInfo delivers unmatched value. Not only do you get best-in-class data and tools, but you also streamline your entire GTM workflow under one roof. Plus, with our exclusive offer, you can Get 10% Cashback for All Plans in the First Year on ZoomInfo Today and lock in immediate savings.

Don’t miss this chance to scale faster, automate smarter, and outpace your competitors. Grab your 10% cashback and Try ZoomInfo for Free Today.