Searching for the ultimate guide to lead management system? You just landed on the right place. I’ve spent years optimizing campaigns, and WhatConverts has become my go-to lead tracking solution. From call tracking to comprehensive reporting, WhatConverts shows exactly which channels drive your best leads.

If you’ve struggled to prove ROI or wrestle with scattered data, you’re not alone. I’ve seen agencies and business owners waste time on guesswork. WhatConverts, trusted by top PPC and SEO professionals for over a decade, consolidates every call, form, chat, and eCommerce conversion in one powerful dashboard. Ready to see the numbers for yourself? Try WhatConverts Free for 14 days Today and watch your ROI soar.

WhatConverts is a complete lead management system

WhatConverts is an all-in-one lead tracking software designed to transform raw data into actionable insights. By capturing every call, form submission, chat interaction, and eCommerce sale, it brings clarity to your marketing performance. Whether you run campaigns on Google Ads, Facebook, or organic SEO, WhatConverts attributes every lead back to its source, so you can invest smarter.

WhatConverts Overview

Founded in 2010, WhatConverts set out to solve a simple problem: marketing teams lacked reliable data on true lead generation. Over the past decade, the platform has grown from a basic call tracker to a robust lead management system serving hundreds of agencies and business owners worldwide.

The mission is clear: eliminate guesswork and empower marketers with transparent conversion data. WhatConverts’ milestones include surpassing one million tracked leads, integrating with major CRM and analytics tools, and earning industry awards for innovation in marketing intelligence.

Pros and Cons

Pro: Unified tracking of calls, forms, chats, and eCommerce conversions for complete marketing attribution.

Pro: Auto-organized leads with filter, search, and export capabilities to streamline reporting.

Pro: Real-time dashboards and customizable reports that highlight top-performing channels and keywords.

Pro: Easy CRM and analytics integrations (Google Analytics, HubSpot, Salesforce, and more).

Pro: Intuitive interface designed for agencies and clients, minimizing training time.

Pro: Scalable plans suitable for small businesses up to large enterprises.

Con: Advanced features like multi-user permissions can require a learning curve.

Con: Limited in-app phone support for lower-tier plans, though email and chat support are always available.

Features

WhatConverts packs a set of features crafted for performance marketers who demand accuracy and efficiency.

Call Tracking

• Dynamic number insertion ties each phone call to its exact marketing source.
• Record and playback calls to assess lead quality.
• Geo-based tracking for multi-location campaigns.

Form Tracking

• Automatically captures every online form submission across your site.
• Stores form field details, submission source, and timestamp.
• Qualify and assign value to each form lead.

Chat Tracking

• Integrates with leading chat platforms (e.g., Drift, Intercom).
• Logs chat transcripts and attributes them to campaigns.
• Enables lead scoring based on chat interactions.

WhatConverts Pricing

Choose a plan that fits your agency or business size, with flexible options for growth.

Basic Plan

Price: $50/month

• Ideal for freelancers and small businesses.
• Includes call, form, and chat tracking for up to 500 leads.
• Email support and basic reporting tools.

Professional Plan

Price: $120/month

• Perfect for growing agencies requiring detailed attribution.
• Up to 2,500 leads per month.
• Advanced reporting, integrations, and custom dashboards.

Enterprise Plan

Custom pricing

• Best for large teams and high-volume lead generation.
• Unlimited leads and premium support.
• Dedicated account manager and onboarding assistance.

WhatConverts Is Best For

Whether you’re an agency or a business owner, WhatConverts caters to diverse marketing needs.

Marketing Agencies

Track client campaigns across multiple channels, deliver polished reports, and prove your value month after month.

Small and Medium Businesses

Gain clear visibility into which ads, keywords, and content pieces drive sales, and allocate budget with confidence.

E-commerce Stores

Attribute online sales to specific traffic sources, optimize product marketing, and reduce wasted ad spend.

Benefits of Using WhatConverts

• Complete Attribution: See every lead’s journey, from click to conversion.
• Improved ROI: Invest more in channels that work and cut underperformers.
• Enhanced Client Reporting: Win trust with transparent, data-driven reports.
• Time Savings: Automated tracking and organized dashboards replace manual spreadsheets.
• Scalability: Plans grow with your needs, supporting thousands of leads per month.

Customer Support

WhatConverts offers responsive support via email and live chat for all users. The support team typically replies within a few hours, ensuring minimal downtime for your campaigns.

Enterprise clients also enjoy dedicated account managers and phone support, making onboarding and troubleshooting seamless. Comprehensive documentation and video tutorials further empower your team to get up to speed quickly.

External Reviews and Ratings

Users consistently praise WhatConverts for its accuracy and ease of use. Many highlight the powerful call recording feature and customizable reporting as game-changers for client presentations. Trustpilot reviews average 4.6/5 stars, with users citing improved campaign clarity and revenue growth.

Some feedback points to the learning curve for advanced integrations, but WhatConverts addresses this with in-depth tutorials and responsive support. Ongoing product updates continue to refine the user experience.

Educational Resources and Community

WhatConverts maintains an active blog packed with best practices, case studies, and optimization tips. Regular webinars and how-to videos guide marketers through advanced features. A private user community forum fosters peer support, idea exchange, and direct feedback to the product team.

Conclusion

Implementing a robust lead management system is non-negotiable in today’s competitive landscape. With all your calls, forms, chats, and eCommerce conversions in one place, you’ll gain the clarity needed to scale effectively. Ready to transform your ROI? Try WhatConverts Free for 14 days Today and see which marketing channels truly deliver your best leads.

Try WhatConverts Free for 14 days Today