Searching for the ultimate guide to lead tracking software? You just landed on the right page. As you explore best-in-class tools, you’ll see why Try WhatConverts Free for 14 days Today can transform the way you capture and qualify leads in real time.

If you’ve ever struggled to connect phone calls, forms, and chats back to specific campaigns, you’re not alone. Many marketers invest heavy budgets in paid search, SEO, and social media without clear visibility into which channels truly drive revenue. Enter WhatConverts, the all-in-one lead tracking software trusted by top PPC and SEO professionals for over a decade. With dynamic number insertion, real-time attribution, and custom reporting, you’ll quickly pinpoint high-value keywords, optimize budgets, and prove ROI to clients or stakeholders.

What is WhatConverts?

WhatConverts is a comprehensive lead tracking software platform designed to capture every lead—from phone calls to web forms and live chats—and attribute them accurately to marketing campaigns. Unlike siloed analytics tools, WhatConverts unifies call tracking, form tracking, and chat tracking in one dashboard. It empowers performance marketers to qualify, value, and export leads while delivering actionable insights on which channels and keywords drive the best conversions.

WhatConverts Overview

Founded in 2010, WhatConverts set out with a simple mission: to give marketers clear visibility into offline and online lead generation. Over the years, it has grown from a basic call-tracking service into a full-fledged marketing intelligence platform. With more than 5,000 business and agency clients worldwide, WhatConverts has earned recognition for innovation in attribution and reporting.

Today, performance marketing teams rely on WhatConverts to streamline workflows, justify ad spend, and uncover hidden opportunities. From dynamic number insertion that automatically swaps phone numbers based on traffic source to HIPAA-compliant tracking for healthcare clients, WhatConverts continues to expand its capabilities in response to marketer needs.

Pros and Cons

Pros:

Comprehensive Lead Capture: Tracks calls, forms, and chat sessions in one platform.

Real-Time Reporting: Access dynamic dashboards and scheduled reports to stay on top of performance.

Dynamic Number Insertion: Automatically rotates phone numbers per campaign to ensure accurate attribution.

Customizable Analytics: Build custom reports tailored to client or internal requirements.

Integration-Friendly: Sync with Google Ads, Bing Ads, Google Analytics, CRMs, and more via API.

Scalable Plans: From individual startups to large agencies with hundreds of clients.

HIPAA Compliance: Advanced security and privacy features for healthcare and legal industries.

Cons:

Can require a learning curve for advanced call flow and multi-click attribution features.

Higher-tier plans may be cost-prohibitive for very small businesses.

Features

What sets WhatConverts apart is its feature set tailored for modern marketers. Below are the core capabilities that collectively deliver robust lead tracking software functionality.

Call Tracking

Track every incoming phone call, record conversations, and attribute calls to the exact campaign, keyword, or ad group:

• Instant Call Tracking Numbers: Assign numbers for specific campaigns in seconds.
• Call Recording: Store voice recordings for quality assurance and training.
• Call Duration & Status: Evaluate lead quality by analyzing call length and outcome.

Form Tracking

Capture every form submission on your website and tie it back to marketing channels:

• Hidden Field Autofill: Auto-populate hidden fields with source, keyword, and landing page data.
• Submission Recording: Review form entry details for lead qualification.
• Validation & Duplication Alerts: Ensure data accuracy and prevent redundant submissions.

Chat Tracking

Monitor chat interactions as a critical conversion path and integrate with popular chat widgets:

• Multi-Widget Support: Compatible with Drift, Intercom, LiveChat, and more.
• Chat Transcript Storage: Keep transcripts accessible for follow-up and insights.
• Attribution Data: Link chat leads back to original marketing campaigns.

Multi-Click Attribution

Go beyond last-click attribution to understand the full customer journey:

• First-Click & Linear Models: Assess early touchpoints and assign fair credit across channels.
• Custom Attribution Models: Define weighting rules that match your business priorities.
• Visualization Tools: Graph user paths and conversion funnels in the dashboard.

Marketing Reports & Intelligence

Generate actionable insights with ready-made or custom reports:

• Keyword Performance: Identify high-ROI search terms across PPC and organic campaigns.
• Channel Comparison: See which platforms drive the most valuable leads.
• Scheduled Exports: Automate report delivery to stakeholders on a daily, weekly, or monthly cadence.

WhatConverts Pricing

Whether you’re a solo marketer or an agency managing dozens of clients, WhatConverts offers flexible pricing tiers. All plans include a 14-day free trial to test full functionality.

Call Tracking Plan

Price: $30/mo | Ideal for businesses focused solely on phone lead attribution.

• $30 usage credit each month.
• Core call tracking features including dynamic number insertion and call recording.
• Access to API for basic integrations.

Plus Plan

Price: $60/mo | Best for businesses capturing calls, forms, and chat leads.

• Includes all Call Tracking Plan features.
• Form and chat tracking.
• Campaign & keyword reporting with Google Ads, Bing, and Analytics integrations.

Pro Plan

Price: $100/mo | Designed for growing agencies and businesses requiring advanced reporting.

• Everything in Plus Plan.
• Call flows, HIPAA compliance, and scheduled report builder.
• Custom attribution models for multi-channel journeys.

Elite Plan

Price: $160/mo | For enterprises needing full marketing intelligence and automation.

• All Pro Plan features plus lead intelligence dashboard.
• Pages visited and customer journey insights.
• Multi-click attribution with detailed visualization.

Agency Plus

Price: $500/mo | Unlimited client accounts, suited for digital agencies starting to scale.

• $250 usage credit monthly.
• Full Plus Plan feature set across all accounts.
• API access for custom integrations.

Agency Pro

Price: $800/mo | Agencies that need enterprise-grade reporting and compliance.

• Unlimited accounts.
• Pro Plan features including call flows and HIPAA compliance.
• Dedicated account management and support.

Agency Elite

Price: $1,250/mo | Complete marketing intelligence solution for large agencies.

• $400 usage credit.
• All Elite Plan features with unlimited client accounts.
• Advanced onboarding and training resources.

WhatConverts Is Best For

Understanding who benefits most from WhatConverts helps you decide if it’s the right lead tracking software for your needs.

Marketing Agencies

Streamline reporting across dozens of clients. Build branded dashboards, deliver automated reports, and prove the value of each campaign.

Small & Medium Businesses

Get transparent visibility into which local SEO and PPC efforts drive calls and inquiries that turn into revenue.

E-commerce Stores

Attribute form leads and chats to product pages and ad campaigns, optimizing spend on top-performing channels.

Paid Search Professionals

Quickly identify high-value keywords, reduce wasted spend, and demonstrate ROI to stakeholders with custom keyword reports.

Benefits of Using WhatConverts

By consolidating all lead data in one place, WhatConverts unlocks tangible business value:

• Enhanced ROI Tracking: Attribute revenue to specific campaigns and keywords.
• Improved Lead Qualification: Review call recordings and form submissions to prioritize sales outreach.
• Reduced Wasted Spend: Pause underperforming ads and reallocate budget to high-converting channels.
• Data-Driven Decisions: Leverage custom reports and attribution models to refine marketing strategies.
• Scalable Platform: Add new campaigns, clients, and tracking numbers without friction.

Customer Support

WhatConverts prides itself on responsive, knowledgeable support. Email and chat support are available during business hours, with an average response time under one hour. Dedicated agency plans include priority support and an assigned account manager to guide onboarding and optimization.

Extensive documentation, video tutorials, and live webinars ensure that both novices and experienced marketers can quickly harness all features. A community forum allows users to exchange best practices and request feature enhancements directly from the product team.

External Reviews and Ratings

Most users praise WhatConverts for its intuitive interface and robust attribution capabilities. Agencies often highlight how easy it is to generate client reports and visualize multi-channel journeys. A common positive theme is the quality of call recording data and the impact on sales follow-up efficiency.

Some users note a learning curve when setting up advanced call flows or custom attribution rules. These users report that once they complete the initial configuration—often assisted by the WhatConverts support team—they achieve significantly better campaign insights. Ongoing product updates continue to address these complexities, making setup more straightforward over time.

Educational Resources and Community

WhatConverts offers a rich library of resources to help you master lead tracking software. The official blog features deep dives into call analytics, attribution modeling, and case studies from top-performing agencies. On-demand webinars and step-by-step tutorials walk you through everything from basic tracking installation to advanced multi-click reporting.

A vibrant online community forum and private Slack group connect users and product experts. Industry-leading partners host guest workshops and share templates for custom reports, call scripts, and attribution planners. This network ensures you never run out of ideas for improving campaign performance.

Conclusion

Accurate lead attribution is no longer a luxury—it’s a necessity for data-driven marketers. WhatConverts delivers end-to-end lead tracking software that captures calls, forms, chats, and multi-click journeys in one unified platform. With real-time dashboards, custom reports, and scalable plans for businesses and agencies, you can prove and grow your marketing ROI with confidence. Midway through your evaluation, don’t forget to Try WhatConverts Free for 14 days Today and experience the impact firsthand.

Ready to unlock more sales and gain full visibility into your marketing performance? Try WhatConverts Free for 14 days Today now and see how seamless lead tracking transforms your campaigns.