SMS Marketing 2024: Turbocharge Your Sales with Omnisend’s All-in-One Solution

Searching for the ultimate guide to sms marketing? You just landed on the right page. Whether you’re a small boutique or a high-volume ecommerce store, mastering text-based campaigns can unlock real revenue growth. That’s why I rely on Omnisend—it’s the only platform that pairs powerful SMS outreach with robust email automation to engage customers at every touchpoint.

If you’ve ever struggled to cut through the inbox noise or cure low open rates, you’re in good company. SMS messages boast open rates north of 95%, and Omnisend makes setting up targeted, compliant campaigns effortless. Today I’ll walk you through everything you need to know about SMS marketing and show you exactly how Omnisend can help you exceed your sales goals. Stay tuned for my special invite—Get Started with Omnisend for Free Today—to experience the difference firsthand.

What is Omnisend?

Omnisend is a comprehensive ecommerce marketing automation platform designed to integrate email and SMS marketing into a single, streamlined workflow. By centralizing customer data, pre-built templates, and multi-channel campaign tools, Omnisend empowers online retailers to deliver timely, personalized messages that drive engagement and conversions.

Omnisend Overview

Founded with a mission to simplify omnichannel engagement, Omnisend quickly grew from a niche email tool into a full-service marketing powerhouse. Today, thousands of brands worldwide trust Omnisend for its intuitive interface, real-time segmentation, and end-to-end automation.

Significant milestones include:

• 2014: Launch of the email automation platform with 50+ customizable templates.
• 2017: Introduction of SMS and web push notifications, enabling true cross-channel campaigns.
• 2020: Expansion to 160+ integrations, seamless Shopify and WooCommerce syncing, and advanced A/B testing features.

Omnisend continues to innovate, adding AI-driven product recommendations and deeper analytics to help merchants fine-tune their SMS marketing strategies.

Pros and Cons

Pros:

1. Unified Email & SMS Workflows: Create multi-channel automations from one dashboard.

2. Real-Time Segmentation: Target audiences based on shopping behaviors and campaign interactions.

3. Pre-Built Automations: Hands-off workflows for welcome series, abandoned cart, and post-purchase follow-up.

4. 24/7 Live Chat & Email Support: Always-on help to resolve issues fast.

5. 250+ Customizable Templates: Professional designs for SMS, email, popups, and landing pages.

6. Robust Reporting: Detailed performance dashboards to track revenue, click rates, and ROI.

Cons:

1. Up-front Payment Required for Discounts: Plans require a three-month commitment to secure the lowest rates.

2. SMS Credits Are Separate: While email and web push are unlimited, SMS credits must be purchased or earned through usage.

Features

Omnisend’s feature set is built to cover every stage of the customer journey. Below are the standout capabilities that make SMS marketing both simple and effective.

Multi-Channel Campaign Builder

Design email, SMS, and web push notifications in one drag-and-drop editor:

• Unified visual workflow—no coding required.
• Conditional splits to tailor messages based on user behavior.
• Mobile-optimized templates for flawless display.

Pre-Built Automation Workflows

Save time with proven automations that run 24/7:

• Welcome series to onboard new subscribers via both email and text.
• Abandoned cart recovery—send timely SMS reminders that recover lost revenue.
• Post-purchase follow-up encouraging reviews, referrals, and repeat purchases.

Real-Time Audience Segmentation

Divide your contacts into dynamic groups that update as customers interact:

• Segment by order history, average order value, and browsing patterns.
• Combine filters: engaged email opens + high-value spenders.
• Trigger SMS blasts to VIP segments for exclusive offers.

A/B Testing & Automation Splits

Optimize subject lines, SMS copy, and send times:

• Test multiple variables to find the highest-performing combination.
• Automated winners send to the remainder of your list.

Compliant SMS Deliverability

Stay on the right side of regulations:

• Built-in opt-in/opt-out management to respect subscriber preferences.
• Global coverage—send texts in 190+ countries.

Omnisend Pricing

With flexible plans that grow with your business, Omnisend ensures you only pay for what you need:

Standard

Starting at $11.20/mo (3-month prepay)

• Best for growing brands focusing on email.
• Includes 500 contacts, 6,000 emails/mo.
• Receive $1 in free SMS credit.
• Unlimited web push notifications.
• 24/7 priority support.

Pro

Starting at $41.30/mo (3-month prepay)

• Ideal for high-volume senders needing extra SMS power.
• 2,500 contacts, unlimited emails.
• Global SMS with $41.30 credit bonus.
• Advanced reporting and product recommendations.
• Success manager available.

Custom Pricing

Contact sales for tailored packages.

• Perfect for enterprises with large contact lists.
• Unlimited emails & SMS credit.
• Free migration and onboarding assistance.

Omnisend Is Best For

Whether you’re just starting out or scaling globally, Omnisend adapts to your needs:

Small & Growing Businesses

Leverage pre-built workflows and templates to get campaigns live in minutes, without hiring an agency.

High-Volume Ecommerce Stores

Combine unlimited email sends with robust SMS capabilities to maximize ROI on every sale.

Marketing Teams Seeking Automation

Simplify complex customer journeys by orchestrating email, SMS, and web push from a single interface.

Subscription & DTC Brands

Use real-time segmentation to re-engage lapsed subscribers and drive predictable revenue streams.

Benefits of Using Omnisend

Here’s what you gain when you choose Omnisend for your sms marketing efforts:

• Higher Engagement: SMS open rates exceed email by a wide margin, ensuring your promotions get seen.
• Time Savings: Pre-built automations do the heavy lifting—sleep better while money keeps flowing.
• Personalized Experiences: Unlimited segments ensure every message feels tailor-made.
• Seamless Integrations: One-click connects to Shopify, BigCommerce, WooCommerce, and 160+ other tools.
• Actionable Insights: Sales and performance reports to continuously refine your strategy.

Customer Support

Omnisend’s support team is available around the clock via live chat and email, ensuring you never face a technical hurdle alone. Whether you need help designing an A/B test or troubleshooting SMS delivery, expert assistance is always just a click away.

For Pro and Custom plan users, a dedicated success manager provides hands-on guidance to maximize your ROI. From onboarding to advanced strategy sessions, you’ll have a partner invested in your growth.

External Reviews and Ratings

Trusted by tech experts and ecommerce leaders, Omnisend consistently earns top marks for ease of use and campaign performance. Users praise the intuitive interface, reliable deliverability, and powerful automation features.

A few constructive critiques highlight the initial learning curve for advanced segmentation and the separate SMS credit model. Omnisend addresses these concerns with robust onboarding materials and a transparent credit system that lets you track usage in real time.

Educational Resources and Community

Omnisend offers a wealth of educational content to help you master sms marketing:

• Official blog with case studies, best practices, and trend analyses.
• Video tutorials and webinars covering everything from campaign setup to advanced optimization.
• Active community forums where merchants share tips, templates, and success stories.

Conclusion

By now, you’ve seen how a well-executed sms marketing strategy can transform your customer engagement and revenue growth. Omnisend’s unified email and SMS platform, pre-built automations, and real-time segmentation make launching high-impact campaigns both simple and scalable. Ready to put these insights into action? Midway through this guide I invited you to explore the platform—now it’s time to take the next step.

Get Started with Omnisend for Free Today and discover why merchants worldwide consider Omnisend their go-to for email and SMS marketing.