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In an era where every click and call counts, distinguishing which marketing efforts drive the most value is essential. If you’re struggling to track your Google Ads performance or prove ROI to stakeholders, WhatConverts simplifies the process by automatically capturing and attributing every lead source so you can focus on growth, not on manual data entry.

What is WhatConverts?

WhatConverts is a comprehensive lead tracking and reporting solution designed to give marketers and business owners complete visibility into their google lead generation efforts. By aggregating data from calls, forms, chats, and eCommerce, it provides a single source of truth for analyzing marketing performance and optimizing budgets.

Instead of juggling multiple tools or spreadsheets, you get an intuitive interface that shows which keywords, campaigns, and channels deliver the best leads. Whether you manage local PPC campaigns or large-scale SEO projects, WhatConverts adapts to your needs and scales as your business grows.

WhatConverts Overview

Launched in 2012, WhatConverts began as a simple call-tracking tool for small agencies. The founders recognized a gap: while digital ad platforms reported clicks and impressions, they rarely revealed whether those clicks converted into actual customer interactions. Over time, the platform expanded to include form and chat tracking, turning it into a full-fledged lead intelligence suite.

As the marketing world evolved, so did WhatConverts. Today, it integrates seamlessly with Google Analytics, Google Ads, Bing Ads, and popular CRM platforms, ensuring your data flows smoothly into existing workflows. From its humble beginnings to becoming an industry standard, WhatConverts continues to innovate with new features like multi-click attribution and customer journey mapping.

Pros and Cons

Pro: Unified tracking for phone calls, web forms, chats, and eCommerce, eliminating the need for multiple tools.

Pro: Dynamic Number Insertion automatically swaps tracking numbers based on source, so you always know which channel is delivering leads.

Pro: Detailed campaign and keyword reporting helps you refine bids, budgets, and ad copy to maximize ROI.

Pro: HIPAA compliance makes it a viable choice for healthcare providers and other regulated industries.

Pro: Custom report builder and scheduled reports keep your team and clients up to date without manual work.

Pro: API access allows for advanced integrations with CRMs, dashboards, and data warehouses for automation.

Pro: Multi-click attribution and customer journey features provide insights into the entire conversion path, not just the last click.

Con: Steeper learning curve for advanced features like report builder and multi-click attribution.

Con: Pricing tiers may be challenging for very small businesses with tight budgets.

Features

WhatConverts delivers an extensive feature set to cover every aspect of lead acquisition and reporting:

Call Tracking

Never miss a call or text message generated by your marketing campaigns. WhatConverts provides:

• Instant call tracking numbers in local, toll-free, and vanity formats.
• Automatic Dynamic Number Insertion for seamless attribution.
• Call recording, transcription, and lead scoring for quality assessment.
• Detailed reports showing call duration, location, and caller data.

Form Tracking

Capture and analyze every web form submission to understand which campaigns and keywords drive conversions:

• Track forms across multiple domains and landing pages with minimal setup.
• Field-level tracking that attributes value to specific form fields and answers.
• Export leads directly to CRMs like Salesforce, HubSpot, and Zoho.
• Search and filter leads within the platform for quick qualification.

Chat Tracking

With live chat becoming a critical lead source, WhatConverts ensures you don’t lose track of valuable conversations:

• Integrations with popular chat providers such as Drift, Intercom, and LiveChat.
• Transcript storage for every chat session, tied to campaign and keyword data.
• Assign values to chat leads and integrate with your reporting workflow.
• Real-time notifications when new chats convert, enabling rapid follow-up.

E-commerce Tracking

For ecommerce businesses, accurate revenue attribution is key to optimizing ad spend:

• Order-level tracking that ties transactions back to specific campaigns.
• Revenue and product-level reporting to identify top-selling items.
• Cross-channel attribution models to gauge influencer marketing, email campaigns, and social ads.
• Integration with platforms like Shopify, WooCommerce, and Magento.

WhatConverts Pricing

Flexible plans are designed to suit individual businesses and agency teams, each offering a 14-day free trial with usage credits:

Call Tracking Plan

Price: $30 per month (includes $30 usage credit). Ideal for small businesses focused on phone-based lead generation.

• Track calls and text messages.
• Instant call tracking numbers with dynamic insertion.
• Basic reporting and API access.

Plus Plan

Price: $60 per month (includes $30 usage credit). Perfect for businesses tracking calls, forms, and chats.

• All Call Tracking Plan features.
• Form and chat tracking for comprehensive lead capture.
• Google Ads, Bing Ads, and Google Analytics integrations.

Pro Plan

Price: $100 per month (includes $30 usage credit). Ideal for growth-oriented teams needing advanced reporting tools.

• All Plus Plan features.
• Call flows to manage call routing.
• Custom report builder and scheduled reporting.
• HIPAA compliance for regulated industries.

Elite Plan

Price: $160 per month (includes $30 usage credit). Best for large teams requiring deep attribution and lead intelligence capabilities.

• All Pro Plan features.
• Customer journey mapping and multi-click attribution.
• Pages visited analysis and lead intelligence scores.

WhatConverts Is Best For

Whether you’re a solo entrepreneur or part of a large marketing team, WhatConverts adapts to your unique needs:

Small Business Owners

Local businesses can benefit from straightforward call and form tracking to identify which Google Ads keywords and campaigns drive in-person visits and phone inquiries. The easy setup means no developer needed, so you can be up and running in minutes.

Marketing Agencies

Agencies managing multiple clients gain a centralized platform for all lead data. Use white-label reporting and scheduled emails to keep clients informed, and leverage the API to feed data into dashboards or CRM systems, showcasing the impact of every dollar spent.

Enterprise Teams

Large organizations with complex marketing ecosystems require robust attribution models. WhatConverts offers multi-click attribution, customer journey analysis, and compliance features, ensuring you can scale across multiple brands and regions with confidence.

Benefits of Using WhatConverts

• Boost google lead generation efficiency by identifying high-performing channels and keywords for calls, forms, and chats.
• Prove marketing ROI by assigning monetary values to every lead type and seeing real-time revenue impact.
• Save hours each week with automated lead capture, dynamic number insertion, and organized, searchable lead logs.
• Strengthen client relationships with transparent, customizable reports delivered on schedule.
• Optimize ad spend by comparing performance across Google Ads, Bing Ads, SEO, and social media in one dashboard.
• Ensure compliance in regulated industries like healthcare with built-in HIPAA-ready infrastructure.
• Gain deeper insights with customer journey mapping, revealing touchpoints that influence conversion paths.
• Scale effortlessly with agency-level plans that support unlimited accounts and white-label branding.
• Leverage API access for seamless integration into existing tech stacks and automated workflows.
• Enhance lead qualification by scoring calls, forms, and chats based on custom criteria.

Customer Support

WhatConverts provides reliable, multi-channel support to ensure you get the most from your subscription. During business hours, their live chat and phone teams respond in minutes, addressing technical questions and guiding you through integrations. After hours, email support maintains a swift turnaround, ensuring critical issues don’t impede your lead tracking.

Beyond one-on-one assistance, WhatConverts offers a comprehensive knowledge base filled with step-by-step tutorials, video walkthroughs, and best practice guides. Personalized onboarding sessions are available to help new users configure dynamic number insertion, set up campaign tracking, and build custom reports tailored to their needs.

External Reviews and Ratings

Industry reviewers and verified platform users consistently rate WhatConverts highly for its reliability, depth of data, and ease of use. On leading software review sites, it averages a score above 4.5 out of 5, with praise highlighting the accuracy of attribution and the impact on optimizing advertising budgets.

Most positive reviews focus on the clarity of call analytics and the ability to track form submissions without complex code. Several users have reported a 20-30% improvement in campaign ROI within weeks of implementation. A handful of reviews mention a learning curve for advanced features such as the report builder and API, but note that the support documentation and customer success team make onboarding smoother.

Some feedback suggests that smaller teams may find the higher-tier plans to be a significant investment, but the consensus is that the usage credits and trial period offer ample opportunity to evaluate value before committing.

Educational Resources and Community

WhatConverts maintains an active resource hub with blog posts, case studies, and tutorial videos that dive deep into google lead generation strategies. From beginner guides on call tracking setup to advanced tutorials on multi-touch attribution, the library is constantly updated to reflect the latest best practices in digital marketing.

In addition to official content, the WhatConverts user community forum serves as a space for marketers to share tips, ask questions, and discuss creative uses of the platform. Regular webinars cover topics like optimizing ad spend, improving lead quality, and integrating new analytics tools, fostering continuous learning and peer networking.

Conclusion

Effectively managing and measuring google lead generation requires precise attribution, streamlined processes, and actionable insights. WhatConverts delivers on all fronts by unifying calls, forms, chats, and eCommerce tracking into a single, intuitive platform. With comprehensive reporting, dynamic number insertion, and advanced attribution models, you can make informed decisions that reduce wasted ad spend and increase conversions.

Ready to take control of your lead data and prove the value of every campaign? Try WhatConverts Free for 14 days Today and discover how transparent reporting and intelligent insights can transform your marketing results.