Searching for the ultimate guide to lead gen? You just landed on the right page. In this comprehensive article, I’ll walk you through proven strategies, tools, and tactics to supercharge your LinkedIn outreach and unlock your B2B growth potential—starting with Closely, the go-to LinkedIn outbound platform that’s transformed how teams approach lead gen. Ready to get started? Get Started with Closely Today.

If you’ve felt the frustration of crafting countless messages with little to show for it, you’re not alone. For years, I juggled spreadsheets, manual follow-ups, and competing priorities—all while trying to keep my lead gen pipeline full. That’s when I discovered Closely, a LinkedIn automation tool trusted by thriving teams worldwide. With advanced campaign management, detailed analytics, and seamless CRM integrations, it’s been a game-changer in streamlining outreach and boosting conversion rates.

What is Closely?

Closely is a LinkedIn automation tool designed for teams that demand efficiency, scale, and precision in their outbound efforts. By automating personalized connection requests, follow-ups, and multi-step sequences, Closely empowers you to focus on meaningful conversations rather than repetitive tasks. Whether you’re nurturing prospects, re-engaging stale leads, or expanding your network, Closely has you covered.

In the context of lead gen, Closely provides end-to-end orchestration—from audience selection and sequence creation to in-depth analytics—so you can optimize your approach and drive measurable results without the manual overhead.

Closely Overview

Founded in 2019 by a team of sales and growth specialists, Closely was born out of a simple mission: to democratize high-performance LinkedIn outreach. What started as a small beta for early adopters quickly scaled into a robust platform powered by intelligent automation, multi-channel sequences, and compliance safeguards.

Within two years, Closely attracted over 5,000 users across agencies, startups, and enterprises. Key milestones include launching the Superior Metrics Dashboard, enabling granular campaign insights, and rolling out advanced team permissions for agencies managing multiple clients. Today, Closely continues to evolve with features that address emerging challenges in B2B lead gen and digital networking.

Pros and Cons

Pro: Fully automated multi-step LinkedIn sequences for consistent outreach.

Pro: Flexible lead management filters to prevent retargeting and wasted touches.

Pro: Seamless CRM integrations with leading platforms like HubSpot, Salesforce, and Pipedrive.

Pro: Detailed metrics dashboard showcasing acceptance rates, response times, and ROI projections.

Pro: GDPR-compliant operations ensuring data privacy and legal adherence.

Pro: Customizable access controls for team management and agency white-labeling.

Con: Learning curve for advanced multi-variant campaign setups.

Con: Occasional LinkedIn API rate-limit constraints when pushing high volumes.

Features

Closely offers a suite of features crafted to streamline lead gen via LinkedIn. Here’s a closer look:

Custom Sequences

Design tailored outreach campaigns with multiple actions, delays, and conditional branches.

• Connection requests with personalized templates.
• Automated follow-up messages based on open rates and replies.
• Conditional logic to branch sequences for different prospect behaviors.

Audience Targeting

Zero in on your ideal prospects using LinkedIn filters and previous campaign data.

• Location, industry, seniority, and keyword-based filters.
• Exclude unresponsive or uninterested leads to optimize spending.
• Sync selected leads seamlessly to your CRM.

Superior Metrics Dashboard

Gain visibility into every campaign’s performance through intuitive charts and tables.

• Real-time metrics on invitations sent, accepted, and replied.
• Comparative analysis between multi-variant campaigns.
• Exportable reports for stakeholder presentations.

Team Management Access

Maintain control and privacy across diverse team roles and clients.

• Granular permissions to restrict sensitive data.
• White-label options for agencies to strengthen brand identity.
• Centralized billing and user provisioning.

GDPR Compliance

Operate with confidence knowing your outreach respects personal data laws.

• Automated data deletion workflows.
• Consent management and privacy logs.
• Global data center options for regional compliance.

Closely Pricing

Closely offers flexible plans to suit solo operators, growing teams, and agencies. Each plan includes unlimited campaigns, core automations, and essential integrations.

Starter Plan

Price: $49/month
Ideal for solo sales professionals just starting with LinkedIn outreach.

• Up to 1,500 actions per month.
• Basic analytics and CRM sync.

Growth Plan

Price: $99/month
Designed for small teams seeking advanced metrics and lead management.

• Up to 5,000 actions per month.
• Superior Metrics Dashboard and multi-sequence branching.

Agency Plan

Price: $199/month
Built for agencies needing white-label, multi-client support.

• Unlimited actions and team seats.
• Custom reporting, branded interface, and dedicated account support.

Closely Is Best For

If you’re wondering whether Closely aligns with your needs, here’s who benefits most:

Sales Teams

Scale outreach while maintaining personalization. Automate follow-ups, segment leads by interest, and identify top performers with analytics.

Marketing Agencies

Deliver consistent lead gen outcomes for multiple clients under a branded platform. Streamline reporting and centralize campaign management.

Growth Consultants

Leverage data-driven insights to advise clients on outreach best practices. Use real-time metrics to refine messaging and campaign structure.

Startup Founders

Maximize lean resources by automating initial customer discovery. Build an engaged network of early adopters without manual outreach overload.

Benefits of Using Closely

• Enhanced Efficiency: Save hours weekly by automating repetitive LinkedIn tasks.
• Improved Response Rates: Personalized multi-touch sequences lead to higher engagement.
• Accurate ROI Tracking: Detailed analytics reveal which campaigns drive pipeline growth.
• Seamless Integration: Sync leads automatically into your CRM for streamlined workflows.
• Scalability: Scale outreach efforts without increasing headcount or manual effort.
• Compliance Assurance: Built-in GDPR features reduce legal risks.

Customer Support

Closely’s customer success team is committed to rapid, knowledgeable support. Reach out via live chat, email, or our dedicated ticketing portal, and expect a response within two business hours.

We offer onboarding webinars, step-by-step tutorials, and a comprehensive knowledge base to ensure your team masters every feature. From sequence optimization to analytics deep dives, our experts are here to guide you.

External Reviews and Ratings

Users rave about Closely’s intuitive interface and robust automation. On popular review platforms, it consistently scores 4.7/5 for ease of use and feature set. Many highlight the time saved and significant uplift in connection acceptance rates.

Some feedback points to initial complexity in setting up advanced multi-variant campaigns. However, Closely has addressed these concerns by launching in-app walkthroughs and one-on-one onboarding sessions.

Educational Resources and Community

To help you level up your lead gen game, Closely maintains an active content hub featuring blog articles, video tutorials, and webinars. Join the community forum to exchange best practices, ask questions, and network with fellow growth professionals.

Monthly expert-led workshops cover topics like message personalization, A/B testing sequences, and LinkedIn algorithm insights. Plus, downloadable templates and scripts supercharge your campaign planning.

Conclusion

Driving consistent lead gen on LinkedIn doesn’t have to be a grind. With powerful automation, in-depth analytics, and seamless team management, Closely equips you to engage the right prospects at scale while preserving a personal touch. Ready to transform your outreach? Explore the platform and see how it fits your strategy at Get Started with Closely Today.

Don’t wait—take control of your LinkedIn lead gen efforts and accelerate your business growth with Closely. Get Started with Closely Today.