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What Is Apollo?

Apollo is a comprehensive AI sales intelligence and engagement platform designed for B2B teams that want to find, engage, and close deals faster. Its core purpose is to streamline every stage of your go-to-market cycle—from prospect discovery and data enrichment to outreach sequences and deal management. Whether you’re a startup dipping your toes into structured sales or an enterprise scaling globally, Apollo equips you with accurate data, smart automation, and AI-powered insights to hit quota predictably.

Features

Apollo brims with purpose-built features that tackle each pain point in modern sales. Below, I break down the standout modules and show you how they translate into real‐world gains.

Pipeline Builder

Your pipeline is the lifeblood of revenue, and Apollo’s Pipeline Builder turbocharges your top-of-funnel:

• Smarter AI recommendations: Instantly surface high-intent prospects based on buyer intent signals.
• Advanced filters: Pinpoint companies by size, industry, funding stage, technographics, and more.
• Easy automation: Auto‐enrich and sync contacts to your CRM, saving hours of manual work.

Call Assistant

Never miss an insight on critical sales calls. Apollo’s Call Assistant empowers reps to:

• Record and transcribe calls in real time.
• Access AI-driven talking points and objection responses on the fly.
• Schedule follow-up meetings instantly with built-in calendar integration.

Data Enrichment

Stale data kills deals. With Apollo’s Data Enrichment, your CRM always stays up-to-date:

• 30+ fields per prospect: Titles, emails, phone numbers, social profiles, funding history, technographics, and more.
• One-click bulk cleanup: Fix duplicates and missing information across any CSV or CRM export.
• API access: Seamlessly enrich custom systems or proprietary databases programmatically.

Go-To-Market Platform

Apollo doubles as a command center for your entire sales cycle:

• Unified database: All prospect and engagement data in one central hub.
• Deal management: Track pipelines, stages, and revenue forecasts in real time.
• Seamless integrations: Connect with Salesforce, HubSpot, Outreach, Gmail, and popular marketing automation tools.

AI-Powered Meetings & Outreach

From first touch to close, Apollo supercharges outreach:

• Personalized sequences across email, phone, and LinkedIn.
• Meeting scheduler with automatic follow-ups and confirmation reminders.
• Pre-meeting AI insights: Surface talking points, company news, and mutual connections.

Unified Customer Data

Break down departmental silos with rich, synchronized customer profiles:

• Two-way sync: Keep your CRM mirror-fresh with every Apollo update.
• Custom dashboards: Visualize pipeline health, sequence performance, and team activity.
• Role-based permissions and SSO: Scale securely as your team grows.

Pricing

Regardless of your budget or team size, Apollo offers tiered plans built to deliver ROI at every level. Here’s a detailed look:

Free Plan

Price: $0/month
Best for: Exploring Apollo’s core capabilities without risk.

• 100 credits per user/month
• 2 Sequences
• Prospecting, Gmail & Salesforce Extensions
• Basic Filters

Basic Plan

Price: $59/user/month (billed monthly)
Best for: Teams focused on prospecting, outreach, and simple deal tracking.

• 2,500 credits per user/month
• 2 Sequences
• Advanced Filters
• CRM Integrations & Schedule Meetings
• 6 Intent Topics & Filters, Data & CRM Enrichment

Professional Plan (Most Popular)

Price: $99/user/month (billed monthly)
Best for: Sales teams seeking full AI-driven automation and advanced reporting.

• 4,000 credits per user/month
• Unlimited Sequences & Round Robin Meetings
• US Dialer, 5 Mailboxes per User
• Automated Workflows & AI Research Intelligence
• Call Recordings & AI Insights (4,000 mins)
• Pre-built Advanced Reports & Dashboards

Organization Plan

Price: $149/user/month (annual only, min. 3 users)
Best for: Large go-to-market teams requiring enterprise-grade security and customization.

• 6,000 credits per user/month
• International Dialer, 15 Mailboxes per User
• 12 Intent Topics & Filters, Customizable Reports
• Advanced Security Configurations & Single Sign-On (SSO)
• Call Recordings & AI Insights (8,000 mins)

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Benefits to the User (Value for Money)

Apollo packs in features that deliver concrete ROI. Here are the standout advantages:

• Accelerated Prospecting: AI-powered filters and intent data cut research time in half, so reps focus only on high-chance leads.
• Consistent Data Accuracy: Automated enrichment ensures your CRM never grows stale, reducing wasted outreach costs and boosting response rates.
• Unified Workflows: Manage calls, emails, meetings, and deals in one platform—no more switching tabs or siloed insights.
• Scalable Automation: From two sequences in the free plan to unlimited workflows in Pro, your team can automate repeating tasks and concentrate on closing deals.
• Actionable AI Insights: Automated call transcriptions, pre-meeting research, and next-step suggestions help reps enter every interaction confident and prepared.
• Enterprise Security: For larger organizations, SSO, role-based access, and advanced compliance features protect sensitive customer data as you scale.
• In-Depth Analytics: Custom dashboards and advanced reports give managers a real-time view of pipeline health, sequence performance, and rep activity.

Customer Support

Apollo’s customer support is both responsive and knowledgeable. Their email and chat channels are staffed by product experts who typically respond within hours, not days. Whether you need help setting up integrations, troubleshooting workflows, or customizing your data fields, a real person is ready to guide you at every step.

For critical issues, Apollo also offers phone support on higher-tier plans, ensuring urgent queries get immediate attention. Meanwhile, their robust knowledge base and in-app tooltips equip users to self-serve common questions, reducing downtime and keeping your sales engine humming.

External Reviews and Ratings

Apollo consistently earns high marks on G2, Capterra, and TrustRadius:

• G2: 4.5/5 stars – Users praise the depth of contact data and ease of sequence automation.
• Capterra: 4.6/5 stars – Reviewers highlight the intuitive UI and powerful AI insights.
• TrustRadius: 8.8/10 – High marks for reporting capabilities and customer service responsiveness.

On the flip side, some customers mention a learning curve when configuring advanced workflows and occasional data duplicates from third-party providers. Apollo addresses these concerns by rolling out regular UI enhancements, offering onboarding webinars, and expanding data-cleaning tools to maintain quality.

Educational Resources and Community

Apollo invests heavily in user education. Their official blog publishes weekly articles on best practices for prospecting, scripting calls, and leveraging intent data. Video tutorials walk you through platform features step-by-step, from building your first sequence to generating custom analytics reports.

Additionally, Apollo hosts a vibrant online community and private Slack workspace where customers share templates, hacks, and real-life success stories. Quarterly user group meetups and virtual workshops connect teams across industries, fostering collaboration and peer learning.

Conclusion

To wrap up, Apollo stands out as an all-in-one AI sales platform that centralizes prospecting, enrichment, engagement, and analytics in a single interface. With robust plans starting at $0 to enterprise solutions packed with advanced security and AI insights, there’s an option for every sales organization. Remember, this exclusive Get 20% OFF on Apollo annual plans Today deal won’t last forever—secure it now at Apollo and take your sales process from manual grind to automated powerhouse.

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