Searching for the ultimate guide to lead gen? You just landed on the right page. In the fast-paced world of B2B sales, mastering LinkedIn outreach is key to sustainable growth. That’s why I recommend Closely, the go-to LinkedIn automation platform designed to supercharge your prospecting efforts.

As someone obsessed with efficient lead gen strategies, I know how challenging it can be to manage multi-step outreach while keeping personalization intact. Closely has been a game-changer for teams of all sizes thanks to its intuitive campaign builder, robust analytics, and flexible lead management features. Ready to transform your pipeline? Take advantage of this powerful tool and Get Started with Closely Today.

What is Closely?

Closely is a LinkedIn automation platform engineered for teams that demand precision, scale, and data-driven decision-making. It streamlines every aspect of LinkedIn lead gen, from audience selection to multi-variant sequencing and in-depth performance tracking. Whether you’re a solo entrepreneur or leading a sales team, Closely simplifies complex outreach workflows into a few clicks.

Closely Overview

The story of Closely began with a simple mission: empower B2B professionals to unlock LinkedIn’s full potential without compromising personalization. Founded by a group of sales veterans and tech enthusiasts, the platform has steadily evolved through rapid iterations, user feedback, and industry partnerships. Today, Closely supports thousands of users worldwide and integrates with popular CRMs and productivity tools.

Over the years, Closely has hit key milestones such as processing over 1 million campaign actions per month, achieving GDPR compliance, and earning accolades for its white-label capabilities. As the demand for scalable lead gen solutions grows, Closely continues to innovate with AI-powered personalization and advanced reporting dashboards.

Pros and Cons

Pros:

• Customizable Sequences: Build complex outreach cadences with conditional steps and multi-channel actions.
• Detailed Analytics: Gain clear visibility into metrics like send rates, response rates, and ROI.
• Flexible Lead Management: Filter leads across campaigns to avoid duplication and retarget effectively.
• Seamless Integrations: Connect with CRMs, inboxes, meeting schedulers, and monitoring tools.
• Team Access Controls: Set permissions for privacy and role-based access within your organization.
• GDPR Compliant: Adheres to the latest data protection regulations for peace of mind.

Cons:

• Initial learning curve to master advanced sequencing features.
• Credit-based usage may require careful planning for high-volume teams.

Features

Closely’s features are built to tackle every stage of your LinkedIn lead gen journey.

Custom Outbound Sequences

Create multi-step campaigns with branching logic and condition-based triggers:

• Set delays, follow-ups, and channel switches (LinkedIn message, connection request, email).
• Randomize message variants for A/B testing and improved deliverability.
• Pause or stop sequences automatically upon prospect reply.

Audience Selection

Pinpoint the right prospects with advanced filters:

• Filter by industry, company size, role, and more.
• Import lists manually or sync directly from CRM.
• Exclude previous campaign leads to optimize targeting.

Detailed Campaign Timeline

Track every touchpoint in a unified timeline:

• View sent messages, connection statuses, and email opens.
• Monitor prospect engagement and segment high-interest leads.
• Export raw data for custom reporting.

Superior Metrics Dashboard

Make data-driven decisions with comprehensive insights:

• Campaign overview with performance graphs and tables.
• Lead funnel analysis from initial outreach to conversion.
• Hypothesis testing with multi-variant comparison tools.

Closely Pricing

Closely offers flexible plans to match your team’s size and campaign volume:

Starter

49 USD/mo. Ideal for solo professionals getting started with LinkedIn lead gen.

• 1 LinkedIn account
• Unlimited email accounts
• White-label included
• Free trial available

Growth (Most Popular)

127 USD/mo. Perfect for small teams scaling outreach efforts.

• 3 LinkedIn accounts
• 3,000 monthly credits (750 emails, 150 calls, 1,500 AI personalizations)
• All Starter features plus premium support

Essential

205 USD/mo. Designed for mid-size teams with high-volume needs.

• 5 LinkedIn accounts
• 5,000 monthly credits (1,250 emails, 250 calls, 2,500 AI personalizations)
• Advanced analytics and integrations

Custom

350 USD/mo. Tailor the plan to your agency or enterprise requirements.

• Up to 10 LinkedIn accounts
• Adjustable credit allocations
• Dedicated account manager

Closely Is Best For

Whether you’re a freelancer or a large agency, Closely adapts to your workflow.

Sales Teams

Accelerate pipeline growth with automated, personalized outreach across multiple channels.

Marketing Agencies

Deliver consistent client campaigns, whitelabel dashboards, and centralized reporting.

Recruiters

Source and engage top talent on LinkedIn at scale, with follow-up sequences and interview scheduling.

Benefits of Using Closely

• Time Savings: Automate repetitive tasks and focus on high-value conversations.
• Higher Response Rates: Leverage conditional logic and AI-personalized messages.
• Data-Driven Optimization: Identify winning sequences and refine outreach based on real metrics.
• Scalability: Run multiple campaigns for different segments without manual effort.
• Brand Consistency: Whitelabel features ensure professional client-facing dashboards.
• Compliance: GDPR-friendly processes for all prospect data handling.

Ready to elevate your LinkedIn lead gen strategy? Get Started with Closely Today and watch your pipeline flourish.

Customer Support

Closely’s support team is known for rapid response times and deep product knowledge. Most queries receive an initial reply within a few hours, ensuring you never stall on campaign setup or troubleshooting.

Support channels include live chat, email, and a comprehensive knowledge base. Dedicated account managers are available for Growth and Custom plans, providing strategic guidance to maximize ROI.

External Reviews and Ratings

Users praise Closely for its user-friendly interface and robust automation capabilities. Many highlight the clear metrics dashboard as a standout feature for measuring ROI.

Some feedback mentions an initial learning curve around advanced sequencing. Closely addresses this with onboarding webinars, step-by-step tutorials, and responsive support to get teams up and running quickly.

Educational Resources and Community

Closely maintains an active blog with best practices for LinkedIn outreach, case studies, and platform updates. Regular webinars cover topics from basic setup to advanced A/B testing strategies.

The community forum connects thousands of users to share templates, campaign tips, and troubleshooting advice. You’ll find an ecosystem of experts ready to help you optimize every aspect of your lead gen efforts.

Conclusion

Mastering LinkedIn lead gen requires the right mix of personalization, automation, and data analysis. Closely brings these elements together in a single platform, making it easier than ever to build targeted campaigns, track performance, and scale growth. Dive in today by Get Started with Closely Today and transform your outreach into a predictable engine for business success.