Searching for the ultimate guide to call tracking software? You just landed on the right page for solutions like WhatConverts. This comprehensive guide will walk you through the fundamentals of call tracking, how to capture every lead, and why WhatConverts is trusted by top PPC and SEO professionals to grow client value.

I know how frustrating it can be to pour budget into campaigns without clear visibility on which ads and keywords drive real leads. For over a decade, WhatConverts has provided marketing agencies and business owners with transparent, data-driven insights—so you can prove and grow your marketing ROI. Ready to see it in action? Try WhatConverts Free for 14 days Today and track every call, form, chat, and eCommerce transaction with ease.

What is WhatConverts?

WhatConverts is a complete lead tracking and reporting platform designed for marketing agencies and their clients. As advanced call tracking software, it automatically attributes each inbound call, form submission, chat interaction, and online purchase to the correct marketing channel—whether that’s search ads, social media campaigns, email marketing, or organic SEO. By consolidating all lead data in one place, WhatConverts gives you actionable intelligence to optimize budgets, improve lead quality, and demonstrate real ROI.

WhatConverts Overview

Launched in 2009, WhatConverts began with a simple mission: eliminate the guesswork in marketing attribution. Its founders recognized that traditional analytics platforms often left critical lead data siloed, making it impossible to tie phone calls or chats back to specific campaigns. Over the past 15 years, WhatConverts has grown into an enterprise-grade solution serving thousands of agencies and small businesses worldwide.

Key milestones include the introduction of dynamic number insertion for multi-channel attribution, deep integrations with Google Ads and Analytics, and the roll-out of eCommerce tracking to capture online revenue alongside offline calls. This continuous innovation cements WhatConverts as a leader in call tracking software and marketing intelligence.

Pros and Cons

Pros:

1. Unified Lead Capture: Captures calls, forms, chats, and eCommerce orders in one consolidated dashboard.

2. Auto-Attribution: Automatically tags each lead with campaign, ad group, keyword, and more.

3. Real-Time Reporting: Live dashboards and custom reports update instantly as new leads arrive.

4. Lead Qualification and Valuation: Score, filter, and assign dollar values to each lead to focus on high-value prospects.

5. Robust Integrations: Seamless connections with Google Ads, Google Analytics, CRMs, and other marketing tools.

6. Scalability: Handles high lead volumes and multiple client accounts without performance issues.

Cons:

1. Initial Learning Curve: Advanced reporting and custom metrics require some time to master.

2. Tiered Pricing: Entry plans have lead caps that may require upgrades for high-volume users.

Features

WhatConverts offers a comprehensive suite of features that turn raw lead data into strategic insights:

Call Tracking

With dynamic number insertion, WhatConverts assigns unique phone numbers to each marketing source. Every call is recorded, transcribed, and tagged automatically.

• Real-time call recordings and transcripts
• Caller location and device data
• Call scoring to highlight qualified leads

Form Tracking

Capture all form submissions, no matter where they occur—landing pages, pop-ups, or embedded forms.

• Auto-capture UTM parameters and ad data
• Searchable form submission history
• Custom lead value assignment

Chat Tracking

Integrate chat widgets (like LiveChat or Intercom) to track real-time conversations and attribute them to campaigns.

• Chat transcript recording
• Source channel mapping
• Lead qualification via chat scoring

ECommerce Tracking

Link online transactions to marketing efforts by capturing order values and customer details.

• Transaction-level revenue reporting
• Combine online sales with offline call data
• ROI analysis by source, campaign, and keyword

WhatConverts Pricing

Select the plan that matches your lead volume and feature requirements:

Essentials Plan

Price: $149/month
Ideal for small businesses getting started with call tracking software.

• Up to 250 leads per month
• Call, form, and chat tracking
• Email support

Professional Plan

Price: $249/month
Perfect for growing agencies and mid-sized marketing teams.

• Up to 1,000 leads per month
• Advanced integrations and custom reporting
• Phone and email support

Enterprise Plan

Custom pricing based on lead volume and feature needs.
Ideal for large agencies and high-volume lead generators.

• Unlimited leads
• Dedicated account manager
• Custom API access and SLA options

WhatConverts Is Best For

Whether you’re an agency or a business owner, WhatConverts delivers the visibility you need:

Marketing Agencies

Showcase transparent ROI to clients, justify ad spend, and provide detailed performance reports—all from one dashboard.

Small & Medium Businesses

Pinpoint which Google Ads keywords or Facebook campaigns drive real phone calls and form leads, helping you allocate budget more effectively.

Ecommerce Retailers

Attribute each online sale and customer call to specific marketing touchpoints, optimizing both digital ads and traditional media buys.

Benefits of Using WhatConverts

Implementing WhatConverts delivers clear advantages:

• Transparent ROI: No more guessing which channels drive revenue—see exact lead sources and values.
• Unified Lead Data: Centralize calls, forms, chats, and ecommerce sales for faster decision-making.
• Increased Efficiency: Automated reporting saves hours spent on manual data consolidation.
• Enhanced Lead Quality: Filter out low-value leads and prioritize high-potential prospects.
• Scalable Growth: Grow your business with confidence, knowing every marketing dollar is tracked.

Customer Support

WhatConverts offers responsive support via email, live chat, and phone (Professional and Enterprise plans). Most inquiries receive answers within 24 hours, and enterprise clients benefit from a dedicated account manager. Whether you need help setting up dynamic number insertion or building custom reports, the support team is there to guide you.

In addition to direct support, you’ll find an extensive knowledge base, step-by-step video tutorials, and onboarding webinars. These resources help you master call tracking software features and maximize your ROI quickly.

External Reviews and Ratings

Users consistently praise WhatConverts for its intuitive interface and powerful attribution models. Agencies highlight how the platform simplifies monthly reporting and builds client trust. Reviewers also commend the depth of integration options with major analytics and CRM systems.

Some users note an initial adjustment period for advanced reporting features, but most praise the detailed documentation and swift support responses that smooth the learning curve. Any minor concerns are quickly addressed by the WhatConverts team, ensuring a high overall satisfaction rate.

Educational Resources and Community

WhatConverts maintains an informative blog with articles on call tracking best practices, campaign optimization tips, and real-world case studies. Monthly webinars explore advanced topics like API integrations, custom dashboard creation, and multi-location call tracking strategies. The WhatConverts community forum is a lively space where marketers share templates, troubleshooting tactics, and innovative use cases.

Conclusion

In today’s multi-channel marketing landscape, you can’t afford blind spots. WhatConverts’ powerful call tracking software captures every call, form, chat, and eCommerce transaction—then attributes each lead to the exact campaign, ad group, and keyword. Ready to eliminate uncertainty and maximize your marketing ROI? Try WhatConverts Free for 14 days Today and experience the clarity you’ve been missing.

Try WhatConverts Free for 14 days Today