Searching for the ultimate guide to call tracking software? You just landed on the right page. In this comprehensive breakdown, I’ll walk you through everything you need to know about optimizing marketing ROI with precise lead tracking, and introduce you to the industry-leading solution WhatConverts that can transform the way you measure and manage your calls, forms, and chats.

You know that every missed or untracked call is a lost opportunity—and that’s where WhatConverts shines. With over a decade of trusted service by top PPC and SEO specialists, this all-in-one call tracking software platform automatically organizes and attributes every lead to the exact campaign, keyword, or channel that delivered it. Ready to see results? Try WhatConverts Free for 14 days Today and start proving, optimizing, and growing your marketing ROI like never before.

What is WhatConverts?

WhatConverts is an intuitive call tracking software and reporting platform designed for marketing agencies and business owners. It captures every inbound call, form submission, and chat interaction, then automatically attributes them to specific campaigns, keywords, and traffic sources. By unifying all conversion types in one dashboard, it helps you understand exactly which efforts drive real revenue.

WhatConverts Overview

Founded to solve the fragmented world of lead attribution, WhatConverts has grown from a simple call-logging tool into a robust marketing intelligence suite. Its mission is clear: empower performance marketers with crystal-clear visibility into how every channel performs.

Over the years, WhatConverts has added features like dynamic number insertion, form and chat tracking, custom reporting, and multi-click attribution. Today, it serves thousands of users, from local businesses to global agencies, proving and enhancing marketing ROI daily.

Pros and Cons

Pros:

– Delivers real-time call, form, and chat attribution for full funnel visibility.

– Dynamic Number Insertion ensures the right tracking number appears based on user source.

– Auto-organizes leads by campaign, keyword, and value to prioritize high-quality prospects.

– Offers HIPAA compliance on advanced plans, ideal for healthcare marketers.

– Robust integrations with Google Ads, Bing Ads, Analytics, and API access for custom workflows.

– Custom report builder and scheduled reports keep stakeholders informed automatically.

Cons:

– Usage-based pricing may require careful monitoring for high-volume campaigns.

– The learning curve for advanced features like call flows and multi-click attribution can be steep.

Features of call tracking software in WhatConverts

WhatConverts is packed with features tailored to give you actionable insights from every lead. Here’s a breakdown:

1. Instant Call Tracking Numbers

Provision local and toll-free numbers in seconds to route calls through the platform.

• Assign unique numbers per campaign or keyword for granular insight.
• Track both voice calls and SMS messages without additional setup.

2. Dynamic Number Insertion

Automatically swap phone numbers on your website based on visitor source.

• Recognize visitors from paid search, organic, social media, and more.
• Ensure seamless user experience with no manual coding required.

3. Call Recording and Call Flows

Review recorded conversations to qualify leads and optimize scripts.

• Create interactive call menus to route callers to the right department.
• Implement IVR functionality to enhance customer experience.

4. Form and Chat Tracking

Capture every form fill and live chat conversation alongside calls.

• Integrate webforms and chat widgets for unified lead capture.
• Attribute these conversions to campaigns with the same precision as calls.

5. Marketing Intelligence and Reporting

Generate smart reports that highlight top-performing channels and keywords.

• Use the custom report builder to tailor metrics and views.
• Schedule automatic report delivery to clients or team members.

6. Multi-Click Attribution

Go beyond last-click attribution and understand the full customer journey.

• See every interaction—ads, clicks, pages visited—culminating in a conversion.
• Assign weighted credit to channels based on actual lead influence.

WhatConverts Pricing

Whether you’re a solo entrepreneur or managing dozens of clients, there’s a plan that fits your needs.

Call Tracking Plan – $30/mo

Ideal for individuals focused solely on tracking inbound calls and texts.

• Includes $30 usage credit and a 14-day free trial.
• Features instant tracking numbers, dynamic insertion, and call recording.

Plus Plan – $60/mo

Great for small businesses expanding into form and chat tracking.

• All Call Tracking Plan features plus form and chat tracking.
• Campaign & keyword reporting and Bing, Google Ads & Analytics integration.

Pro Plan – $100/mo

Designed for growing agencies or businesses needing advanced compliance and reporting.

• Everything in Plus plus call flows, scheduled reports, and HIPAA compliance.
• API access for custom integrations.

Elite Plan – $160/mo

For enterprises seeking complete visibility into multi-touch customer journeys.

• All Pro features plus multi-click attribution, pages visited, and lead intelligence.
• Premium support and deeper analytics.

WhatConverts Is Best For

Not all businesses need the same level of tracking sophistication. Here’s who benefits most:

Marketing Agencies

Manage unlimited client accounts with Agency plans, customizable credits, and white-label reporting.

Performance Marketers

Prove and grow ROI with keyword-level insights into which ads and campaigns deliver the highest-value leads.

Small Businesses

See every customer interaction, prioritize follow-ups, and allocate budget to the channels that work.

Enterprises

Gain a holistic view of complex buyer journeys across multiple touchpoints and campaigns.

Benefits of Using WhatConverts call tracking software

Implementing call tracking software like WhatConverts offers compelling advantages:

• Complete Lead Visibility: No more guessing which campaigns generated calls, forms, or chats.
• Improved ROI: Reallocate budget to high-performing keywords and channels.
• Enhanced Sales Alignment: Share recorded calls and form details with sales teams for better follow-up.
• Data-Driven Decisions: Custom reports reveal trends, peak times, and campaign effectiveness.
• Increased Accountability: Clients and stakeholders see transparent results.

Customer Support

WhatConverts offers responsive support via email, live chat, and phone during business hours. Their documentation library and knowledge base cover common setup scenarios, troubleshooting tips, and API guides to help you get up and running quickly.

On Plus and higher plans, scheduled consultations and onboarding assistance ensure you’re leveraging every feature to maximize your call tracking software investment.

External Reviews and Ratings of call tracking software

Users praise WhatConverts for its user-friendly interface, reliable dynamic insertion, and deep integration with ad platforms. Many highlight the clarity of multi-click attribution and the impact on reducing wasted ad spend.

Some reviewers note that high call volumes can lead to additional usage fees if not monitored closely. WhatConverts addresses this by offering detailed usage dashboards and alerts so you never face unexpected charges.

Educational Resources and Community

Stay ahead with WhatConverts’ official blog, regularly updated with best practices, case studies, and marketing strategies. You’ll find webinars on optimizing PPC campaigns, tutorials for setting up advanced call flows, and a vibrant user community sharing tips and templates.

Whether you prefer step-by-step guides, video demos, or peer forums, there’s a wealth of resources to help you master call tracking software and drive measurable growth.

Conclusion

In today’s competitive landscape, guessing which marketing channels truly drive revenue is no longer acceptable. With precise call tracking software like WhatConverts, you gain complete transparency into every call, form, and chat—allowing you to optimize campaigns, reallocate budget, and prove ROI to stakeholders. Ready to supercharge your lead tracking and grow your business? Mid-way through your marketing journey, you’ll appreciate having a single platform that ties every customer touchpoint back to real conversions. Try WhatConverts Free for 14 days Today and start transforming your marketing results from the very first call.