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What Is Omnisend?

Omnisend is a powerful marketing automation platform designed specifically for ecommerce merchants who want to leverage both email and SMS channels in a cohesive, streamlined way. At its core, Omnisend combines the reliability of email outreach with the immediacy of text messaging—so you can nurture leads, recover abandoned carts, send targeted promotions, and build long-lasting customer relationships. From small boutique shops to high-volume retailers, Omnisend scales with your business, offering intuitive tools and pre-built workflows that make marketing automation a breeze.

Features

Omnisend’s feature set is extensive, but what really stands out is how these capabilities work together to deliver a seamless omnichannel experience. Here are the most impactful features broken down one by one:

Email & SMS Marketing So Good, It’s Boring

With Omnisend, crafting professional email and SMS campaigns becomes a no-brainer. The platform provides drag-and-drop editors, mobile-responsive templates, and compliance checks to ensure you hit inboxes—every time.

• Rich template library: 250+ pre-built, brandable email designs.
• SMS convenience: Send quick promotional or transactional texts with minimal setup.
• Deliverability tools: Built-in spam and inbox placement analytics.

Powerful Alone, Unbeatable Together

Omnisend unifies email and SMS in one dashboard, so you can coordinate multi-touch campaigns without juggling separate tools. This integrated approach drives higher engagement rates and centralizes performance metrics.

• Unified editor: Build an email and SMS workflow in a single flowchart.
• Channel sequencing: Automate follow-up SMS after untouched emails.
• Cross-channel reporting: View combined conversion funnels in real time.

Money Doesn’t Sleep (But You Can)

Pre-built automation workflows let you set it and forget it—welcome sequences, cart recovery, and post-purchase upsells all run on autopilot so you can focus on strategy instead of manual sends.

• Abandoned cart reminders: Recover lost revenue automatically.
• Welcome series: Ramp up engagement from day one.
• Post-purchase follow-ups: Gather reviews, suggest related products.

Personalization That’s Intuitive (Not Frustrating)

Real-time segmentation helps you send the right message at the right moment. Create unlimited segments based on behavior, purchase history, and campaign engagement—no coding required.

• Dynamic segmentation: Auto-update lists as contacts meet criteria.
• Behavioral targeting: Trigger campaigns based on site visits or clicks.
• Custom properties: Enrich profiles with order values, browsing patterns.

Connect Omnisend to Your Ecommerce Platform

Integration is effortless. With one-click connectors to Shopify, WooCommerce, BigCommerce, and dozens more, you’ll have product catalogs, customer data, and order info synced in minutes.

• Instant setup: No developers needed, launch in under five minutes.
• Data syncing: Real-time updates of contacts, orders, and revenues.
• App ecosystem: 160+ integrations for reviews, loyalty, analytics.

Advanced Reporting & Optimization

Omnisend doesn’t just send messages—it shows you exactly how each email and SMS performs. From open rates to revenue attributed, these insights inform smarter campaign decisions.

• Campaign reports: ROI, conversion, and subscriber growth metrics.
• A/B testing: Split-test subject lines, send times, and content.
• Automation splits: Test variations within automated workflows.

Pricing

Omnisend takes a transparent approach to pricing, so you’ll never be hit with surprise fees. Here’s the breakdown of their core plans, including who they’re best for and what you get:

• Standard Plan – $11.20/mo (paid quarterly upfront). Ideal for growing and medium-sized businesses focused on email marketing.
  Features:
  • Up to 500 contacts
  • 6,000 emails per month
  • Unlimited web push notifications
  • $1 in free SMS credit
  • 24/7 priority support
  • Dedicated success manager option (from $400)
• Pro Plan – $41.30/mo (paid quarterly upfront). Perfect for high-volume senders needing advanced reporting and global SMS capabilities.
  Features:
  • Up to 2,500 contacts
  • Unlimited emails
  • Unlimited web push
  • Global SMS messaging
  • Advanced reporting & product recommender
  • 24/7 priority support & success manager (from $400)
  • $41.30 global SMS credit bonus
• Custom Pricing – Tailored for enterprises with large lists or specific requirements. Contact sales to create your perfect package.
  Features:
  • Unlimited contacts & emails
  • Global SMS & web push
  • 24/7 premium support & dedicated success manager
  • Advanced reporting, migration, and onboarding assistance

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Benefits to the User (Value for Money)

Choosing Omnisend means investing in features and support that drive measurable ROI. Here’s why it delivers exceptional value:

• Cost-Effective Automation Suite. One platform handles email, SMS, web push, and pop-ups—eliminating the need for multiple subscriptions.
• Boosted Conversion Rates. Pre-built cart recovery and welcome automations have shown to recover up to 20% of abandoned carts.
• Scalable Plans. Whether you have 100 subscribers or 100,000+, Omnisend grows with you without hidden overage fees.
• Time Savings. Intuitive editors and workflows mean you can launch campaigns in minutes, freeing your team for strategic projects.
• Holistic Customer View. Unified reporting merges email, SMS, and web push metrics into single dashboards, simplifying analysis.
• Personalization Engine. Real-time segmentation ensures every message speaks directly to each subscriber’s interests and behavior.
• Reliable Deliverability. Built-in sender authentication and compliance checks keep your emails out of spam and into inboxes.
• Dedicated Support. 24/7 live chat and email means help is always a click away, so you never pause a campaign waiting for answers.

Customer Support

Omnisend prides itself on responsive, knowledgeable service. Their 24/7 live chat and email support channels mean you can get instant assistance whenever you need it—whether you’re troubleshooting a campaign or fine-tuning your automation flows. The support staff are ecommerce experts who understand the nuances of email deliverability, segmentation strategies, and SMS compliance.

On higher tiers, Omnisend provides a dedicated success manager starting at $400, giving you personalized onboarding, strategy consultations, and ongoing optimizations. This level of white-glove service ensures your campaigns continuously improve and align with your revenue goals, making every dollar spent on marketing count.

External Reviews and Ratings

Omnisend consistently earns praise on review platforms:

• G2 Crowd. 4.5/5 stars from over 300 reviewers, citing ease of use and robust automation as top strengths.
• Capterra. 4.7/5 rating, with users highlighting seamless integrations and excellent customer support.
• Trustpilot. 4.3/5 based on real-world feedback praising campaign performance.

Critics point out that SMS pricing can add up for very high volumes, and some advanced segmentation features require a steeper learning curve. However, Omnisend addresses these concerns by offering clear pricing tables, free credits to test SMS costs, and extensive tutorials to flatten the learning curve.

Educational Resources and Community

Learning never stops with Omnisend’s wealth of educational materials. Their official blog covers in-depth marketing strategies, best practices, and case studies from thriving ecommerce brands. Video tutorials guide you step by step through platform features, from list building to segmentation tactics.

Additionally, Omnisend hosts regular webinars led by industry experts, exploring topics like holiday campaign planning and advanced automation. Their help center offers exhaustive documentation, FAQs, and troubleshooting guides, while an active Facebook community and partner network allow you to swap tips and network with fellow marketers.

Conclusion

In summary, Omnisend is a comprehensive email and SMS marketing solution tailored to ecommerce businesses of all sizes. You get intuitive drag-and-drop editors, powerful automations, real-time segmentation, and seamless integrations—all backed by 24/7 support and a dedicated success team. The proven ROI, high deliverability, and user-friendly interface make it a top choice for maximizing customer engagement and sales. Right now, you can secure 30% OFF with Omnisend’s Quartely Plans—an opportunity that won’t last long. Jump in, transform your marketing, and watch your revenue grow by clicking this link today.

Ready to supercharge your ecommerce growth? Get Started with Omnisend for Free Today and claim your 30% discount before it’s gone!