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What Is Trafft?

Trafft is a comprehensive, free scheduling and booking software designed to automate and streamline appointment-based businesses. Whether you run a salon, consultancy, fitness studio, or any service-oriented operation, Trafft centralizes bookings, staff schedules, customer management, payments, and analytics into one intuitive dashboard.

• Online booking page available 24/7, enabling customers to self-schedule around the clock.
• Staff calendar management with flexible shift assignment and self-scheduling options.
• Built-in CRM for customer lists, loyalty rewards, and personalized communications.
• Multi-location support that keeps all your branches under a single roof.
• Seamless integrations with payment gateways, calendars, video meeting tools, and more.

Features

Trafft’s feature set is vast, but it’s designed for simplicity. Below I’ll break down the core functionalities that make Trafft stand out from other scheduling solutions.

Online Booking—24/7 Availability

Stop missing out on bookings outside business hours. Trafft allows clients to view real-time availability and reserve slots any time of day.

• Personalized booking page with your branding and service list.
• Automated confirmation emails to reassure clients immediately.
• Mobile-friendly interface so bookings are a breeze on smartphones.

Staff and Resource Management

Whether you have two or two hundred team members, Trafft lets you keep schedules organized.

• Create custom staff profiles with working hours, skills, and assigned services.
• Self-scheduling feature enables employees to pick open shifts when needed.
• A unified dashboard displays everyone’s availability to avoid overlaps.

Built-In CRM

Trafft’s customer relationship management module transforms one-off visitors into loyal regulars.

• Detailed customer profiles track past appointments, preferences, and notes.
• Birthday greetings, loyalty coupons, and targeted offers boost repeat visits.
• Import and export contact lists effortlessly via CSV.

Multi-Location Coordination

Managing several business sites is no longer a logistical nightmare. Trafft centralizes control.

• Single sign-on for all locations—switch branches with one click.
• Custom hours and services per location, yet a unified reporting dashboard.
• Assign staff to specific branches or allow flexible inter-site scheduling.

Secure Online Payments

Get paid promptly and securely. Trafft integrates with major payment gateways to handle transactions automatically.

• Accept Stripe, PayPal, Square, Mollie, Authorize.net, and more.
• Automated invoicing and receipt generation eliminate manual billing.
• Charge deposit or full amount at booking to deter no-shows.

Calendar Synchronization

Avoid double-bookings by syncing Trafft with your existing calendars.

• Two-way sync with Google Calendar, Outlook, and Apple Calendar.
• Real-time updates—any change in one calendar reflects across all integrated apps.
• Consolidated daily view to plan your work-load at a glance.

Automated Reminders

Reduce no-shows by sending friendly, timely reminders via email, SMS, or WhatsApp.

• Customize message templates and timing (e.g., 24 hours before).
• Follow-up messages and post-appointment surveys delight clients.
• Analytics track delivery and open rates so you can optimize content.

Analytics & Insights

Stay on top of business health with clear, actionable metrics.

• KPIs such as booking conversion rate, occupancy, revenue trends, and returning customer ratio.
• Top-performing services and staff highlight opportunities for upselling or training.
• Exportable reports let you dive deeper with your preferred BI tools.

Multi-Channel Booking

Meet your audience wherever they are—Instagram, website, QR code, Google, or direct link.

• Embed booking forms on your site or use Trafft’s hosted booking page.
• Share clickable time-slot images or “Reserve with Google” listings.
• Generate QR codes for in-store displays or printed materials.

Customizable Booking Experience

Maintain brand consistency with theme options and custom CSS.

• Choose from light/dark modes and eight base themes.
• Tweak colors, fonts, and layouts to match your website.
• Custom form fields collect the exact information you require.

Mobile App Accessibility

Oversee appointments on the go with the Trafft mobile booking app for iOS and Android.

• Real-time push notifications for new bookings or cancellations.
• Quick-access staff and customer lists for on-the-move client handling.
• Offline mode ensures you can view schedules even without signal.

Integrations & API

Connect Trafft to your existing productivity stack without fuss.

• Zapier, Google Meet, Google Analytics, Mailchimp, SendFox, and more.
• Webhooks and public API let developers tailor custom workflows.
• If your favorite tool is missing, Trafft’s team is open to expanding the integration library.

Pricing

Trafft offers a free tier and three affordable paid plans. Here’s how each aligns with different business sizes and requirements:

• Free (0 $/mo) – Up to 5 users
  Suited for solo professionals or very small teams. Includes unlimited appointments, basic booking page, calendar sync, and email/SMS notifications. Perfect to test drive Trafft at zero risk.
• Starter (9.90 $/mo) – Up to 10 users
  Ideal for growing teams needing more customization. Adds multi-language support, 5 SMS credits, and extra features like group booking and special days.
• Scaling (39.90 $/mo) – Up to 15 users
  Best for established SMEs. Offers unlimited custom features, 10 SMS credits, Stripe/PayPal integration, Zapier, SMTP, API access, recurring appointments, and WhatsApp notifications.
• Enterprise (from 250 $/mo) – 50+ users
  Designed for large organizations. Everything in Scaling plus dedicated account manager, onboarding assistance, migration help, custom roles, and volume-based user pricing.

For a limited time, you can Get 30% OFF Trafft’s Annual Plans Today—an extraordinary saving that maximizes your ROI from day one.

Benefits to the User (Value for Money)

With Trafft, every dollar spent translates into productivity, customer satisfaction, and revenue growth. Here’s what I’ve found to be the top value drivers:

• Time Saved on Scheduling
  Manual booking by phone or email is history—automated workflows recapture hours each week.
• Reduced No-Shows
  Automated email, SMS, and WhatsApp reminders yield a noticeable drop in last-minute cancellations.
• 24/7 Revenue Generation
  Clients book outside of your business hours, ensuring you never miss an opportunity.
• Improved Cash Flow
  Integrated payment gateways and automatic invoicing speed up transactions and reduce administrative overhead.
• Enhanced Brand Experience
  A polished, customized booking interface builds trust and reinforces your brand identity.
• Actionable Insights
  In-depth analytics reveal your most profitable services and staff, guiding strategic decisions.
• Scalability
  From a team of one to multiple locations and dozens of employees, Trafft grows with your needs.
• Seamless Integration
  Connect with existing calendars, marketing tools, and video platforms—no more juggling multiple apps.

Customer Support

I’ve been impressed by Trafft’s responsive support team. Their primary channels include email, live chat, and phone assistance. Response times average under 24 hours for tickets, and live chat agents are available during business hours for instant troubleshooting.

On the Enterprise plan, they step things up further with a dedicated account manager and onboarding specialist. This personalized approach includes guided setup, data migration assistance, and priority support—perfect for organizations requiring extra hand-holding.

External Reviews and Ratings

Across major review sites, Trafft consistently earns high marks. On G2, it holds a 4.5-star average from over 150 reviews, with users praising its intuitive interface and reliably robust feature set. Capterra reviewers highlight how quick setup was and the dramatic drop in no-shows thanks to reminder automation.

Some users note occasional quirks in advanced integrations and desire more out-of-the-box payment gateways in the free tier. The Trafft team actively addresses these by rolling out new connectors every quarter and expanding payment options globally. Their public roadmap demonstrates commitment to ironing out minor pain points swiftly.

Educational Resources and Community

Trafft’s online knowledge base features detailed documentation covering everything from initial configuration to advanced API usage. Regularly updated blog posts and video tutorials guide new users through best practices and showcase creative booking page designs.

There’s also a growing community forum where Trafft enthusiasts exchange tips, share custom integration scripts, and collaborate on automations. Trafft hosts monthly webinars to introduce new features and answer user questions live, ensuring you never feel left in the dark.

Conclusion

To recap, Trafft delivers an all-in-one scheduling experience with powerful automation, flexible staff management, integrated payments, and actionable analytics—backed by responsive support and a thriving user community. You’ve seen how every feature is designed to save time, boost revenue, and delight customers.

If you’re ready to transform your appointment bookings, Trafft is the tool you need. And right now is the best moment to act: Get 30% OFF Trafft’s Annual Plans Today and start enjoying seamless scheduling at an unbeatable price.

Get Started with Trafft for Free Today »