What is Wati?

Wati is a powerful whatsapp bulk message sender platform built on the WhatsApp Business API that enables businesses to push targeted campaigns, automate conversations, and handle customer support at scale. By combining broadcast tools, chatbots, and a shared team inbox, Wati transforms WhatsApp into a centralized channel for marketing, sales, and service.

With Wati, you can tag and segment contacts, schedule high-impact broadcasts, and deploy no-code chatbots—ensuring every message feels personal while reaching thousands in minutes.

Wati Overview

Founded with the mission to simplify business messaging on WhatsApp, Wati has grown rapidly since inception. The platform’s intuitive interface and robust API integrations have earned recognition from e-commerce brands, support teams, and marketing agencies alike.

Over the years, Wati has added advanced features such as AI-driven automations, multi-channel inboxing (WhatsApp, Facebook, Instagram), and deep analytics to optimize campaign performance. Today, teams around the globe rely on Wati to boost engagement rates that far outpace traditional email and SMS.

Pros and Cons

Pros:

• High deliverability: Broadcasts sent via the official API reduce spam flags and ensure messages land directly in inboxes.

• Scalable automation: Chatbots and workflows handle repetitive queries instantly, freeing up agents for complex issues.

• Personalized targeting: Tag contacts and segment lists to send tailored content that maximizes response rates.

• Omnichannel team inbox: Centralize WhatsApp, FB, and IG messages to streamline collaboration and reporting.

• Transparent pricing: Clear tiered plans with zero setup fees for API access and blue tick verification.

• Strong support: 24×5 or 24×7 email and chat assistance ensures you’re never left waiting.

Cons:

• Advanced features such as phone masking and IP whitelisting require the Business plan.

• Additional users beyond the included seats incur extra per-user fees.

Features

Wati’s feature set is designed around three core capabilities—Broadcast, Chatbots, and Shared Team Inbox—each optimized to drive a seamless customer journey on WhatsApp.

Broadcast

Schedule and send bulk messages while maintaining personalization.

• Tag contacts by behavior or demographics.
• Use templates for order updates, promotions, and reminders.
• Track open and click rates to refine future campaigns.

Chatbots

Create no-code bots that handle common queries 24/7.

• Answer FAQs instantly to reduce response times.
• Qualify leads with interactive forms and follow-up triggers.
• Hand off to human agents seamlessly when needed.

Shared Team Inbox

Collaborate in real time on customer conversations.

• Assign and track message threads for accountability.
• Integrate CRM data to surface customer context.
• Resolve support tickets and post-sales requests rapidly.

Wati Pricing

Wati offers three flexible plans designed to scale with your team and message volume.

Growth – $49/month

• Ideal for small teams up to 3 users.
• 15,000 monthly broadcasts, 10k API calls.
• Zero-fee WhatsApp API setup, standard promotions, 24×5 email support.

Pro – $99/month (+$24 per additional user)

• Best value for growing businesses (includes 5 users).
• Unlimited broadcasts, 200k API calls, 250 free AI replies.
• Smart targeting, carousel templates, 24×7 support.

Business – $249/month (+$59 per additional user)

• Scale to enterprise volume with 4k msgs/min throughput.
• Unlimited integrations, 20M API calls, advanced privacy controls.
• Dedicated Customer Success Manager and priority support.

Explore detailed plan comparisons and choose the best fit at Wati.

Wati Is Best For

Whether you’re a startup, agency, or enterprise, Wati adapts to your use case.

E-commerce Brands

Send order updates, abandoned cart reminders, and personalized promotions directly to shoppers’ WhatsApp.

Marketing Agencies

Manage multiple client accounts from one inbox and deliver high-ROI campaigns that stand out in crowded inboxes.

Customer Support Teams

Centralize inquiries from WhatsApp, Facebook, and Instagram to resolve issues faster and improve CSAT scores.

Event Organizers

Broadcast event alerts, ticket confirmations, and real-time updates to attendees in an engaging channel.

Benefits of Using Wati

• Higher engagement: WhatsApp open rates exceed 90%, ensuring your messages get seen.
• Improved ROI: Automations and targeted broadcasts boost conversions over email and SMS.
• Faster response times: Chatbots and team inboxes reduce average reply times to under a minute.
• Scalable messaging: Seamlessly handle thousands of customer interactions without extra infrastructure.
• Seamless integrations: Connect Shopify, HubSpot, Salesforce, and more to maintain context across systems.

Customer Support

Wati’s support team is available 24×5 on the Growth plan and 24×7 for Pro and Business subscribers. You can reach out via email, live chat, or through the in-app help widget to get prompt assistance.

Dedicated success managers for Business customers ensure onboarding is smooth, while extensive documentation and video tutorials empower teams to self-serve common queries.

External Reviews and Ratings

Customers praise Wati for its intuitive interface, reliable deliverability, and responsive support. Many note that switching from legacy SMS platforms to Wati resulted in a 3x uplift in click-through rates.

Some users mention a learning curve when configuring advanced automations, but appreciate the detailed guides and community forums that help troubleshoot every step.

Educational Resources and Community

Wati maintains an active blog with best practices for WhatsApp marketing, monthly webinars on campaign optimization, and a developer portal for API documentation. Join the Wati community on LinkedIn and Discord to share scripts, templates, and success stories.

Conclusion

As a complete whatsapp bulk message sender, Wati combines broadcasts, chatbots, and team collaboration tools to drive engagement, sales, and support at scale. Whether you’re nurturing leads or resolving customer issues, Wati streamlines every interaction on your favourite messaging app. Ready to transform how you connect with customers? Try Wati Free for 7 days Today and experience the difference.