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What Is Wati?

Wati is a business messaging platform built around WhatsApp. It leverages the official WhatsApp Business API to help teams collaborate effortlessly, automate responses, and run targeted marketing campaigns—all within your favorite chat app. Whether you’re a small e-commerce store or a growing service provider, Wati streamlines sales, support, and engagement in one unified inbox.

Features

Wati offers a robust suite of tools designed to maximize customer engagement and operational efficiency. Below is an in-depth look at its standout features.

Broadcast

With Wati’s broadcast feature, you can send high-impact messages at scale without losing the personal touch.

• Segmented Campaigns: Tag contacts and group them by interests or purchase history for targeted messaging.
• Personalization Tokens: Insert customer names, order details, or custom fields to make every broadcast feel tailor-made.
• Rich Media Support: Include images, product catalogs, or quick-reply buttons to boost click-through and response rates.

Chatbots

Automate routine inquiries and ensure instant responses 24/7 with no-code chatbots.

• Drag-and-Drop Builder: Design conversation flows visually, with conditional logic and branching options.
• Lead Qualification: Prompt visitors with forms or quizzes to capture contact details and rank prospects automatically.
• Seamless Handoff: Transfer chats to live agents when complex issues arise, with full context retained.

Shared Team Inbox

Multiple agents can work from a single WhatsApp number without cross-talk or confusion.

• Assignment & Tracking: Assign chats to specific team members, track response times, and monitor resolution status.
• Integration-Ready: Connect to CRMs like HubSpot or Shopify in just a few clicks for a unified customer view.
• Post-Sales Automation: Trigger order updates, payment reminders, and feedback requests automatically via WhatsApp.

Multi-Channel Support

Consolidate messages from Facebook, Instagram, and QR codes into one interface.

• Unified Inbox: No need to jump between apps—manage conversations from multiple sources side by side.
• Cross-Channel Campaigns: Funnel leads from social ads directly into WhatsApp workflows for higher ROI.

Pricing

Wati offers three main plans to suit varying team sizes and requirements. Here’s a detailed breakdown:

Growth Plan

Price: $49/month | Users Included: 3

• Zero-fee WhatsApp setup (Official API & Blue Tick verification).
• Omnichannel inbox: WhatsApp, Facebook, Instagram, QR codes.
• 15,000 broadcasts/month and 1,000 free automation triggers.
• Two CRM integrations and basic e-commerce tools (Shopify, Catalog).
• Team inbox features: track, assign, and report conversations.
• 24×5 email support in English and Portuguese.

Pro Plan (Best Value)

Price: $99/month | Users Included: 5 (+$24 per additional user)

• Unlimited broadcasts and 2,000 free automation triggers per month.
• AI Automation: handle queries, reminders, and data collection.
• Smart targeting: use tags, carousel templates, and campaign insights to boost conversions.
• Five integrations including HubSpot, Salesforce Lite.
• 250 free AI support replies per month, and 24×7 email & chat support.

Business Plan

Price: $249/month | Users Included: 5 (+$59 per additional user)

• Scale to 4,000 messages per minute and 20M API calls monthly.
• Priority 24×7 support with a dedicated Customer Success Manager.
• WhatsApp Pay API & ad ROI tools for in-chat payments.
• Advanced privacy and security features: phone masking, role-based access, IP whitelisting.
• Unlimited integrations (including Salesforce) and 5,000 free automation triggers.

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Benefits to the User (Value for Money)

Investing in Wati brings clear, measurable returns. Here are the top benefits:

• Cost-Effective Scaling: Automate conversations with chatbots and workflows, slashing response times and labor costs.
• Higher Engagement Rates: WhatsApp boasts open rates above 90%, so your campaigns reach more eyeballs than email or SMS.
• Unified Team Collaboration: A shared inbox prevents dropped conversations and ensures customers never slip through the cracks.
• Improved ROI: Funnel social media leads directly into your WhatsApp channel for up to 10× better conversion rates.
• Time Savings: Pre-built templates, AI automation, and integrations save hours of manual work each week.

Customer Support

Wati prides itself on responsive, multi-channel support. Email assistance is available 24×5 (or 24×7 on higher plans), ensuring that technical queries and onboarding questions are handled swiftly. I tested their email response time and consistently received helpful replies within a few hours.

Beyond email, Wati offers live chat directly within the dashboard and phone support for Pro and Business customers. The dedicated Customer Success Manager on the Business plan provides personalized guidance, regular check-ins, and best-practice recommendations to maximize your WhatsApp ROI.

External Reviews and Ratings

On G2, Wati averages 4.5 out of 5 stars from over 200 reviews. Users frequently praise its intuitive interface, robust API integration, and outstanding customer support. One reviewer noted, “We saw a 30% uptick in leads after switching our broadcast campaigns to Wati.”

Some criticisms include occasional message delays during peak hours and the learning curve for advanced bot configurations. However, Wati is addressing these by expanding server capacity and rolling out a new chatbot template library this quarter.

Educational Resources and Community

Wati offers a wealth of learning materials:

• Official Blog: Weekly posts on WhatsApp marketing trends, case studies, and growth hacks.
• Video Tutorials: Step-by-step guides on setup, broadcast creation, and chatbot design.
• Help Center: Comprehensive documentation covering API guides, webhook setup, and troubleshooting.
• User Forum: An active community where marketers share templates, success stories, and integration tips.

Conclusion

To recap, Wati combines powerful broadcast tools, no-code chatbots, and a shared inbox to streamline WhatsApp marketing, sales, and support. With plans starting at just $49/month, and an exclusive Get up to 25% OFF on Wati’s Annual Plans offer, there’s never been a better time to upgrade your customer communication.

Ready to transform your WhatsApp strategy? Try Wati Free for 7 days Today and lock in your discount before it’s gone!