Searching for the ultimate guide to sms campaign? You just landed on the right page. I know how daunting it can be to cut through noise, reach subscribers, and boost conversions. That’s why I rely on Omnisend to streamline messaging, deliver personalized touchpoints, and drive real ROI without breaking a sweat.

If you’ve wrestled with low open rates or scattered toolsets, trust me—you’re not alone. Omnisend has powered over 4 million campaigns since its founding, earning praise from Shopify experts and ecommerce pros alike. Right now, you can Get Started with Omnisend for Free Today and instantly tap into prebuilt automations that work around the clock so you don’t have to.

What is Omnisend?

Omnisend is an all-in-one ecommerce marketing automation platform that unifies email, SMS, and web push into a single workflow. Built for busy store owners, it makes launching a winning sms campaign as intuitive as sending an email. Instead of juggling multiple tools, you manage contacts, segment audiences, and trigger personalized messages from one dashboard.

Omnisend Overview

Founded in 2014, Omnisend set out to simplify multichannel marketing for small and medium-size ecommerce brands. Its mission is to empower merchants with enterprise-grade automation without the enterprise-sized price tag or complexity. Over the years, the platform has grown to integrate with 160+ ecommerce apps and serve tens of thousands of stores across Shopify, WooCommerce, BigCommerce, and Magento.

Milestones include launching SMS support in 2017, adding product recommendation blocks in 2019, and rolling out advanced reporting and predictive analytics in 2021. Today, Omnisend’s unified approach helps businesses convert browsers into buyers with smart automations like welcome series, abandoned cart reminders, and post-purchase cross-sells.

Pros and Cons

Pros:

Simplified multichannel setup lets you orchestrate email, SMS, and web push from one interface, saving time and reducing errors.

Pre-built workflows cover every stage of the customer journey, so you launch effective automations in minutes.

Real-time segmentation adapts to shoppers’ behavior instantly, ensuring your sms campaign delivers the right message at the right moment.

100% customizable templates let you maintain on-brand experiences without touching code.

Transparent pricing with built-in SMS credits on every plan—no hidden fees or surprises.

24/7 live chat and email support for fast answers and guided setup whenever you need help.

Cons:

SMS deliverability can vary by region—some international carriers impose restrictions.

Advanced reporting and product recommendations require the Pro plan, which may be steep for very small stores.

Features

Omnisend’s feature set is tailored to fuel high-converting sms campaign workflows:

1. Pre-built Automations

Launch proven sequences for:

• Welcome series that introduce your brand and collect first orders
• Abandoned cart reminders to recover lost sales
• Browse abandonment nudges to re-engage window shoppers
• Post-purchase cross-sells and win-back campaigns

2. Drag-and-Drop Editor

Create and customize email and SMS templates with a visual builder:

• Rich media support for images, GIFs, and dynamic blocks
• Custom fonts, colors, and layouts for on-brand messaging
• Mobile preview to ensure perfect rendering on smartphones

3. Real-Time Segmentation

Automatically group contacts based on:

• Purchase behavior (first-time buyers, VIPs, lapsing customers)
• Campaign engagement (opened, clicked, ignored)
• Demographics and custom properties

4. SMS & Web Push

Combine SMS with email and web push to:

• Reach subscribers on the go
• Send time-sensitive alerts like flash sales
• Boost open rates and click-throughs across channels

5. Analytics & Reporting

Measure campaign performance with:

• Revenue attribution per workflow
• Click and conversion rates by channel
• Comparative A/B testing insights

Omnisend Pricing

Whether you’re just starting or scaling fast, Omnisend has a plan that fits your budget and growth stage.

Standard Plan – $11.20/mo*

Best for growing and medium-sized businesses focused on email marketing.

• 500 contacts, 6,000 emails/mo
• Unlimited web push notifications
• $1 in free SMS credits
• 24/7 priority support

Pro Plan – $41.30/mo*

Ideal for high-volume senders needing extra SMS power and advanced reporting.

• 2,500 contacts, unlimited emails
• Global SMS and unlimited web push
• Advanced reporting and product recommender
• Success manager (from $400)

Custom Pricing

For businesses with unique needs or large lists:

• Unlimited contacts and emails
• Global SMS, web push, and free onboarding
• Dedicated success manager

Omnisend Is Best For

From solo entrepreneurs to established brands, here’s who thrives with Omnisend:

Small & Medium Ecommerce Stores

Get enterprise-grade tools at an affordable price. Automate common workflows and scale without hiring extra staff.

High-Volume Retailers

Leverage advanced SMS, global deliverability, and in-depth analytics to maintain engagement at scale.

Agencies & Consultants

Onboard multiple clients under one roof—manage campaigns, segment audiences, and report results from one account.

Benefits of Using Omnisend

Here’s why Omnisend stands out for running a successful sms campaign:

• Centralized multichannel — manage email, SMS, and web push in one place.
• Time-saving automations — set it up once and let workflows drive sales 24/7.
• Higher engagement — real-time segments ensure messages land in the right inbox or text thread.
• Better ROI — built-in SMS credits and transparent pricing prevent budget surprises.
• Scalable platform — grow from hundreds to hundreds of thousands of contacts seamlessly.

Customer Support

Omnisend offers 24/7 live chat and email support, so you can get answers fast—day or night. Their dedicated help center is packed with guides, tutorials, and best practices to keep your sms campaign goals on track.

Need personalized assistance? Priority support and a success manager are available on paid plans to guide your setup, optimize workflows, and troubleshoot any hiccups.

External Reviews and Ratings

Users consistently praise Omnisend’s ease of use and powerful automations. On G2, it holds a 4.6-star rating for multichannel capabilities. Critics occasionally mention SMS deliverability challenges in certain regions, but Omnisend’s team proactively updates carrier requirements and offers workarounds.

Educational Resources and Community

Dive into Omnisend’s official blog for in-depth articles on list building, copywriting, and campaign strategy. Join weekly webinars hosted by industry experts, or participate in the community forum to exchange tips with fellow marketers. Newcomers can also access video tutorials and step-by-step guides directly within the platform.

Conclusion

Managing a high-converting sms campaign doesn’t have to be complicated. Omnisend’s unified platform, pre-built workflows, and powerful segmentation tools give you everything you need to engage subscribers, recover lost carts, and drive repeat purchases—effortlessly. Ready to transform your messaging strategy? Midway through your journey, you can always begin your Omnisend trial and see results in real time.

Get Started with Omnisend for Free Today and unlock the full potential of your sms campaigns.