Searching for the ultimate guide to whatsapp automation? You just landed on the right page, because Wati has been powering top brands for years, helping them engage millions of customers with ease on WhatsApp.

If you’ve struggled with scattered chats, missed follow-ups, or low open rates, you’re not alone. I’ve explored countless tools, and Wati’s proven track record, robust API, and intuitive shared inbox make it my go-to solution. Ready to transform your sales process and delight your customers? Dive in to see how Wati can automate every step, from lead capture to post-purchase support.

What is Wati?

Wati is a complete whatsapp automation platform built on the WhatsApp Business API. It streamlines marketing, sales, and support by combining broadcast campaigns, chatbots, and a shared team inbox. Whether you’re a small e-commerce brand or an enterprise with thousands of customers, Wati helps you connect, convert, and retain audiences on WhatsApp.

Wati Overview

Founded with a mission to simplify business messaging, Wati has rapidly grown into a leading WhatsApp BSP. Within just a few years, the team expanded globally, partnered with top e-commerce platforms, and helped businesses send billions of messages to enthusiastic customers.

Driven by a vision of omnichannel engagement, Wati continuously innovates—adding AI-powered automations, advanced analytics, and integrations with CRMs like HubSpot and Salesforce. Today, thousands of businesses trust Wati to automate workflows, segment audiences, and generate measurable ROI.

Pros and Cons

Pro: Fast setup with zero-fee WhatsApp Business API provisioning and blue tick verification.

Pro: Centralized inbox for WhatsApp, Facebook, Instagram, QR and more—no more app hopping.

Pro: Powerful broadcast tools with tagging, personalization, and scheduling for targeted outreach.

Pro: No-code chatbots to handle FAQs, lead qualification, and order updates around the clock.

Pro: Advanced AI automation for query resolution, information collection, and reminders.

Pro: Scalable messaging rates—from thousands to millions of API calls per month.

Con: Pricing tiers may feel steep for very small teams needing advanced AI features.

Con: Monthly automation triggers are limited per plan, requiring careful planning for high-volume campaigns.

Features

Wati’s feature set addresses every stage of the customer journey on WhatsApp. From broadcast campaigns to AI chatbots, here’s what makes Wati stand out:

Broadcast

• Segment contacts with tags and categories for laser-focused campaigns.
• Schedule broadcasts and send drip sequences to nurture leads over time.
• Leverage HSM templates for high deliverability and compliance.

Chatbots

• Create conversation flows with a drag-and-drop, no-code builder.
• Provide instant answers to common queries, reducing support tickets.
• Automatically qualify leads and collect customer data before a live handover.

Shared Team Inbox

• Assign chats, tag team members, and track response times in one dashboard.
• Integrate with Shopify, WooCommerce, and major CRMs to view order details inline.
• Automate post-sales updates—order confirmations, shipping notifications, and feedback requests.

AI Automation

• Use AI-driven replies to handle complex queries and escalate only when necessary.
• Personalize conversation starters based on user data and behavior.
• Boost efficiency with smart reminders for abandoned carts and follow-ups.

Ready to streamline every customer interaction? Try Wati Free for 7 days Today to explore powerful whatsapp automation workflows.

Wati Pricing

Wati offers flexible plans designed to grow with your business:

Growth

Price: $49/month | Users: 3 included

• Omnichannel inbox (WhatsApp, FB, IG, QR, etc.)
• 15,000 broadcasts/month and 1,000 automation triggers
• Zero-fee WhatsApp setup, e-commerce integrations, basic team tools

Pro

Price: $99/month | Users: 5 included +$24/user

• Unlimited broadcasts and 2,000 automation triggers
• AI automation, campaign insights, carousel templates
• 2,000 free API calls + 250 AI support replies

Business

Price: $249/month | Users: 5 included +$59/user

• Scale to 4,000 messages/min, 20M API calls/month
• Dedicated CSM, privacy tools, priority support
• Unlimited integrations, 5,000 automation triggers, 1,000 AI replies

Wati Is Best For

Whether you’re B2C, B2B, or an e-commerce powerhouse, Wati fits your needs:

Small Businesses

Gain professional messaging tools without hiring dedicated developers. Automate order updates and FAQs instantly.

E-commerce Brands

Recover abandoned carts, broadcast flash sales, and integrate with Shopify to boost conversions directly on WhatsApp.

Customer Support Teams

Handle hundreds of chats simultaneously with round-robin assignment, canned responses, and analytics dashboards.

Benefits of Using Wati

• Higher Open Rates: WhatsApp messages see up to 98% open rates, ensuring your offers are seen.
• Faster Response Times: Chatbots and team inbox tools cut response times to seconds, not hours.
• Improved Conversion: Targeted broadcast and follow-ups drive more sales than email or SMS.
• Scalability: From 1 to 100,000 monthly messages, Wati adapts to your growth.
• Unified View: All customer conversations, order details, and analytics in one place.
• Data-Driven Insights: Track campaign performance, tag engagement, and optimize in real time.

Customer Support

Wati’s support team is available 24×7 via email and chat for Pro and Business plans, and 24×5 for Growth users. They’re known for fast response times and deep product expertise, guiding you through setup, best practices, and troubleshooting.

With a dedicated Customer Success Manager on higher tiers, you receive tailored onboarding, regular check-ins, and strategic advice to maximize your ROI on WhatsApp messaging.

External Reviews and Ratings

Across review sites, Wati earns praise for its intuitive UI, reliable API connectivity, and exceptional customer support. Customers highlight significant improvements in open rates and sales within weeks of launching their first broadcast.

Some users note a learning curve when exploring advanced automations, but Wati’s detailed documentation and responsive support team quickly bridge that gap, turning hurdles into wins.

Educational Resources and Community

Wati offers an extensive resource hub—including blogs, webinars, and certification courses—to help you master whatsapp automation. Join the Wati community forum to exchange tips with other marketers, or watch on-demand tutorials that walk you through chatbot building and campaign optimization.

Conclusion

Mastering whatsapp automation can transform how you engage customers, reduce response times, and drive revenue—all within the app your audience already uses every day. Wati brings together broadcast tools, chatbots, AI, and team collaboration into a single platform designed for growth.

Try Wati Free for 7 days Today