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What Is Frase?

Frase is an all-in-one SEO content optimization platform and AI writing assistant designed to streamline the entire content creation process. From keyword research to polished drafts, Frase brings together real-time SEO insights, AI-powered content briefs, intuitive outline building, and collaborative features—so marketers, agencies, and freelance writers can produce search-optimized articles and landing pages in minutes.

Use cases for Frase include:

• Generating data-driven content briefs that capture the key topics, headings, and questions your audience cares about.
• Writing first drafts in seconds with AI, saving hours on manual drafting and revisions.
• Optimizing existing content in real time to close ranking gaps by comparing against top competitors.
• Managing collaborative workflows for teams of any size, tracking progress from concept to publish.

Features

Frase packs a robust suite of tools that empower you to research, draft, optimize, and collaborate—all within a single workspace. Below is an in-depth look at its core features:

SEO Content Analysis

Skip the tedious manual digging into search results—Frase’s SEO Content Analysis module instantly scrapes the top-ranking pages to reveal:

• Key topics and subtopics you need to cover.
• Heading structures and recommended word counts.
• Common questions asked by searchers (FAQs to include).
• Relevant statistics, dates, and reference points to bolster authority.

By visualizing competitor metrics like domain authority, backlink strength, and on-page element counts, you know exactly what gaps to fill in your own articles.

AI-Powered Content Briefs

Generate comprehensive, data-backed briefs in seconds instead of minutes. Frase’s AI brief generator pulls in:

• Recommended headings and subheadings automatically extracted from top-performing articles.
• Keyword suggestions drawn from real SERP data.
• Competitor coverage outlines so you can match or exceed their depth.

Whether you’re briefing a team or scripting your own outline, Frase ensures every key point is covered before you start writing.

Intuitive Outline Builder

Organize your article structure with drag-and-drop ease in the Outline Builder. Key capabilities include:

• Selecting and ordering headings from the AI-generated brief.
• Adding, editing, or removing sections on the fly.
• Generating new heading suggestions with AI to refine your angle.

This dynamic outlining tool makes it simple to craft a logical, well-structured content flow.

AI Writer for First Drafts

Transform your outline into a full draft in seconds. Frase’s AI Writer allows you to:

• Customize tone, length, and style to match your brand voice.
• Generate targeted introductions, conclusions, and transition paragraphs.
• Create specialized outputs like blog intros, FAQs, or product descriptions.

The result? A solid first draft ready for your final edits, cutting drafting time by up to 80%.

Real-Time Content Optimization

As you refine your draft, Frase offers live optimization suggestions by comparing your content against competitors. Features include:

• Topic model analysis to highlight missing keywords and related terms.
• Keyword frequency comparisons that show where to add or reduce mentions.
• Content scoring metrics that track your optimization progress in real time.

This continuous feedback loop helps you close ranking gaps and hit the SEO sweet spot.

Content Workflows & Collaboration

Whether you’re working solo or with a distributed team, Frase simplifies collaboration:

• Create shared projects and assign tasks directly in-platform.
• Manage permissions and track progress through dashboards.
• Comment, suggest edits, and finalize content without switching tools.

Centralized workflows ensure everyone stays on the same page and deadlines are met.

Integrations & Templates

Plug Frase into your existing stack and reuse proven processes:

• Google Docs and WordPress plugins for in-editor optimization.
• Customizable templates and SOPs to standardize briefs, drafts, and reviews.
• API access (Professional & Enterprise plans) for deeper automation and custom workflows.

Pricing

Frase offers flexible pricing tiers to suit freelancers, small teams, and enterprise marketing departments. Let’s break down each plan:

Starter – $45/month

• Ideal for freelancers and small businesses.
• 1 user seat; add extra seats as needed.
• Write and optimize up to 15 content projects per month.
• Instant rank-ready AI docs from just $2/document.
• Save 1 brand voice, 3 reference docs, and set 30 custom terms.
• SEO analytics for a single domain; content opportunities for up to 50 pages.
• Unlimited AI words and free access to all AI tools.
• Add-on: Frase Answers (paid separately).

Professional – $115/month

• Great for agencies and in-house marketing teams.
• 3 included users (additional users at $25/month each, up to 9).
• Write and optimize up to 75 content projects per month.
• Same $2/doc AI documents; save 5 brand voices and 15 reference docs.
• Set 100 custom terms; unlimited domains under one account.
• Content opportunities for 200 pages; priority support.
• Includes add-ons: Frase Answers and API access.

Enterprise – Custom Pricing

• Tailored for large marketing teams and complex workflows.
• Custom user seats and volume pricing for projects and AI docs.
• Unlimited domains, brand voices, terms, and reference docs.
• Advanced security compliance, dedicated account manager, and onboarding.
• Additional features: custom monitoring, real-time alerts, and API/Answers access.

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Benefits to the User (Value for Money)

If you’re weighing the investment, here are the top ways Frase delivers extraordinary ROI:

• Accelerated Research & Drafting: Automated briefs and first drafts cut content production time by up to 80%, letting you focus on strategy rather than busywork.
• Data-Driven SEO Wins: Real-time competitor analysis and topic modeling ensure every article is fully optimized, boosting your chances of ranking on page one.
• Cost-Effective Scaling: Unlimited AI words and flexible project limits mean you can scale volume without ballooning costs. Annual plans with 20% off make it even more budget-friendly.
• Centralized Collaboration: In-platform task assignment, commenting, and version control streamline teamwork and eliminate email ping-pong.
• Consistent Brand Voice: Save and reuse brand voices and content templates to maintain tone and quality across multiple writers or clients.
• Seamless Integration: Built-in Google Docs and WordPress plugins let you optimize content where you already work—no extra tab switching required.

Customer Support

Frase prides itself on a responsive support team available via email, live chat, and an extensive help center. Whether you’re troubleshooting a technical integration or need guidance on best practices, support reps typically respond within a few hours, ensuring minimal downtime for your content operations.

For Professional and Enterprise users, dedicated priority support and onboarding services are provided, including personalized training sessions, custom workflow consultations, and a direct line to customer success managers. This hands-on approach helps teams get up to speed quickly and maximizes the value of the platform.

External Reviews and Ratings

Frase consistently receives high marks from industry experts and user review platforms:

• G2: 4.7/5 stars, praised for ease of use, comprehensive SEO insights, and AI writing capabilities.
• Capterra: 4.8/5 stars, with testimonials highlighting dramatic time savings and improved search rankings.
• TrustRadius: 8.9/10, noted for excellent customer support and frequent product updates.

On the flip side, some users have mentioned a learning curve for leveraging all features effectively and occasional AI output that needs fine-tuning. Frase has addressed these concerns by rolling out in-depth tutorial videos, expanded documentation, and regular model updates to enhance AI accuracy.

Educational Resources and Community

Frase offers an ever-growing library of educational content to help users master SEO writing and optimization:

• Official Blog: Regular posts on content strategy, SEO best practices, and product updates.
• Video Tutorials & Webinars: Step-by-step guides on research, briefing, and AI writing workflows.
• Knowledge Base & Documentation: Detailed articles covering every feature, integration, and troubleshooting tip.
• User Community: Active forums, Slack channels, and Facebook groups where marketers share use cases, tips, and feedback.
• Live Events: Quarterly webinars and workshops led by SEO experts and Frase staff, plus guest AMA sessions.

Conclusion

In a crowded SEO and AI writing tools market, Frase stands out for its unified approach—combining research, drafting, optimization, and collaboration in one platform. From freelancers to enterprise teams, it delivers powerful features that drive time savings, improved rankings, and scalable content production.

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