Searching for the ultimate guide to sms marketing automation? You just landed on the right page. I’ve tested Omnisend extensively, and its sms marketing capabilities have revolutionized my engagement and sales. Whether you’re a growing ecommerce brand or a seasoned retailer, this walkthrough will help you build automated sms marketing campaigns that skyrocket your revenue.

I understand how overwhelming it can be to manage multiple channels, segment audiences, and still find time to sleep. Omnisend has been trusted by thousands of online stores for years, earning accolades for user-friendly automation and reliable delivery. Ready to streamline your sms marketing and accelerate growth? Get Started with Omnisend for Free Today and see instant results.

What is Omnisend for sms marketing?

Omnisend is an all-in-one ecommerce marketing automation platform that combines email and sms marketing in a single, intuitive interface. It empowers merchants to reach customers at the right moment—whether via text message, email, or web push—using pre-built workflows that drive real, measurable sales. With unlimited segments, real-time targeting, and easy integrations, Omnisend makes sms marketing both powerful and approachable.

Omnisend sms marketing Overview

Founded in 2014, Omnisend set out with a simple mission: to make ecommerce marketing so seamless you scarcely notice it. Over the past decade, the platform has helped tens of thousands of businesses automate communications and increase revenue by double or even triple digits. Headquartered in London and Vilnius, Omnisend continues to innovate, adding new channels, advanced reporting, and AI-driven recommendations.

Today, Omnisend supports more than 250 beautifully designed email and sms templates, 160+ ecommerce integrations, and 24/7 live chat support. Whether you’re recovering abandoned carts or creating flash-sale alerts via sms marketing, the platform scales effortlessly from 500 contacts to hundreds of thousands.

Pros and Cons of sms marketing with Omnisend

Pro: Pre-built sms marketing automations save hours of setup time.

Pro: Unlimited segments update in real time for precision targeting.

Pro: Seamless integration of email and sms campaigns boosts ROI.

Pro: Hundreds of templates let you match your brand’s voice instantly.

Pro: Pay-as-you-go SMS credits minimize upfront costs.

Pro: Advanced reporting and A/B testing uncover high-performing messages.

Con: Requires a minimal learning curve for users new to marketing automation.

Con: SMS costs can add up on very high-volume campaigns if not optimized.

Features for sms marketing automation

Omnisend’s feature set transforms sms marketing from a manual chore into a scalable, hands-off revenue engine. Below are the standout tools that make it possible.

Pre-Built Automation Workflows

Launch proven sms marketing sequences in minutes:

• Welcome series to greet new subscribers.
• Abandoned cart reminders with dynamic discount codes.
• Order confirmation and shipping updates via sms.
• Re-engagement campaigns for dormant customers.

Unlimited Real-Time Segmentation

Target every subscriber with the right message:

• Group by purchase behavior, location, and referral source.
• Auto-update segments as customer actions occur.
• Combine email and sms activity to refine your list.

Customizable Message Templates

Ensure every sms matches your brand identity:

• Fully edit text, sender name, and link tracking.
• Save favorite templates for recurring promotions.
• Preview across devices to guarantee readability.

Advanced Reporting & A/B Testing

Optimize your sms marketing ROI:

• Track opens, clicks, and conversion rates in real time.
• Split test timing, copy, and call-to-action variations.
• Use detailed dashboards to spot trends and adjust tactics.

Omnisend Pricing for your sms marketing campaigns

Whether you’re just starting out or running high-volume sms marketing, Omnisend offers flexible plans that grow with your business.

Standard

11.20 USD/mo when you pay 3 months upfront

• Ideal for growing businesses focused on email & sms marketing.
• 6,000 emails per month for up to 500 contacts.
• Includes 1 USD in free SMS credit and unlimited web push.
• 24/7 priority support and optional success manager.

Pro

41.30 USD/mo when you pay 3 months upfront

• Unlimited emails and global SMS—perfect for large stores.
• Includes a 41.30 USD global SMS credit bonus.
• Advanced reporting, product recommendations, and automation splits.
• 24/7 priority support plus a dedicated success manager.

Custom Pricing

Contact Omnisend for tailored plans if you have massive contact lists or complex requirements. Includes:

• Unlimited emails and global SMS credits.
• Free migration and onboarding assistance.
• Dedicated support and advanced feature access.

Omnisend Is Best For sms marketing automation

Every business can benefit from streamlined sms marketing, but here are the groups who see the fastest wins:

Small to Mid-Sized Ecommerce Brands

Get started with minimal investment and use pre-built workflows to automate your sms marketing alongside email.

High-Volume Retailers

Leverage unlimited emails and global SMS credits to maintain communication with thousands of subscribers.

Subscription Box Services

Automate renewal reminders, restock alerts, and cross-sell offers through targeted sms messages.

Benefits of Using Omnisend for sms marketing

When you switch to Omnisend, you unlock:

• Integrated Channel Strategy: Combine email, sms, and web push in unified campaigns.
• Higher Engagement Rates: Text messages achieve open rates of up to 98% within minutes.
• Time Savings: Pre-built automations handle follow-ups, freeing you to plan bigger promotions.
• Personalization at Scale: Unlimited segments and dynamic data fields deliver relevant offers.
• Data-Driven Decisions: Robust analytics guide your next move with clear metrics.

Customer Support

Omnisend’s support team is available around the clock via live chat and email. Response times are consistently under 10 minutes for priority plans, and under an hour for standard tiers. Whether you need help setting up your first sms marketing workflow or troubleshooting a delivery issue, expert assistance is just a message away.

For Pro and Custom plans, a dedicated success manager can guide you through best practices, campaign optimization, and advanced feature adoption. Training sessions and onboarding materials ensure your team hits the ground running.

External Reviews and Ratings

On G2 and TrustRadius, Omnisend averages ratings above 4.5 stars. Users praise its intuitive drag-and-drop builder, reliable sms delivery, and responsive support. One reviewer noted, “Omnisend made my sms marketing so easy that I increased my cart recovery rate by 25% within two weeks.”

Some feedback highlights minor wishlist items, such as deeper CRM integrations or more advanced SMS scheduling options. Omnisend addresses these requests through frequent feature updates and an open roadmap forum.

Educational Resources and Community

Omnisend University offers free tutorials, webinars, and detailed guides on sms marketing best practices. The company blog regularly publishes case studies, step-by-step how-tos, and industry benchmarks. You’ll also find an active community forum where merchants share templates, automation ideas, and strategies for boosting campaign performance.

Conclusion

sms marketing automation is no longer optional—it’s a revenue multiplier that keeps your store top of mind. Omnisend’s robust feature set, combined email and sms workflows, and user-friendly interface make it the go-to solution for ecommerce brands of all sizes. Ready to transform your communication strategy? Get Started with Omnisend for Free Today and experience the power of integrated sms marketing automation.

Get Started with Omnisend for Free Today