Searching for the ultimate guide to google lead ads? You just landed on the right page where we dive deep into strategies, best practices, and the proven solution WhatConverts. In this comprehensive walkthrough, I’ll share how you can track every call, form, and chat from your Google Lead Ads campaign to maximize conversions effectively.

You’ve likely experienced guessing which ads drive real revenue and which don’t. After years of refining marketing funnels for diverse clients, I found that accurate attribution is the game changer. Embrace this guide and discover why thousands of marketers trust WhatConverts to sharpen their campaigns, qualify leads, and boost ROI. Ready to transform your lead tracking? Let’s get started.

What is WhatConverts?

WhatConverts is an all-in-one lead tracking software built for performance-driven marketers who rely on google lead ads to generate high-intent prospects. It automatically captures calls, forms, chats, and even eCommerce transactions, tying every interaction back to the precise campaign, source, and keyword. No more manual spreadsheets or incomplete data—every lead lives in one dashboard with full call recordings, form submissions, and chat transcripts.

By unifying offline and online lead data, you gain a holistic view of your customer journey. Whether someone clicks your ad and fills out a form or calls directly from a dynamically inserted number, WhatConverts ensures you know which ad drove the action.

WhatConverts Overview

The journey began in 2010 when a group of PPC specialists grew frustrated by the lack of visibility into offline and online lead data. Their mission was simple: create a tool that delivers clear, actionable insights without siloed spreadsheets. Since then, WhatConverts has scaled rapidly, supporting over 5,000 marketing agencies and businesses worldwide.

Driven by innovation, the platform added chat and eCommerce tracking in 2018 and revamped its reporting engine in 2021. With an intuitive interface and robust integrations—Google Ads, Google Analytics, HubSpot, Salesforce, Shopify, and more—WhatConverts continues to evolve, ensuring that tracking google lead ads is as seamless as launching them. Monthly feature releases and an active user community keep the product on the cutting edge.

Customer testimonials highlight faster attribution, increased lead qualification, and a 20–30% uplift in conversion rate after implementing call and form tracking. This proven track record cements WhatConverts as a trusted partner for agencies and in-house teams alike.

Pros and Cons

Pros:

– Comprehensive Attribution: Captures calls, forms, chats, and eCommerce leads all in one interface.

– Real-Time Insights: Instant notifications and live dashboards keep you informed on lead performance as it happens.

– Call Recording: Listen to every call to verify lead quality, coach sales reps, and refine ad copy.

– Custom Reporting: Build tailored reports for clients, complete with filtering by campaign, keyword, or landing page.

– Seamless Integrations: Sync with Google Ads, Analytics, CRMs (HubSpot, Salesforce, Zoho), email platforms, and more.

– Lead Qualification: Assign values, tags, and statuses to prioritize high-value prospects quickly.

– Scalable Architecture: From solo entrepreneurs to multi-location enterprises, the platform grows with your needs.

– API and Webhooks: Automate workflows and push lead data into custom dashboards or third-party tools.

Cons:

– There’s a slight learning curve to set up advanced dynamic number insertion and custom report templates.

– White-labeling, API access, and dedicated account management require higher-tier plans.

Features

WhatConverts offers a suite of features designed to give you complete visibility into your google lead ads performance. Below are the standout functionalities that set it apart.

Call Tracking

Never miss a single lead from phone calls. WhatConverts provides:

• Dynamic number insertion tied to campaigns, ad groups, and keywords.
• High-quality call recordings with caller ID, call duration, and outcome status.
• Real-time call notifications via email or Slack for instant follow-up.
• Call scoring to tag calls as hot, warm, or cold based on custom criteria.

Form Tracking

Capture every form submission with full context:

• Auto-fill form fields with UTM parameters, referrer data, and user metadata.
• History of each visitor’s path before submission to understand intent.
• Downloadable PDFs of form entries for offline sharing with sales teams.
• Integration with Zapier to automate CRM entry or email alerts.

Chat Tracking

Integrate live chat and chatbots seamlessly:

• Logging of entire chat transcripts by source, campaign, and keyword.
• Automated chat scoring to identify high-value conversations in real time.
• Custom notifications routed to sales or support reps based on chat content.
• Multi-channel chat support including website widget, Facebook Messenger, and WhatsApp.

eCommerce Tracking

Bridge the gap between online purchases and lead generation:

• Track completed sales back to Google Lead Ads efforts for revenue attribution.
• Segment revenue by product, category, and campaign to refine ad spend.
• Integration with Shopify, WooCommerce, Magento, and BigCommerce.
• Cross-channel reports showing combined impact of paid, organic, and referral traffic.

Marketing Reports

Turn data into decisions with:

• Pre-built report templates for leads, revenue, and campaign performance.
• Fully customizable dashboards with drag-and-drop widgets.
• White-label exports in PDF, CSV, and PowerPoint formats.
• Scheduled emailing of key metrics to stakeholders on a daily, weekly, or monthly basis.

Integrations & API

Enhance workflows with:

• Native integrations: Google Ads, Analytics, Facebook Ads, HubSpot, Salesforce.
• Zapier support for connecting 3,000+ apps without code.
• RESTful API and Webhooks for custom data syncing and automation.
• Bi-directional sync ensures your CRM always has the latest lead information.

WhatConverts Pricing

Flexible plans scale from small businesses to large agencies. You can view detailed pricing on the website, but here’s a quick overview:

Starter Plan

Price: $50/month
Ideal for small teams testing google lead ads
Highlights:

• Up to 5 trackable phone numbers.
• Basic call, form, and chat tracking.
• Email-based customer support.
• Access to standard reporting templates.

Professional Plan

Price: $150/month
Ideal for growing agencies and solo marketers
Highlights:

• Up to 20 trackable numbers.
• Advanced reporting and custom dashboard creation.
• Priority email and live chat support.
• Zapier integration and dynamic number insertion.

Agency Plan

Price: Custom pricing
Ideal for large agencies and enterprises
Highlights:

• Unlimited trackable numbers.
• White-label portal and reporting for client-facing dashboards.
• API access, webhooks, and dedicated account management.
• Onboarding, training sessions, and custom implementation support.

WhatConverts Is Best For

Whether you manage a one-person shop or an international agency, WhatConverts adapts to your needs. Below are common audience types that benefit most.

Digital Marketing Agencies

Agencies use WhatConverts to prove ROI to clients by:

• Delivering branded, white-label reports that highlight every conversion source.
• Segregating leads by campaign, ad group, or keyword for granular analysis.
• Managing multiple clients and billing codes within one centralized dashboard.
• Automating lead distribution to client CRMs and email alerts.

Small Businesses

Local and SMBs track incoming calls and forms to:

• Understand which google lead ads deliver the best quality leads.
• Prioritize follow-up on high-intent prospects to shorten sales cycles.
• Allocate budget efficiently across search, display, and social channels.
• Measure offline impact of digital ads on in-store or phone appointments.

eCommerce Brands

Online retailers connect sales data to lead campaigns:

• Attribute purchases back to specific ads, landing pages, and keywords.
• Refine product targeting based on conversion value and customer lifetime metrics.
• Monitor combined performance of paid search, organic search, and remarketing.
• Sync order data with CRM for post-sale marketing automation.

Enterprises

Large organizations deploy WhatConverts to:

• Standardize lead tracking across multiple divisions and geographies.
• Implement SSO and role-based access control for data security.
• Ingest data into BI platforms like Tableau or Power BI via API.
• Ensure GDPR and CCPA compliance with opt-in consent features.

Benefits of Using WhatConverts

Adopting robust lead tracking unlocks significant advantages:

• Clear ROI Visibility: See exactly which google lead ads drive revenue, avoiding wasted spend and justifying budgets.
• Lead Quality Assurance: Call recordings and form details help you verify and prioritize high-value prospects.
• Data-Driven Decisions: Use custom dashboards to pivot strategies based on real-time performance metrics.
• Improved Client Reporting: Branded, exportable reports build trust and demonstrate transparency.
• Time Savings: Automate lead capture, attribution, and distribution, freeing your team for high-impact tasks.
• Scalable Architecture: From solo consultants to global enterprises, the platform evolves with your business.

Customer Support

Support is responsive and expert-led. Whether you have a question about dynamic number insertion or need help configuring multi-channel campaigns, the support team is reachable via live chat and email. Most inquiries receive a detailed response within one business hour, ensuring minimal downtime for your campaigns.

For more complex needs, dedicated account managers guide you through onboarding and best practices. The help center is stocked with knowledge base articles, step-by-step video tutorials, and setup guides. Quarterly webinars and live Q&A sessions keep you up to date with the latest features and strategies.

External Reviews and Ratings

Users frequently praise WhatConverts for its intuitive interface and thorough attribution capabilities. On Capterra, it holds a 4.7/5 rating, with reviewers highlighting the accuracy of call tracking and the depth of reporting. TrustRadius users note that the real-time dashboards are game changers for campaign optimization and client transparency.

A handful of customers mention a slight learning curve when configuring advanced custom reports and API integrations. However, these challenges are typically resolved through onboarding sessions, dedicated account support, or by referencing the comprehensive documentation and video tutorials.

Educational Resources and Community

WhatConverts maintains an active blog with articles on conversion optimization, Google Lead Ads best practices, and in-depth case studies. Recent posts cover topics like “Maximizing Form Conversion Rates” and “Leveraging Call Data for SEO Insights.” The platform also hosts weekly webinars featuring industry experts sharing tactics to boost ROI.

There’s a private user forum where marketers exchange tips, custom scripts, and advanced tracking setups. For developers, the API documentation is thorough, with code samples in Python, PHP, and JavaScript. You’ll also find free templates, checklist downloads, and email swipe files to jumpstart your lead nurturing workflows.

Conclusion

Tracking your google lead ads effectively is crucial to maximizing conversions, cutting wasted spend, and proving real ROI. With call, form, chat, and eCommerce tracking all in one platform, WhatConverts brings transparency and actionability to your marketing campaigns. Halfway through your optimization efforts, you’ll wonder how you ever managed without it. For a hands-on experience, visit get started with WhatConverts today and see the difference for yourself.

Try WhatConverts Free for 14 days Today and take control of your lead tracking like never before.