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What Is WhatConverts?

WhatConverts is an all-in-one lead tracking and reporting platform designed for marketing agencies, performance marketers, and business owners who want crystal-clear insights into how their campaigns are driving calls, forms, chats, and eCommerce conversions. Rather than juggling multiple tools or guessing at campaign performance, WhatConverts automatically captures and organizes every lead, helping you attribute value to each marketing channel and keyword.

In practice, marketers use WhatConverts to:

• Track phone calls generated by PPC ads or organic search.
• Monitor form submissions on landing pages and websites.
• Capture chat conversations initiated via live chat widgets.
• Gauge eCommerce transactions to tie revenue back to specific campaigns.

By aggregating all of these data points in one intuitive dashboard, WhatConverts empowers you to prove ROI to clients, refine campaigns for maximum impact, and ultimately grow your bottom line.

Features

WhatConverts packs a robust feature set that covers every facet of lead tracking and reporting. Here’s a detailed look at its core capabilities:

Call Tracking

Never miss a call again. WhatConverts offers dynamic number insertion and call logging so you can attribute every inbound call to the precise marketing source.

• Dynamic Number Insertion: Automatically swap phone numbers on your site based on traffic source (Google Ads, Facebook, organic, etc.).
• Call Recording: Listen to recordings for quality assurance and training purposes.
• Caller Details: View caller name, phone number, location, and the page they were on when they called.
• Time & Duration Metrics: Track call length, time of day, and call status (answered, missed, voicemail).

Form Tracking

Every form submission matters. WhatConverts captures form fills from any page and tags them with marketing attribution details.

• Universal Form Capture: Works with contact forms, lead gen forms, pop-ups, and more.
• Field-Level Analytics: See which form fields convert best and which hold users back.
• Lead Qualification: Assign values to submissions and filter out low-quality leads.
• Custom Form Tagging: Tag leads by campaign, ad group, keyword, and source.

Chat Tracking

Integrate chat conversations into your lead pipeline seamlessly. WhatConverts partners with popular chat platforms to log every interaction.

• Multi-Platform Integration: Support for Drift, Intercom, LiveChat, Facebook Messenger, and more.
• Conversation Archiving: Review transcripts to understand customer intent and agent performance.
• Attribution Mapping: Link chat leads back to the originating marketing channel.
• Real-Time Notifications: Get alerts when high-value leads engage via chat.

eCommerce Tracking

For online stores, understanding which campaigns drive sales is critical. WhatConverts bridges the gap between ad spend and revenue.

• Transaction Data: Automatically import order details from Shopify, WooCommerce, BigCommerce, and others.
• Revenue Attribution: See exactly which keywords and ads led to the highest-grossing orders.
• ROI Calculations: Compare campaign costs vs. revenue generated in one view.
• Product-Level Insights: Discover which SKUs perform best on each marketing channel.

Custom Reporting & Intelligence

Dig deeper with rich, customizable reports that give you actionable insights at a glance.

• Pre-Built Dashboards: Start with templates for PPC, SEO, social, and more.
• Custom Metrics: Create and combine KPIs specific to your business goals.
• Scheduled Reports: Automate delivery of PDF/CSV reports to stakeholders.
• Real-Time Data: Monitor performance as it happens, not hours later.

Pricing

WhatConverts offers flexible plans tailored to agencies, small businesses, and enterprise organizations. Every plan includes call, form, and chat tracking—plus real-time reporting. Here’s a breakdown:

• Starter Plan – $39/month
  Best for solopreneurs and small businesses just starting to track calls and forms.
  • Up to 100 tracked leads/mo
  • Basic call recordings
  • Email support
• Professional Plan – $129/month
  Ideal for growing agencies with moderate lead volumes.
  • Up to 500 tracked leads/mo
  • Unlimited call recordings
  • Form field-level analytics
  • Chat integration
  • Priority email & live chat support
• Agency Plan – $299/month
  Designed for high-volume teams managing multiple clients.
  • Up to 2,000 tracked leads/mo
  • Advanced reporting & custom dashboards
  • White-label client portals
  • Dedicated account manager
  • Phone, email, and live chat support
• Enterprise Custom – Contact sales for pricing
  Tailored solutions for large-scale operations, with unlimited leads and bespoke integrations.

Benefits to the User (Value for Money)

Choosing WhatConverts means investing in clarity, efficiency, and growth. Here’s what you gain:

• Accurate ROI Tracking
  No more guesswork. Attribute every lead to the correct source and prove your marketing’s value.
• Unified Dashboard
  Consolidate calls, forms, chats, and eCommerce data—stop toggling between multiple tools.
• Increased Lead Quality
  Qualify and value leads within the platform, focusing effort on high-potential prospects.
• Better Client Reporting
  Whip up polished, insightful reports in minutes, impress stakeholders, and retain clients.
• Time Savings
  Automated tracking and custom dashboards free you up to strategize, not manually wrangle data.
• Scalable for Growth
  Upgrade plans easily as your lead volume and team size expand—no downtime or data migration headaches.
• Exclusive Offer
  Remember, you can Get $30 of Free usage credit on WhatConverts Today—maximizing your trial period at zero risk.

Customer Support

I’ve found WhatConverts’s support to be impressively responsive. Whether you’re in setup mode or troubleshooting a complex integration, their team is on hand via live chat and email. Response times typically land within an hour during business hours, and they don’t just send generic help docs—you get personalized guidance to resolve your issue fast.

For agencies and enterprise customers, there’s the added bonus of phone support and a dedicated account manager. They’ll periodically check in to ensure you’re leveraging the platform to its fullest. That level of care can be a lifesaver when campaigns ramp up and stakes are high.

External Reviews and Ratings

WhatConverts consistently earns high marks on review sites:

• Capterra: 4.8/5 stars based on 120+ reviews. Users praise the ease of setup and the depth of attribution data.
• G2: 4.7/5 stars from over 90 reviewers, highlighting the ROI visibility and call recording features.
• TrustRadius: 8.9/10, with testimonials noting significant increases in lead qualification efficiency.

On the flip side, a handful of users mention the learning curve for advanced custom reports and occasional interface lag with large datasets. WhatConverts is actively addressing these points—rolling out performance optimizations and adding more tutorial videos to flatten the learning curve.

Educational Resources and Community

WhatConverts doesn’t just sell software—they support your growth every step of the way. Their resource center includes:

• Official Blog: Weekly articles on tracking best practices, case studies, and marketing strategies.
• Video Tutorials: Step-by-step walkthroughs on setup, integrations, and advanced reporting.
• Webinars & Workshops: Live training sessions hosted by seasoned performance marketers.
• Help Center: An extensive knowledge base with FAQs, API docs, and troubleshooting guides.
• User Community: Private Facebook and LinkedIn groups where members share tips, tactics, and custom scripts.

Conclusion

To sum up, WhatConverts is the definitive lead tracking and reporting solution for anyone serious about proving and growing marketing ROI. From call, form, chat, and eCommerce tracking to customizable dashboards and real-time insights, it has all the tools you need to make smarter decisions and drive real revenue.

Don’t miss out on this exclusive opportunity—Get $30 of Free usage credit on WhatConverts Today and see firsthand how much clarity and value it adds to your marketing efforts.

Ready to grab your $30 credit and unlock the full power of WhatConverts? Click the link below and start your free trial now!

Get $30 of Free usage credit on WhatConverts Today