Searching for the ultimate guide to behavior targeting? You just landed on the right page. In this deep dive, I’ll show you everything you need to know about capturing your visitors’ signals and converting them into customers. From the basics of triggering personalized messaging based on site behavior to automating your campaigns for maximum efficiency, you’ll discover proven strategies using Justuno.

I know how overwhelming it can be to sift through countless pop-up tools, survey builders, and AI recommendation engines that promise the world but deliver low conversion rates. I’ve tested dozens of platforms over the years, and after hands-on experience, I can confidently say that Justuno stands out with its robust behavior targeting capabilities, seamless workflow builder, and integration-friendly architecture. Ready to see how you can skyrocket opt-ins and sales? Get Started with Justuno for Free Today.

What is Justuno and Behavior Targeting?

Justuno is a website marketing automation platform designed to harness behavior targeting for turning casual visitors into loyal customers. By capturing real-time signals such as mouse movements, click patterns, cart contents, and previous browsing history, Justuno triggers highly personalized pop-ups, surveys, and offers exactly when visitors are most likely to convert.

At its core, the platform combines an intuitive workflow builder with advanced segmentation and targeting logic so that every visitor sees the right message at the right time. Whether you’re a small ecommerce shop or a large enterprise, this approach ensures you maximize opt-in rates (often 10–15% or higher) and boost overall conversion rates.

Justuno Overview: Behavior Targeting Platform

Founded in 2013, Justuno emerged from a simple mission: give marketers the tools to create hyper-personalized onsite experiences that drive revenue without needing code. Over the years, the platform has grown to serve thousands of brands—from artisanal boutiques to global retailers—processing millions of visitor interactions every day.

The company continually innovates, adding AI-driven product recommendations, embedded experiences that appear native to any webpage, and more robust data visualization tools. Today, Justuno is recognized as a leader in onsite marketing automation, trusted by teams who demand flexibility, scalability, and measurable results.

Pros and Cons

Pros:

1. High Opt-In Rates: Consistently delivers 10–15%+ on pop-up campaigns, outperforming most alternatives.

2. Advanced Behavior Targeting: Show personalized messaging based on real-time visitor signals like scroll depth, cart value, or past interactions.

3. Easy-to-Use Templates: Pre-built designs for pop-ups, quizzes, surveys, landing pages, and embedded experiences that you can customize in minutes.

4. AI Product Recommendations: Intelligent upsells and cross-sells display personalized suggestions to increase average order value.

5. Workflow Automation: Build complex, multi-step flows that adapt to user behavior without writing a single line of code.

6. Deep Integrations: Connect with your CRM, email, SMS, review, loyalty systems, and more for seamless data sharing.

Cons:

1. Learning Curve for Advanced Flows: New users may need time to master intricate automations and segmentation logic.

2. Enterprise Pricing on Contact Basis: Large organizations may find it hard to gauge cost without a personalized quote.

Features

Justuno’s suite of features puts behavior targeting at the forefront of every campaign.

Pop-ups

Evoke attention at the perfect moment with dynamic, high-performing opt-ins.

• Target by cart total, referral source, location, browsing history.
• Mobile-responsive designs that adapt to screen size.
• Exit-intent triggers to recapture abandoning visitors.

Quizzes & Surveys

Collect zero-party data while engaging visitors in a personalized journey.

• Multi-step quizzes to guide users to products they’ll love.
• Instant segmentation based on survey responses.
• Seamless integration of data into workflows.

AI Product Recommendations

Leverage machine learning to display targeted upsells and cross-sells.

• Dynamic suggestions by past purchases and browsing patterns.
• Automatically optimize for highest-converting products.
• Boost average order value without manual curation.

Embedded Experiences

Create in-page personalization that feels native to your website without disruptive modals.

• Inline banners and content blocks.
• Custom HTML and CSS to match your brand’s style.
• Behavior-based triggers like scroll or time on page.

Landing Pages

Launch dedicated pages with the same level of behavior targeting as your pop-ups.

• Drag-and-drop builder with no coding required.
• Personalized content blocks based on visitor segments.
• Fast deployment for promotions and product launches.

Exit Offers

Keep more of your traffic by presenting contextually relevant offers.

• Cart abandonment discounts triggered on exit-intent.
• Conditional messaging based on cart contents or user history.
• Custom countdown timers to create urgency.

Flows: Maximizing and Leveraging Flows for Seamless Interactions

Automate every conceivable visitor engagement with drag-and-drop logic.

• Multi-step journeys that adapt based on user actions.
• Conditional branches for tailored messaging paths.
• Real-time analytics to fine-tune each flow.

Segmentation & Targeting: Mastering Segmentation and Targeting for Effective Results

Divide your audience into precise groups to ensure optimal messaging.

• Default segments like new vs. returning visitors.
• Custom segments based on behaviors, demographics, or purchase history.
• Dynamic segment updates as visitor data changes.

Data & Identity: Uncover Who Your Customers Really Are

Visualize campaign performance and visitor profiles in one unified dashboard.

• Cross-campaign reporting on conversions, revenue, opt-ins.
• Visitor-level tracking from first visit to purchase.
• Integrations feed customer profiles into your martech stack.

Conversion Automation: Efficient Conversion Strategies Leveraging the Power of Automation

Simplify personalized experiences with fully automated marketing tactics.

• Triggered emails and SMS based on onsite behavior.
• Dynamic content swapping to match preferences in real time.
• Automated follow-ups for abandoned carts, product views, and more.

Justuno Pricing: Behavior Targeting Plans

Whether you’re just getting started or need enterprise-grade controls, Justuno has a plan for you.

Always Free

Price: $0/month
Ideal For: Those just starting out, up to 2,000 monthly visitors.

• 1 Team Seat
• 1 Live Workflow
• Default Segments

Lite

Price: $39/month
Ideal For: Core website messaging and personalization.

• Includes Everything in Free Plan
• 3 Team Seats
• 3 Custom Workflows
• Live Chat Support
• Standard Onboarding

Flex

Price: $99/month
Ideal For: Advanced segmentation and custom automation.

• Everything in Lite Plan
• Account Strategist
• Custom Segments & Properties
• Visibility Boost
• Personalized Onboarding

Enterprise

Price: Contact Us
Ideal For: Organizations needing control, security & support.

• Everything in Flex Plan
• Enterprise Hub
• Custom Team Roles
• Cross-Domain Reporting

Justuno Is Best For

Whether you’re a small shop or a global brand, behavior targeting can transform your marketing. Here’s how different audiences benefit from Justuno:

Ecommerce Store Owners

Boost average order value with AI-powered upsells and recover abandoned carts with exit offers and cart triggers.

Digital Agencies

Deliver personalized onsite experiences for multiple clients, streamline workflows, and showcase clear ROI with detailed analytics.

Marketing Teams at Scale

Unify website, email, SMS, loyalty, and review platforms for cohesive campaigns that adapt in real time to visitor signals.

Small Businesses

Use the free plan to start capturing zero-party data and increase subscriber lists before upgrading as you grow.

Benefits of Using Justuno with Behavior Targeting

• Higher Conversion Rates: Personalized messaging based on behavior drives deeper engagement and more sales.
• Increased Email Subscribers: High-performing opt-ins grow your list faster than generic pop-ups.
• Deeper Visitor Insights: Zero-party data collection and unified analytics reveal who your customers really are.
• Seamless Automation: Once set up, workflows run themselves, freeing you to focus on strategy.
• Scalable Integrations: Connect your favorite tools for a unified marketing stack without manual data transfer.

Customer Support

Justuno’s support team is known for rapid response times and deep expertise. Lite and above tiers include live chat support, while Flex and Enterprise customers receive personalized onboarding and a dedicated account strategist.

Support channels include in-app chat, email, and a comprehensive knowledge base filled with tutorials and best practices. If you ever hit a roadblock, real experts are just a message away.

External Reviews and Ratings

On G2 and Capterra, Justuno consistently earns high marks for ease of use, feature depth, and customer satisfaction. Reviewers highlight the platform’s ability to improve opt-in rates and average order values.

Some users note the initial complexity of setting up advanced flows, but most agree that the long-term benefits far outweigh the learning curve. Justuno addresses this with step-by-step guides, webinars, and a responsive support team to ensure you hit the ground running.

Educational Resources and Community

Justuno maintains an active blog covering behavior targeting best practices, case studies, and design tips. Regular webinars walk through new feature releases, and a growing community forum connects marketers who share templates and winning strategies.

If you prefer self-paced learning, explore their comprehensive help center, video tutorials, and downloadable guides that cover everything from segmentation basics to advanced workflow optimization.

Conclusion: Behavior Targeting with Justuno

Behavior targeting can be the game-changer your website needs to convert more visitors into customers. From dynamic pop-ups and embedded experiences to quizzes, surveys, and AI-driven product recommendations, Justuno gives you the tools to craft unforgettable onsite journeys. Ready to unlock the full power of behavior targeting? Get Started with Justuno for Free Today.