Searching for the ultimate guide to call tracking software? You just landed on the right page. I’ve tested countless solutions, and one platform consistently rises above the rest: WhatConverts. With top PPC and SEO pros trusting it to reveal real marketing ROI, I’m excited to share why this tool is a game-changer for your campaigns.

You know how frustrating it is to wonder which ads, keywords, or channels truly drive high-value leads. I’ve been there. That’s why WhatConverts—backed by years of industry acclaim and used by thousands of agencies—has become my go-to recommendation. Right now, you can Try WhatConverts Free for 14 days Today and see exactly which touchpoints deliver the best results.

What is WhatConverts?

WhatConverts is an all-in-one lead tracking and reporting platform that automatically shows marketers and business owners how well their campaigns perform. By capturing calls, forms, chats, and eCommerce conversions, it centralizes every lead source in one intuitive dashboard, helping you prove and grow marketing ROI.

WhatConverts Overview

Founded with a mission to eliminate guesswork in marketing attribution, WhatConverts began as a simple call-tracking tool. Since then, it has evolved into a robust solution for agencies and businesses alike. With a commitment to innovation and user-centric design, the platform now powers lead tracking for clients ranging from small startups to global enterprises.

Over the years, WhatConverts has rolled out dynamic number insertion, multi-click attribution, and advanced reporting features, all while maintaining the ease-of-use that first made it popular. Its growth milestones include strategic partnerships with Google Analytics, Bing Ads, and compliance certifications like HIPAA, reinforcing its reputation as a secure, enterprise-ready solution.

Pros and Cons

Pros:

• Comprehensive tracking across calls, forms, chats, and eCommerce leads

• Dynamic number insertion for accurate source attribution

• Real-time reporting with customizable dashboards

• Integration with Google Ads, Bing, Analytics, and CRM systems

• Multi-click marketing attribution that maps the entire customer journey

• User-friendly interface ideal for agencies and in-house teams

Cons:

• Advanced features may require a learning curve for beginners

• Higher-tier plans can be costly for very small businesses

Features

Below are the key capabilities that make WhatConverts a top choice for marketers.

Call Tracking and Recording

Instantly track phone calls and text messages with unique tracking numbers.

• Automatic call recording for quality assurance
• Caller details, duration, and source campaign data

Form and Chat Tracking

Capture every web form submission and chat interaction as a lead.

• Embed tracking scripts with a single line of code
• Integrate with major chat platforms for seamless data flow

Dynamic Number Insertion (DNI)

Show different phone numbers based on visitor source to measure ad performance accurately.

• Supports Google Ads, Bing Ads, and organic search
• Prevents data overlap across campaigns

Multi-Click Marketing Attribution

Understand the complete path a lead takes before converting.

• Track first-click, last-click, and multi-touch points
• Assign value to each touch for ROI analysis

Custom Reports and Dashboards

Create tailored reports to highlight key metrics for clients or stakeholders.

• Drag-and-drop report builder
• Scheduled email delivery of weekly or monthly performance summaries

WhatConverts Pricing

Whether you’re a solo entrepreneur or a full-service agency, WhatConverts has a plan that fits.

Call Tracking Plan

Price: $30/mo – Ideal for businesses focused on phone call analytics.

• Track calls and text messages
• Instant call tracking numbers
• Dynamic number insertion
• API access and call recording

Plus Plan

Price: $60/mo – Best for growing businesses needing forms and chat integration.

• All Call Tracking features
• Form and chat tracking
• Campaign & keyword reporting
• Google & Bing integration

Pro Plan

Price: $100/mo – Designed for performance marketers requiring advanced workflows.

• All Plus features
• Call flows and report builder
• Scheduled reports
• HIPAA compliance

Elite Plan

Price: $160/mo – Perfect for enterprises seeking full attribution visibility.

• All Pro features
• Customer journey mapping
• Multi-click attribution
• Lead intelligence and pages visited

WhatConverts Is Best For

No matter your role, WhatConverts adapts to your needs.

Small Business Owners

Gain clear insights into which ads generate calls and form leads without complex setups.

Marketing Agencies

Manage unlimited client accounts, deliver white-label reports, and prove ROI with detailed attribution.

E-commerce Managers

Consolidate call, form, chat, and purchase data in one dashboard for unified performance tracking.

Performance Marketers

Leverage multi-click attribution and granular keyword reporting to optimize every dollar spent.

Benefits of Using WhatConverts

• Accurate Attribution: Eliminate guesswork and allocate budget to top-performing channels.
• Centralized Lead Data: View calls, forms, and chats alongside eCommerce conversions.
• Data-Driven Decisions: Use real-time reports to adjust campaigns on the fly.
• Improved Client Reporting: Create custom dashboards that showcase marketing value.
• Higher Conversion Rates: Identify gaps in your funnel and refine messaging.

Customer Support

WhatConverts offers responsive, knowledgeable support via email, live chat, and phone. Their team is dedicated to onboarding new users quickly and answering technical questions in real time.

Whether you need help setting up dynamic number insertion or building a custom report, you’ll find expert guidance through detailed documentation, video tutorials, and one-on-one consultations.

External Reviews and Ratings

Users praise WhatConverts for its intuitive interface and reliable call-tracking accuracy. Marketers often highlight the seamless integration with Google Ads and Analytics as a standout feature. One agency noted a 30% lift in ROI clarity after switching to WhatConverts.

On the flip side, some beginners find initial configuration challenging and recommend spending time with the onboarding materials. WhatConverts continually addresses feedback by expanding tutorials and enhancing usability based on user suggestions.

Educational Resources and Community

Stay up to date with the WhatConverts blog, offering deep dives into attribution models, campaign optimization, and industry trends. Regular webinars and live demos help you master advanced features. Additionally, an active user forum connects you with other marketers to swap tips and best practices.

Conclusion

If you’re serious about maximizing marketing ROI with robust call tracking software, WhatConverts delivers unmatched visibility and insights. Start capturing every lead type—calls, forms, chats, and eCommerce transactions—and turn data into action. Try WhatConverts Free for 14 days Today to see how it can transform your attribution strategy.

Don’t wait to uncover the full value of your campaigns. Try WhatConverts Free for 14 days Today and take control of your marketing performance now.