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What Is Frase?

Frase is an all-in-one SEO content optimization and AI writing platform designed to streamline every step of your content creation process. Whether you’re a solo freelancer, a small agency, or an enterprise marketing team, Frase helps you research, write, and optimize high-ranking content in minutes instead of hours.

At its core, Frase automates keyword research, competitive analysis, and content briefing. It then leverages AI to generate outlines, drafts, and full-length, optimized articles that adhere to the latest SEO best practices. The result? Faster turnaround, better search rankings, and more time to focus on strategy.

Features

Frase packs a powerful suite of tools that tackle every stage of content creation. From gathering actionable SEO insights to drafting complete articles, here’s a closer look at each capability.

1. Instant SEO Insights

Skip manual SERP scraping. Frase’s research engine analyzes top-ranking pages within seconds, surfacing the exact topics, headers, questions, and statistics your content needs to outrank competitors.

• Automated keyword and question extraction directly from Google’s SERP.
• Visualize key metrics like word count, domain authority, and header usage.
• Compare multiple competitor pages side by side for deeper context.

2. Data-Backed Content Briefs

Create comprehensive, AI-generated briefs in under a minute. Frase pulls data from top-performing pages to recommend headings, subheadings, keywords, and even tone settings tailored to your brand.

• Select headings from competitors’ content and drag-and-drop to build outlines.
• Save time with auto-generated keyword suggestions and volume metrics.
• Customize briefs with brand voice guidelines and reference documents.

3. AI Writing and Draft Generation

Transform your outline into a polished draft instantly. Frase’s AI writer crafts introductions, body paragraphs, and conclusions optimized for readability and SEO.

• Adjust tone, length, and structure to match your brand’s style.
• Generate conversion-focused copywriting formulas for CTAs and ad copy.
• Produce rich FAQ sections and question answers tailored to user intent.

4. Real-Time Content Optimization

Already have a draft? Frase analyzes it against top-ranking pages and highlights missing keywords, topic gaps, and structural improvements to close the ranking gap.

• Identify underused or missing keywords with topic modeling.
• See a side-by-side topic frequency comparison with competitors.
• Optimize headings, internal links, and metadata right in the editor.

5. Scalable Workflows & Integrations

From one-off articles to large-scale content operations, Frase offers templates, project folders, and team collaboration features to keep everyone aligned.

• Reusable SOP templates and custom AI prompts.
• Integrations with Google Docs and WordPress for seamless publishing.
• Folder organization by topic clusters, clients, or campaigns.
• Assign documents to writers, track progress, and manage approvals.

Pricing

Frase offers flexible plans to match the needs of freelancers, agencies, and enterprises alike. Choose the tier that fits your content volume and team size, and remember—locking in an annual commitment gets you 20% OFF Frase Annual Plans Today!

Curious about full details? Check out Frase for the latest pricing and add-on options.

• Starter – $45/month
  Ideal for freelancers and small businesses.
  • 1 user, 15 content projects/month
  • Instant rank-ready AI docs from $2 each
  • Unlimited AI words and free tools
  • SEO analytics for 1 domain; content opportunities for 50 pages
• Professional – $115/month
  Perfect for agencies and in-house teams scaling content.
  • 3 users (add up to 9 at $25/user)
  • 75 content projects/month
  • Priority support, API access, Frase Answers add-on
  • Unlimited domains for SEO analytics; 200-page opportunities
• Enterprise – Custom Pricing
  Built for complex, high-volume workflows.
  • Custom user seats and volume discounts
  • Dedicated onboarding, account manager, advanced security
  • Unlimited domains, multi-account integrations, real-time alerts

Benefits to the User (Value for Money)

Every dollar you invest in Frase stretches further thanks to its all-in-one nature and AI acceleration. Here’s why it’s a smart buy:

• Speed Up Content Production: AI-generated outlines and drafts slash research and writing time, so you publish more posts each month.
• Improve Search Rankings: Data-driven briefs and real-time optimization close the gap between your content and top SERP results.
• Scale Without Hiring: Automate repetitive tasks and collaborate with contractors directly in the platform—no extra headcount needed.
• Consistent Quality: Save brand voices and custom terms to ensure all content adheres to your tone and terminology guidelines.
• Cost Savings on Annual Plans: Lock in 20% OFF Frase Annual Plans Today and reduce your per-article and per-user costs significantly.
• Centralized Workflow: One dashboard for research, writing, optimization, and collaboration—eliminate tool sprawl and account management headaches.
• Actionable Insights: Competitive metrics, topic modeling, and content gaps identify the exact improvements needed to outrank rivals.

Customer Support

Frase’s support team is known for rapid, helpful responses. Whether you have a question about feature setup or need best-practice advice on SEO strategies, their in-house experts are just an email or live chat away. During business hours, average reply times are under an hour, so you never feel stuck.

Need hands-on guidance? Professional and Enterprise plans include priority support, phone consultations, and a dedicated account manager. For all users, Frase also maintains a comprehensive help center filled with articles, tutorials, and troubleshooting guides to keep your team moving swiftly.

External Reviews and Ratings

On G2, Frase holds a solid 4.5 out of 5 stars, with users praising its intuitive interface and the dramatic time savings on content research. Capterra reviewers note that the AI drafts, while not perfect, accelerate initial writing leaps, especially for SEO novices.

Some users mention a learning curve when first navigating the brief builder and AI settings—Frase is actively addressing this with updated walkthroughs and in-app tooltips. A handful of advanced SEOs wished for deeper integrations with keyword-planning suites; roadmaps indicate upcoming partnerships to fill that gap.

Educational Resources and Community

Frase isn’t just a tool; it’s a knowledge hub. The official blog publishes weekly articles on content strategy, SEO trends, and AI best practices. Meanwhile, their YouTube channel offers step-by-step tutorials, feature demos, and user case studies to help you get up and running quickly.

Active user communities thrive on platforms like Slack and Reddit, where marketers share custom prompts, brief templates, and optimization tips. Whether you’re troubleshooting a workflow issue or seeking new AI prompt ideas, the Frase user network is an invaluable resource.

Conclusion

To recap, Frase delivers a seamless, data-driven approach to content creation—automating research, briefing, drafting, and optimization in one unified workspace. You gain speed, consistency, and the competitive edge you need to dominate search results.

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