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What Is Apollo?

Apollo is an all-in-one AI sales intelligence and engagement platform designed to help businesses find, engage, and close more deals faster. It combines a massive B2B contact database with AI-driven prospecting tools, outreach automation, and real-time insights. Whether you’re building pipelines, scheduling meetings, or enriching your CRM data, Apollo streamlines each step of the go-to-market process.

Use-cases include:

• Prospecting: Discover leads across 210 million contacts and 35 million companies.
• Outreach Automation: Create multi-channel sequences with personalized touchpoints at scale.
• Sales Acceleration: Deploy AI-powered call assistants, transcription, and follow-up workflows.
• Data Enrichment: Keep your CRM fresh with continuous data updates and custom enrichment via API.
• Reporting & Analytics: Visualize performance through pre-built dashboards and advanced reports.

Features

Apollo comes packed with features that support every stage of your sales cycle. Here’s an in-depth look at the core capabilities:

Pipeline Builder

Apollo’s Pipeline Builder accelerates deal flow by combining rich data with AI-driven recommendations and automation.

• Smart Filters: Drill down by intent topics, company size, and technographics.
• AI Suggestions: Receive lead recommendations based on custom criteria.
• Automated Sequences: Kick off multi-step outreach once your leads enter the pipeline.

Call Assistant

The Call Assistant ensures you never miss a beat on sales calls with recording, transcription, and AI insights.

• Recording & Transcription: Automatically record and transcribe calls for future reference.
• AI Insights: Get real-time call scoring and coaching tips to improve conversion.
• Meeting Scheduling: Seamlessly book follow-ups without leaving the interface.

Data Enrichment

Keep your CRM data accurate and actionable with continuous enrichment.

• 30+ Data Points: Append industries, revenue figures, technographics, and more.
• CSV Clean-Up: Bulk-clean and validate records before importing them.
• API Integrations: Push enriched data into any system via Apollo’s API.

Go-To-Market Platform

Manage your entire sales cycle in one unified command center.

• Centralized Deal Management: Track all opportunities from prospect to close.
• Seamless Integrations: Connect with Salesforce, HubSpot, Gmail, Outlook, and more.
• Automated Workflows: Trigger actions across sequences, tasks, and follow-ups automatically.

AI-Powered Outreach

Apollo leverages AI to personalize messaging across every channel.

• Intent Signals: Target prospects showing buying intent on relevant topics.
• Multichannel Campaigns: Coordinate email, calls, and social touches in one sequence.
• Dynamic Personalization: Auto-insert custom fields and content based on prospect data.

Pricing

Apollo offers flexible plans to suit solo reps all the way up to enterprise GTM teams. Here’s a breakdown:

• Free Plan – $0/month
  100 credits per user/month. Best for exploring Apollo’s core features.
  Features:
  • 2 sequences
  • Prospecting, Gmail & Salesforce extension
  • Basic filters
• Basic Plan – $59/user/month
  2,500 credits per user/month. Best for prospecting, outreach, and deal management.
  Features:
  • 2 sequences
  • Advanced filters & CRM integrations
  • Schedule meetings
  • 6 intent topics & filters
  • Enrichment for data & CRM
• Professional Plan – $99/user/month (Most Popular)
  4,000 credits per user/month. Ideal for sales optimization with AI & automation.
  Features:
  • Unlimited sequences & round robin meetings
  • US dialer & 5 mailboxes per user
  • Automated workflows & AI research intelligence
  • Call recordings & AI insights (4,000 mins)
  • Pre-built advanced reports & dashboards
• Organization Plan – $149/user/month (Annual only, min. 3 users)
  6,000 credits per user/month. For go-to-market teams needing advanced tools.
  Features:
  • All Professional features plus:
  • International dialer & 15 mailboxes per user
  • 12 intent topics & filters
  • Customizable reports & dashboards
  • Advanced security configurations & SSO

Plus, you can apply our special Get 20% OFF on Apollo annual plans Today to any paid tier—just choose an annual billing cycle at checkout. Ready to save? Sign up now at Apollo and watch your sales productivity soar.

Benefits to the User (Value for Money)

Here’s why Apollo’s combination of price and features translates to genuine ROI:

• Comprehensive Data Access: Tap into 210 million contacts and 35 million companies, so you never run out of leads.
• Automation That Scales: Set up multi-touch sequences once, then let Apollo handle the rest, freeing you to focus on high-value tasks.
• Actionable Insights: AI-driven call feedback and prospect intent signals help you refine your pitch in real time.
• Clean, Enriched CRMs: Automatic data enrichment reduces manual upkeep and keeps your records sales-ready.
• Cost-Effective Tiers: From a robust free plan to enterprise-grade features, you only pay for what you need—and now at 20% off.

Customer Support

Apollo’s support team is highly responsive, offering multiple channels to ensure you get help when you need it. Whether you have a billing question or need assistance with integrations, you can reach out via live chat directly in the app, submit tickets through email, or call their dedicated support line during business hours. They typically respond within an hour on chat and within 24 hours for email inquiries.

For more complex technical challenges, Apollo provides personalized onboarding sessions and access to a knowledge base filled with detailed guides and video tutorials. Their customer success managers proactively reach out to larger accounts to ensure effective adoption, and they frequently host webinars to address common user questions and share best practices.

External Reviews and Ratings

Across trusted review sites like G2 and Capterra, Apollo consistently scores above 4.5 stars out of 5. Users praise the platform for its:

• Ease of Use: Intuitive interface that accelerates onboarding.
• Data Quality: Accurate, up-to-date prospect information.
• Automation Capabilities: Powerful workflows that save hours each week.

On the flip side, some reviewers note a learning curve when configuring advanced filters and workflows. Apollo has responded by expanding its help documentation and adding in-app tooltips to guide new users. Additionally, a few users requested more granular reporting; Apollo recently rolled out extra dashboard customization options in response.

Educational Resources and Community

Apollo goes beyond software by offering a wealth of training materials. Their official blog regularly publishes in-depth articles on sales strategies, sequence optimization, and industry trends. Video tutorials cover topics from basic navigation to advanced use cases, and a searchable knowledge base allows you to find step-by-step solutions fast.

Active user communities on Slack and LinkedIn bring together top-performing sales professionals to swap tips, share templates, and troubleshoot challenges. Apollo also hosts monthly webinars featuring product updates and expert panels, ensuring you stay abreast of new features and best practices.

Conclusion

After exploring everything from core features and pricing tiers to real-world reviews and learning resources, one thing is clear: Apollo delivers unmatched value for sales teams of all sizes. With pipeline building, call assistance, data enrichment, and AI-powered outreach under one roof, it’s no wonder Apollo ranks among the top B2B sales platforms.

If you’re ready to leverage this powerful tool and save big, click through to Get 20% OFF on Apollo annual plans Today in just a couple of minutes. Don’t let this sale slip by—start accelerating your sales growth with Apollo now!