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What Is Omnisend?

Omnisend is an all-in-one ecommerce email marketing and SMS platform designed to automate, personalize, and scale your customer engagement. Built for online retailers and digitally savvy businesses, it simplifies sending targeted newsletters, setting up automated workflows, and recovering abandoned carts — all from a single dashboard.

Whether you’re a small boutique or a fast-growing store, Omnisend covers key use cases like:

• Sending promotional emails and seasonal campaigns
• Automating welcome series, cart recovery, and post-purchase communications
• Segmenting customers based on behavior and purchase history
• Integrating seamlessly with popular ecommerce platforms
• Adding SMS and web push notifications for multichannel reach

Features

Omnisend’s suite of tools balances power and simplicity. Below, I dive into the core features that make it so reliable and largely “boring” in the best way possible — because you’ll spend less time troubleshooting and more time selling.

Integrated Email & SMS Campaigns

Reach shoppers wherever they are. Omnisend combines email and SMS into a unified campaign builder, so you craft messages once and deliver them on both channels.

• Send parallel email and SMS blasts or choose one channel by audience preference
• Automate follow-up SMS when emails go unopened
• Maintain branding consistency with fully customizable templates

100% Customizable Templates

No more cookie-cutter designs. Omnisend offers over 250 pre-built email templates and popups, all editable in a drag-and-drop editor.

• Adjust colors, fonts, and layouts with no coding skills
• Save your own master templates for repeat use
• Preview across devices to ensure a flawless look everywhere

Pre-Built Automations

Automations do the heavy lifting so you can sleep easy. From welcome sequences to abandoned cart recovery, it’s all set up in minutes.

• Welcome series to onboard new subscribers
• Cart abandonment workflows that recover lost sales
• Post-purchase follow-ups to encourage reviews and repeat buying

Real-Time Audience Segmentation

Target the right people at the right time with unlimited segments that update automatically.

• Group subscribers by behavior, shopping activity, and engagement
• Create VIP segments for your top spenders
• Personalize content blocks based on segment attributes

Ecommerce Platform Integrations

Omnisend hooks into over 160 ecommerce tools with a single click. No complex setup needed.

• Sync data bi-directionally with Shopify, WooCommerce, BigCommerce, and more
• Transfer order history, product catalogs, and customer profiles automatically
• Trigger campaigns based on real-time store events

Advanced Reporting & A/B Testing

Measure what matters with in-depth analytics and experimentation tools.

• Track email opens, clicks, and revenue attribution
• Split tests subject lines, content blocks, and send times
• Clean lists automatically to boost deliverability

Pricing

Omnisend offers flexible pricing tiers to match different business sizes and requirements. You can easily compare plans and pick the one that fits your growth stage. For full details, visit the Omnisend pricing page.

• Standard – $11.20/mo (paid quarterly)
  Best for growing and medium-sized businesses focused on email marketing.
  Includes:
  • 500 contacts & 6,000 emails per month
  • Unlimited web push notifications
  • $1 in free SMS credits
  • 24/7 priority support
• Pro – $41.30/mo (paid quarterly)
  Ideal for high-volume senders needing robust SMS capabilities.
  Includes:
  • 2,500 contacts & unlimited emails
  • Global SMS & unlimited web push
  • Advanced reporting and product recommendations
  • $41.30 SMS credit bonus
• Custom Pricing
  Tailored for large enterprises with extensive volume needs.
  Includes:
  • Unlimited contacts & emails
  • Free migration and onboarding
  • Dedicated success manager
  • Global SMS & priority support

Benefits to the User (Value for Money)

Investing in Omnisend pays off through:

• Higher Conversion Rates: Automated cart recovery alone can recover up to 15% of abandoned sales, boosting your bottom line without extra ad spend.
• Time Savings: Pre-built workflows mean you spend minutes on setup, not hours; freeing you to focus on product development.
• Unified Customer View: Integrations and real-time segments give you a 360° view of each shopper, enabling more relevant offers.
• Scalable Campaigns: As your list grows, Omnisend scales with you—no sudden price jumps or feature limitations.
• Multichannel Engagement: Email, SMS, and web push in one place increases touchpoints without juggling multiple vendors.

Customer Support

Omnisend’s customer support operates around the clock with live chat and email channels. Whether you have a setup question, a deliverability concern, or need best-practice advice, the team responds promptly—often within minutes. I’ve personally tested their live chat at odd hours and received clear, actionable guidance every time.

For larger accounts, there’s also a dedicated success manager to guide strategy, plus optional phone support for critical escalations. Between the extensive online documentation and real-time help, you’ll never feel stranded when implementing new campaigns.

External Reviews and Ratings

On G2, Omnisend holds an impressive 4.5/5 stars based on over 500 reviews. Users rave about its intuitive interface, seamless ecommerce integrations, and the impact of automated workflows on revenue. Capterra echoes these sentiments, highlighting the platform’s reliability and scope of features.

Some common criticisms include a learning curve for advanced segmentation and occasional SMS rate variations in certain regions. Omnisend has tackled these issues by rolling out updated tutorials and expanding its carrier partnerships for more consistent global SMS pricing. The commitment to improvement shines through in regular product updates and user feedback loops.

Educational Resources and Community

Omnisend backs up its platform with a wealth of learning materials. Their official blog covers everything from deliverability best practices to holiday campaign ideas. Video tutorials walk you step-by-step through building automations, and comprehensive knowledge base articles address every feature in detail.

Beyond official channels, an active user community thrives on Facebook and Reddit groups, where ecommerce marketers share templates, tips, and success stories. Regular webinars and live Q&A sessions bring expert insights directly to participants, fostering a collaborative environment for growth.

Conclusion

All things considered, Omnisend delivers a complete email and SMS marketing solution that scales as you grow, backed by 24/7 support and a generous library of resources. The combination of intuitive automations, real-time segmentation, and robust analytics ensures you get the most from every campaign. Right now, you can secure **Get 30% OFF with Omnisend’s Quartely Plans** on Omnisend, making this the perfect moment to upgrade your marketing stack.

Ready to unlock smarter engagement and bigger sales? Get started with Omnisend for free today and lock in that 30% discount before it’s gone!