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We know how challenging it can be to capture attention, drive engagement, and ultimately boost revenue through text campaigns. Omnisend has powered thousands of ecommerce businesses with reliable automation, intuitive personalization, and award-winning support. In this comprehensive guide to sms marketing, I’ll walk you through proven strategies, highlight how Omnisend solves common pain points, and lead you to the next step toward revenue growth.

What is Omnisend?

Omnisend is an all-in-one ecommerce marketing automation platform that unites sms marketing and email campaigns into a single workflow. Designed for online retailers, Omnisend streamlines customer engagement by delivering personalized messages at the perfect moment. Whether you’re sending flash sale alerts, abandoned cart reminders, or post-purchase thank-you notes, Omnisend ensures your texts reach inboxes and phones with maximum impact.

Omnisend Overview

Founded in 2014, Omnisend was born from a vision to simplify complex marketing automation for growing online stores. What started as an email-only tool quickly evolved to incorporate SMS, web push, signup forms, and landing pages—creating a unified hub for all customer touchpoints.

Over the years, Omnisend has hit key milestones: surpassing 50,000 active merchants, launching over 160 native integrations, and earning multiple industry awards for innovation and support. Today, merchants trust Omnisend to power campaigns that scale from hundreds to millions of messages each month—all without sacrificing personalization or deliverability.

With 24/7 live chat support, pre-built workflows, and an extensive template library, Omnisend makes it easier than ever to incorporate sms marketing into your overall strategy. You’ll spend less time toggling between platforms and more time driving results.

Pros and Cons

Pros: Easy to set up intuitive workflows that combine email and SMS. Unlimited segmentation for hyper-targeted messaging. Pre-built automation for welcome series, cart recovery, and more. 24/7 live chat and email support ensures fast problem resolution. Hundreds of customizable templates to maintain brand consistency. Seamless integration with major ecommerce platforms like Shopify, BigCommerce, and WooCommerce.

Cons: SMS credits can add up quickly for high-volume senders. Some advanced features like product recommendations require Pro plan or add-ons.

Features

Omnisend packs a wealth of features designed to amplify your sms marketing efforts. Below are the key capabilities that set it apart:

Pre-Built Automations

Save time with ready-to-use workflows that kick off at the right trigger:

• Welcome Series: Greet new subscribers with a sequence of texts and emails.
• Abandoned Cart Recovery: Reclaim lost sales by reminding shoppers of items left behind.
• Post-Purchase Follow-Up: Increase loyalty with upsells and feedback requests.

Advanced Segmentation

Target the right audience with real-time segments:

• Behavior-Based Segments: Filter by purchase history, browsing behavior, and campaign engagement.
• Location & Demographics: Send localized promotions and time-zone–optimized texts.
• Custom Attributes: Leverage unlimited fields to personalize every message.

Omni-Channel Campaigns

Combine email, SMS, and web push into unified campaigns:

• Drag-and-drop editor for effortless design.
• Automated channel sequencing to maximize open rates.
• Detailed performance reporting across channels.

Signup Forms & Popups

Grow your subscriber list with high-converting forms:

• Exit-Intent Popups: Capture visitors before they bounce.
• Embedded Forms: Seamlessly integrate into site pages.
• Wheel of Fortune Gamification: Increase opt-ins with interactive offers.

Integrations

Connect Omnisend to 160+ apps in one click:

• Shopify & Shopify Plus
• BigCommerce, WooCommerce, Magento
• CRM, analytics, loyalty, and more

Omnisend Pricing

Omnisend offers flexible plans to match your growth stage:

Standard Plan

Price: \$11.20/mo (3-month upfront). Best for growing and medium-sized businesses focused on email and sms marketing.

• Contacts: 500
• 6,000 emails/month
• SMS credits: \$1 free
• Unlimited web push
• 24/7 priority support

Pro Plan

Price: \$41.30/mo (3-month upfront). Ideal for high-volume senders needing advanced SMS capabilities.

• Contacts: 2,500
• Unlimited emails
• Global SMS
• Unlimited web push
• Advanced reporting & product recommendations
• Bonus \$41.30 global SMS credit

Custom Pricing

For enterprises with large lists or unique requirements:

• Unlimited contacts & emails
• Global SMS & web push
• Dedicated success manager
• Free migration & onboarding assistance

Omnisend Is Best For

Whether you’re a solo founder or part of a marketing team, Omnisend adapts to your needs:

Ecommerce Store Owners

Drive repeat purchases by automating cart recovery and flash sale alerts.

Digital Marketers

Unify email and SMS data in one dashboard for clearer analytics and reporting.

Small Business & Startups

Leverage pre-built workflows to launch professional campaigns in minutes. Get Started with Omnisend for Free Today.

Agencies & Consultants

Manage multiple clients under one account and scale automation across portfolios.

Benefits of Using Omnisend

• Higher Engagement Rates
  Combine SMS and email to reach customers on their preferred channel.
• Increased Revenue
  Automations recover up to 15% of abandoned carts.
• Time Savings
  Pre-built workflows let you set and forget, freeing you for strategy work.
• Personalization
  Real-time segmentation delivers the right message to the right person.
• Scalability
  From hundreds to millions of contacts, Omnisend grows with your business.
• Reliable Support
  24/7 live chat and email assistance to keep campaigns running smoothly.

Customer Support

Omnisend’s support team is available around the clock via live chat and email. Response times are typically under five minutes, so you can resolve issues before they impact your campaigns.

For Pro and Custom plan users, a dedicated success manager provides tailored guidance, best-practice audits, and strategic recommendations to ensure you maximize ROI from your sms marketing efforts.

External Reviews and Ratings

Online reviews applaud Omnisend’s ease of use, robust automation, and responsive support. Merchants consistently report improved open rates, higher click-through rates, and meaningful uplifts in revenue.

Some users note that advanced segmentation and reporting tools have a learning curve. However, Omnisend addresses this with in-app tutorials, live webinars, and a detailed knowledge base to get every marketer up to speed.

Educational Resources and Community

Omnisend offers a wealth of learning materials: a regularly updated blog, in-depth guides, live webinars, and certification courses. Their active online community and partner network provide additional peer support, case studies, and best-practice sharing.

Conclusion

Implementing effective sms marketing can unlock new revenue streams and deepen customer loyalty. With Omnisend’s intuitive platform, pre-built automations, and seamless integrations, you’ll spend less time on setup and more time on strategy. Ready to elevate your campaigns? Mid-article, you saw how easy it is to combine email and SMS in one workflow—now it’s your turn.

Get Started with Omnisend for Free Today