Searching for the ultimate guide to lead gen? You just landed on the right page. Over the years, I’ve tested countless strategies to scale outreach and generate high-quality prospects. When I discovered Closely, everything changed—this LinkedIn automation platform transformed my approach to connecting with decision-makers and fueling business growth.

You know the pain of manual prospecting: time wasted on repetitive tasks, scattered data, forgotten follow-ups. Closely has built a reputation for reliability, serving growing teams across industries with GDPR compliance and enterprise-grade features. Let’s explore how adopting automation can revolutionize your lead gen and why Closely might be the missing link in your strategy. At the end, you’ll have a clear roadmap and the opportunity to Get Started with Closely Today.

What is Closely for Lead Gen?

Closely is a LinkedIn automation tool designed to streamline lead gen and outbound prospecting. By creating custom sequences, managing multi-touch campaigns, and syncing data seamlessly with your CRM, it empowers teams to focus on building relationships rather than manual tasks. Whether you’re a solo entrepreneur or part of a large sales team, Closely provides a comprehensive platform for scalable outreach.

Closely Overview

Founded by a group of sales and marketing veterans, Closely launched with the mission to simplify LinkedIn outreach while respecting privacy and compliance. Over the past few years, it has grown from a basic message scheduler to a full-fledged outbound platform supporting thousands of users worldwide. Continuous innovation, user feedback, and a focus on data privacy have driven milestones such as advanced analytics dashboards, robust integration options, and agency-friendly white labeling.

Pros and Cons

Pro 1: Automation of repetitive LinkedIn tasks saves hours of manual work each week.

Pro 2: Customizable sequences with multiple actions and conditions adapt to diverse outreach strategies.

Pro 3: Robust metrics dashboard offers clear insights to optimize campaigns on the fly.

Pro 4: Seamless CRM integration ensures your sales data remains centralized and up to date.

Pro 5: GDPR compliant, giving peace of mind when processing personal data for European prospects.

Pro 6: Team management features allow admins to set privacy controls and access levels with ease.

Con 1: The learning curve for advanced sequence customization may challenge new users.

Con 2: Higher-tier plans can be a significant investment for very small teams.

Features

Closely’s feature set is engineered for efficient, data-driven lead gen. Here’s a closer look:

Create custom sequences with multiple actions and conditions

Design personalized workflows that include connection requests, follow-up messages, and conditional logic.

• Set triggers based on profile attributes or previous campaign interactions
• Pause, resume, or cancel sequences automatically when specific criteria are met

In-depth work with your target audience

Manage your prospects effectively and avoid redundant outreach.

• Filter leads from past campaigns to prevent retargeting
• Tag and segment prospects for personalized follow-up
• Sync contacts to your CRM in real time for seamless handoff to sales reps

Superior metrics dashboard

Empower decisions with actionable insights and metrics.

• Track open rates, reply rates, and connection acceptance rates
• Compare variants in multi-variant campaigns
• Export visual reports to share with stakeholders

Detailed campaign steps and timeline

Break down every touchpoint to understand engagement patterns.

• View the complete activity timeline for each prospect
• Analyze which messages resonate best and when to follow up

Seamless integrations

Connect with your existing martech stack to maintain a unified workflow.

• Popular CRMs like Salesforce, HubSpot, Pipedrive
• Calendar and meeting schedulers to automate demo bookings
• Monitoring tools and shared inboxes for team collaboration

Team management access

Ensure security and role-based permissions across your organization.

• Create custom roles with specific feature permissions
• Maintain personal privacy while granting admins oversight

The ultimate automation platform for agency needs

White-label the interface and manage multiple client campaigns from a single dashboard.

• Build client trust with your brand identity
• Generate consolidated performance reports easily

GDPR compliance

Operate within legal frameworks and respect user data privacy.

• Adopt best practices to secure personal data
• Built-in features to manage consent and data processing requirements

Closely Pricing for Lead Gen Budgets

Closely offers flexible plans tailored to teams of different sizes and budgets.

Starter Plan

Price: $49/month

Ideal for freelancers and solo entrepreneurs getting started with LinkedIn outreach.

• Up to 1,000 contacts per month
• Basic sequence builder
• Email support

Growth Plan

Price: $149/month

Best for small to mid-sized sales teams expanding their lead gen efforts.

• Up to 5,000 contacts per month
• Advanced sequence customization
• CRM integrations and metrics dashboard

Enterprise Plan

Custom pricing

Designed for large organizations and agencies requiring white-label solutions.

• Unlimited contacts and campaigns
• Dedicated success manager
• Custom integrations and API access

Closely Is Best For Lead Gen Teams

Whether you’re an individual contributor or an agency, Closely adapts to your audience and objectives.

Solo entrepreneurs

Automate tedious outreach tasks so you can focus on personalized community building.

Growing sales teams

Scale outreach without compromising on message quality or data integrity.

Marketing agencies

Manage multiple clients’ LinkedIn campaigns in one place and deliver branded experiences.

Enterprises

Maintain strict data governance and compliance while executing high-volume campaigns.

Benefits of Using Closely for Lead Gen

Unlock tangible advantages for your lead gen initiatives:

• Increased productivity: Automate manual tasks and reclaim hours every day.
• Better targeting: Advanced filters and conditions to reach the right prospects at the right time.
• Higher conversion rates: Data-driven optimizations for message sequences that drive replies.
• Centralized data: CRM sync and reporting for clear visibility into pipeline health.
• Scalability: Grow your outreach without adding headcount or complexity.
• Compliance: Operate with confidence under GDPR and data protection regulations.

Customer Support

Closely’s support team is renowned for its responsiveness and expertise. Whether you have a quick question or need help setting up a complex sequence, their email and chat support channels are staffed by product specialists who understand outbound marketing and LinkedIn’s evolving ecosystem.

Beyond reactive support, Closely offers onboarding sessions, step-by-step guides, and best-practice resources to ensure your team succeeds. You’ll never feel stuck—help is always a click away.

External Reviews and Ratings

Users consistently praise Closely for its intuitive interface and powerful automation capabilities. Many cite the metrics dashboard as a game-changer for optimizing campaigns and the seamless CRM integrations as a major time-saver. Mobile agencies highlight the white-label features as a key differentiator.

A few reviewers note a learning curve when tackling advanced features, but most agree that the detailed documentation and proactive support quickly flatten that curve. Overall, Closely holds a stellar reputation in the LinkedIn automation space.

Educational Resources and Community

Closely maintains an active blog, webinar series, and knowledge base covering topics from sequence best practices to compliance updates. Their online community and user forum are vibrant hubs where professionals share tips, templates, and success stories. Regular workshops and product webinars ensure you stay ahead of LinkedIn’s latest trends and features.

Conclusion

Mastering lead gen on LinkedIn no longer requires manual effort and guesswork. With Closely, you get a comprehensive outbound platform that scales your outreach, preserves data integrity, and delivers measurable results. From custom sequences to real-time analytics, every feature is geared toward maximizing your prospecting ROI.

Ready to revolutionize your LinkedIn outreach? Get Started with Closely Today.