Searching for the ultimate guide to lead tracking software? You’ve just landed on the right page to discover everything you need to know about capturing, organizing, and analyzing leads from every campaign. In this comprehensive resource, I’ll walk you through how WhatConverts simplifies tracking calls, forms, chats, and eCommerce conversions—so you can prove and grow your marketing ROI. Try WhatConverts Free for 14 days Today.

You know that understanding which channels generate real, revenue-driving leads is critical to maximizing budgets and optimizing strategies. With years in market and trusted by top PPC and SEO professionals, WhatConverts has earned its reputation by delivering accurate attribution data and easy-to-use dashboards. Ready to see your marketing investments pay off? Let’s dive in.

## What is WhatConverts?

WhatConverts is an all-in-one lead tracking software designed for marketing agencies and business owners who need clear, actionable insight into which campaigns drive real leads. By automatically capturing calls, form submissions, chat conversations, and even eCommerce transactions, it gives you a complete picture of your marketing performance. No more guessing which keyword or ad drove that high-value inquiry—WhatConverts ties each lead back to the exact source, campaign, and keyword.

## WhatConverts Overview

Founded with a mission to end marketing guesswork, WhatConverts began as a call-tracking solution before evolving into a comprehensive lead tracking and reporting platform. Over the years, the team has added form and chat tracking, multi-channel attribution, and fully customizable reports. Today, agencies and in-house marketers rely on WhatConverts to centralize lead data from Google Ads, Facebook, organic search, and beyond.

From its humble startup roots to serving thousands of customers worldwide, WhatConverts has consistently focused on innovation. Milestones include the launch of real-time dashboards, advanced filtering to qualify leads, and integrations with popular CRM and analytics tools. The result is a platform that scales from small businesses to enterprise-level marketing teams without sacrificing usability.

## Pros and Cons

Pros:

Accurate Multi-Channel Attribution: Tie calls, forms, and chats back to specific campaigns, ads, and keywords for full visibility.

Unified Lead Inbox: All your leads in one place—search, filter, value, and export with ease.

Real-Time Reporting: See live lead activity and make data-driven adjustments on the fly.

Customizable Reports: Build marketing reports that highlight what matters most for clients or internal stakeholders.

Easy Integrations: Connect with Google Analytics, Salesforce, HubSpot, Zapier, and more.

Scalable for Agencies: User permissions, white-label options, and bulk client onboarding.

Cons:

Steeper learning curve for advanced attribution setups if you’re new to call tracking software.

Price may be higher than basic form-only trackers for very small businesses.

## Features

WhatConverts packs a robust set of features that address every aspect of lead tracking and reporting. Below are the core capabilities you’ll leverage:

### Call Tracking

Automatically assign unique phone numbers to each campaign or keyword. When a prospect calls, WhatConverts captures:

• Caller ID, date, and time
• Source campaign and keyword
• Call recording and duration

### Form Tracking

Track every form submission on your website, even if it bypasses thank-you pages. Benefits include:

• Auto-capture source data for each form lead
• Integration with lead magnets, quizzes, and multi-step forms
• Custom form field mapping

### Chat Tracking

Integrate with chat platforms to record every conversation. Key points:

• Message transcripts linked to source
• Qualify chat leads and assign values
• Follow-up reminders for missed chats

### eCommerce Tracking

Capture online sales data and tie revenue back to marketing channels. Highlights:

• Order values, products purchased, and transaction IDs
• Cart abandonment tracking
• Revenue reporting by campaign

### Advanced Reporting

Use custom dashboards and automated reports to uncover insights:

• Segment leads by value, location, or campaign
• Scheduled PDF or CSV exports
• White-label capabilities for client presentations

## WhatConverts Pricing

Whether you’re a solo marketer or a full-service agency, there’s a plan to fit your needs.

### Starter Plan

Price: $49/month

• Ideal for small businesses testing call and form tracking
• Up to 500 tracked leads per month
• Email support

### Professional Plan

Price: $129/month

• Ideal for growing agencies
• Up to 2,000 tracked leads per month
• Real-time notifications and custom reporting

### Agency Plan

Price: Custom pricing

• Unlimited lead tracking
• White-label dashboard and client zones
• Priority phone support

## WhatConverts Is Best For

Whether you manage ads for clients or run marketing internally, WhatConverts adapts to your workflow.

Agencies

Use client zones, white-label reporting, and multi-user roles to streamline large portfolios.

Local Businesses

Track calls from Google Ads and qualify leads to focus on high-value customer inquiries.

eCommerce Brands

Connect order data to marketing spend, optimize campaigns based on revenue, and reduce cart abandonment.

In-House Marketers

Prove ROI to stakeholders by consolidating all channels into one dashboard and automating attribution.

## Benefits of Using WhatConverts

• Actionable Insights: See exactly which keywords and channels generate high-quality leads.
• Improved ROI: Allocate budget to top-performing campaigns instead of guessing.
• Centralized Data: No more siloed call logs or form submissions—everything is in one platform.
• Enhanced Lead Qualification: Value leads based on revenue potential and follow up promptly.
• Custom Reporting: Build reports that answer your specific business questions without manual exports.

## Customer Support

WhatConverts offers responsive customer support via email, chat, and phone. The support team is known for quick turnaround times and deep technical knowledge, helping you resolve tracking issues and set up complex attribution models.

Whether you’re just getting started or need advanced guidance on white-labeling and custom integrations, the WhatConverts team will work with you to ensure success and address any questions along the way.

## External Reviews and Ratings

Most users praise WhatConverts for its intuitive interface and comprehensive attribution capabilities. Agencies often highlight the white-label options and client management features as game-changers. Many reviews note that accurate call recording and lead value assignment simplify ROI reporting.

On the flip side, a few users mention a learning curve when configuring advanced call routing or setting up multi-touch attribution. However, these concerns are typically addressed by the support team’s step-by-step guidance and detailed help articles.

## Educational Resources and Community

WhatConverts maintains an active blog, webinar series, and knowledge base filled with tutorials on best practices for call tracking, form optimization, and attribution modeling. Monthly webinars cover topics like “Maximizing PPC ROI” and “Advanced Lead Qualification.”

The community forum connects marketers to exchange tips on attribution strategies and integration workflows. For developers, the API documentation is extensive, enabling custom dashboards and third-party tool integrations.

## Conclusion

In today’s competitive landscape, reliable lead tracking software is essential for proving and improving marketing ROI. WhatConverts delivers end-to-end visibility—from calls and forms to chats and eCommerce—so you can stop guessing and start optimizing. Ready to transform your lead data into revenue-driving insights? Midway through this guide, you saw how seamlessly WhatConverts integrates with existing tools. Now it’s time to take the next step. Try WhatConverts Free for 14 days Today and experience full-funnel lead attribution for yourself.