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What Is WhatConverts?

WhatConverts is a comprehensive lead tracking and reporting platform designed for marketing agencies and business owners who demand complete transparency into their campaigns. By automatically capturing calls, forms, chats, and eCommerce transactions, WhatConverts shows you which marketing channels and keywords are driving real revenue. Whether you’re running PPC ads, SEO campaigns, social media promotions or email outreach, this tool ensures you’re never in the dark about where your best leads originate.

Features

WhatConverts bundles an array of advanced tools that work in harmony to deliver clear marketing insights. Below I break down each standout feature and how it simplifies lead attribution.

Call, Form, and Chat Tracking

At its core, WhatConverts captures every inbound interaction so you can attribute revenue accurately. This triad of tracking modes gives you a 360° view of lead generation.

• Call Tracking – Assign unique phone numbers to campaigns, record every call, and analyze call duration, source and outcome.
• Form Tracking – Auto-detect and capture form submissions from your website, even if forms appear dynamically or via pop-ups.
• Chat Tracking – Integrate with live chat tools to record transcripts and conversion data, so you know which chat scripts close deals most often.

Captured Leads Dashboard

The centralized dashboard displays all your leads in one place, organized by campaign, date, and value. Effortlessly search, filter and export lead data.

• Visual timelines of each lead’s journey.
• Add custom values to leads for more accurate ROI calculations.
• Export CSV or PDF reports in seconds.

Dynamic Number Insertion

Dynamic Number Insertion (DNI) automatically swaps phone numbers so every visitor sees a unique tracking number tied to their session origin. DNI delivers pinpoint accuracy on which ad or keyword drove the call.

• Works with Google Ads, Bing Ads and organic search.
• Zero impact on page load speed.
• Seamless setup with minimal developer involvement.

Custom Reporting and Insights

Beyond raw lead counts, WhatConverts offers a suite of reporting tools that let you slice and dice data to uncover actionable insights.

• Report Builder – Drag and drop metrics to create bespoke reports for clients or stakeholders.
• Scheduled Reports – Automate weekly or monthly reports to land right in your inbox.
• Real-time Marketing Intelligence – Monitor campaign performance as it happens, so you can pivot strategies on the fly.

Advanced Attribution

Multi-click marketing attribution and customer journey mapping break down silos between touchpoints.

• Trace leads through multiple interactions: ad click → form submit → call.
• Assign value to each touchpoint, not just the last click.
• Gain visibility on high-value pages visited before conversion.

Pricing

If you’re ready to maximize your marketing ROI—and WhatConverts has just what you need—here’s a detailed rundown of every plan so you can pick the perfect fit for your team or agency.

Individual Business Plans

• Call Tracking Plan – $30/month
  Best for small businesses focused on phone call lead gen.
  Includes:
  • $30 usage credit
  • Call and text message tracking
  • Instant tracking numbers
  • Dynamic Number Insertion
  • Call recording and API access
• Plus Plan – $60/month
  Ideal for multi-channel campaigns that need form and chat data.
  Includes all Call Tracking features, plus:
  • Form and chat tracking
  • Campaign & keyword reporting
  • Bing, Google Ads & Analytics integrations
• Pro Plan – $100/month
  For growing agencies demanding HIPAA compliance and advanced workflows.
  Includes all Plus features, plus:
  • Custom call flows
  • Report builder & scheduled reports
  • HIPAA-compliant data handling
• Elite Plan – $160/month
  The complete package for performance marketers who need every insight.
  Includes all Pro features, plus:
  • Full customer journey mapping
  • Multi-click attribution
  • Page visit tracking
  • Lead intelligence with enriched data

Agency Plans (Unlimited Accounts)

• Agency Plus – $500/month
  Unlimited client tracking with core features for midsize agencies.
  Includes: $250 usage credit, API access, multi-channel tracking, reporting integrations.
• Agency Pro – $800/month
  Adds advanced compliance and automation for health or regulated clients.
  Includes: $300 usage credit, call flows, report builder, HIPAA compliance.
• Agency Elite – $1,250/month
  The ultimate solution for large agencies managing dozens of campaigns.
  Includes: $400 usage credit, multi-click attribution, pages visited, lead intelligence.

Benefits to the User (Value for Money)

Investing in WhatConverts delivers tangible ROI enhancements and operational gains:

• Accurate ROI Attribution
  Assign real dollar values to each marketing channel so you stop guessing and start optimizing.
• Time Savings
  Automated data capture and reporting eliminate manual tracking efforts, freeing up your team for strategy.
• Better Decision-Making
  Real-time insights let you pause underperforming campaigns instantly and reallocate budgets.
• Scalability
  Whether you operate solo or manage dozens of clients, plans grow with your needs—plus you can Get $30 of Free usage credit on WhatConverts Today to get started risk-free.
• Compliance Assurance
  HIPAA compliance in Pro and Elite plans opens doors to healthcare verticals without legal headaches.

Customer Support

WhatConverts prides itself on responsive, knowledgeable customer support. Their team is available via email and live chat during standard business hours, and they typically respond to inquiries within an hour. If you prefer a more direct approach, phone support is also on offer for urgent issues, ensuring minimal downtime when you rely on lead tracking for critical campaigns.

Beyond reactive support, WhatConverts maintains an extensive knowledge base and tutorial library. This self-service documentation helps you troubleshoot common questions—like setting up dynamic number insertion or customizing your reporting template—without waiting on hold.

External Reviews and Ratings

On Capterra, WhatConverts earns an average rating of 4.7/5 stars, with reviewers praising its ease of use and accurate attribution metrics. G2 users highlight the intuitive dashboard and the clarity it brings to campaign performance. Many agencies note that WhatConverts reduced their reporting overhead by 50%, leaving time to focus on growth.

Some feedback points to a slight learning curve for advanced features like multi-click attribution or setting up complex call flows. A handful of smaller businesses feel the entry-level plans don’t include every feature they need, but WhatConverts has addressed this by making add-ons available and providing onboarding webinars to get teams up to speed faster.

Educational Resources and Community

WhatConverts offers a robust suite of educational materials. Their official blog regularly publishes case studies, how-to guides and best practices for maximizing lead ROI. On YouTube, you’ll find video tutorials covering everything from basic setup to advanced reporting techniques.

For peer interaction, WhatConverts hosts a private Facebook community where marketers share tips, ask questions and celebrate wins. Additionally, the platform’s documentation portal is frequently updated, and live webinars are scheduled monthly to ensure you’re leveraging every feature efficiently.

Conclusion

To recap, WhatConverts delivers end-to-end lead tracking across calls, forms, and chats, driving clearer attribution, faster reporting, and smarter marketing decisions. Between the flexible pricing tiers, comprehensive support, and thriving user community, it’s easy to see why performance marketers are flocking to this platform. For a limited time, you can Get $30 of Free usage credit on WhatConverts Today and test-drive all the premium features with zero risk.

Get $30 of Free usage credit on WhatConverts Today – claim your savings now and start tracking your leads like a pro!