Searching for the ultimate guide to lead gen? You just landed on the right page. With market-leading automation, Closely is here to revolutionize your LinkedIn outreach. Get Started with Closely Today.

I know how frustrating it can be to juggle connection requests, follow-ups, and CRM syncs while chasing quality prospects. I’ve seen teams waste hours on manual outreach—until they discovered that Closely, trusted by top agencies and scaling startups for over three years, can automate the entire process. Ready to unlock efficient lead gen? Let’s dive in.

What is Closely?

Closely is a LinkedIn automation platform designed for teams focused on lead gen. It enables you to create custom outreach sequences with multiple conditions, track every touchpoint, and seamlessly sync data with your CRM. By automating routine tasks, Closely frees your team to focus on crafting personalized messages that resonate.

Closely Overview for lead gen

Founded in 2020 by a group of sales leaders tired of inefficient manual prospecting, Closely set out to build an end-to-end solution for LinkedIn outbound. Their mission: empower growth teams with data-driven automation without compromising personalization.

Since launch, Closely has onboarded over 2,000 customers worldwide, expanded its integrations to cover CRMs, meeting schedulers, and inbox providers, and earned recognition for GDPR compliance and top-tier security certifications.

Pros and Cons

Pro: Automates multi-step LinkedIn sequences to scale outreach while maintaining personalization.

Pro: Flexible lead management lets you filter out previous contacts and avoid retargeting fatigue.

Pro: Integrates seamlessly with popular CRMs, scheduling tools, monitoring platforms, and email inboxes.

Pro: Superior metrics dashboard offers real-time insights on campaign performance and hypotheses testing.

Pro: GDPR-compliant data handling ensures you stay on the right side of privacy regulations.

Pro: Team management access levels let you control privacy and permissions for each user.

Con: Steeper learning curve for non-technical users unfamiliar with automation workflows.

Con: Advanced analytics can be overwhelming without prior data strategy experience.

Key Features to Accelerate lead gen

Closely packs powerful features to streamline your LinkedIn outbound campaigns. Here are the top capabilities:

Custom Sequences

Design personalized sequences that adapt based on prospect behavior.

• Multi-variant steps with conditional logic
• Pause or branch when prospects reply or connect
• Automated fallback messages to re-engage cold leads

In-Depth Lead Management

Keep your pipeline clean and organized.

• Filter previous campaign contacts
• Tag leads with custom labels and statuses
• Two-way sync with CRMs like Salesforce and HubSpot

Superior Metrics Dashboard

Gain transparency into every outreach activity.

• Real-time open, response, and connection rates
• Campaign timeline showing each touchpoint
• Hypothesis testing with variant performance comparison

Closely Integrations

Build a cohesive tech stack by connecting your favorite tools.

• CRMs: Salesforce, HubSpot, Pipedrive
• Meeting schedulers: Calendly, Google Calendar
• Monitoring: Slack alerts, email notifications

Closely Pricing Plans for lead gen

Whether you’re a solo operator or an agency, there’s a plan that fits your needs.

Starter Plan

Price: $59/month

• Ideal for individuals and small teams
• Up to 1,000 audience profiles
• Basic analytics dashboard

Professional Plan

Price: $129/month

• Perfect for growing teams
• 5,000 audience profiles and multi-variant campaigns
• Advanced metrics and priority support

Enterprise Plan

Custom pricing

• Unlimited profiles and sequences
• Dedicated account manager
• Custom integrations and SLAs

Closely Is Best For lead gen Needs

Various organizations can accelerate their prospecting with Closely:

Small Businesses

Automate repetitive outreach, ensuring your lean team spends time on high-value conversations.

Sales Teams

Scale personalized touchpoints and test messaging variants to optimize reply rates.

Agencies

Manage multiple client campaigns from a single dashboard and deliver transparent performance reports.

Benefits of Using Closely for lead gen

Closely delivers clear value for any outbound program:

• Time savings: Automate up to 80% of manual outreach tasks.
• Improved personalization: Dynamic sequences adapt to prospect actions.
• Data-driven decisions: Comprehensive analytics guide your optimization efforts.
• Scalability: Run thousands of interactions concurrently without adding headcount.
• Compliance: Fully GDPR-compliant processes protect you and your clients.

Ready to see these benefits in action? Get Started with Closely Today and transform your lead gen approach.

Customer Support

Closely’s support team is available via live chat and email, guaranteeing responses within two business hours. Whether you need help setting up your first sequence or troubleshooting integration, expert guidance is just a message away.

For enterprise customers, dedicated success managers provide personalized onboarding, training sessions, and quarterly reviews to ensure your campaigns continually outperform expectations.

External Reviews and Ratings

Users praise Closely’s intuitive interface and robust analytics, highlighting a typical connection rate uplift of 30–50%. Positive feedback often notes the seamless CRM integration and customizable workflows. Some novices mention a learning curve when building advanced sequences, but support resources and templates help flatten it quickly.

Educational Resources and Community

Closely maintains an active blog, hosting weekly articles on outreach best practices, A/B testing strategies, and LinkedIn algorithm updates. Webinars and live workshops offer hands-on training, while a private Slack community connects you with fellow growth professionals sharing tips and templates.

Conclusion

Effective lead gen on LinkedIn demands a blend of personalization, timing, and data-driven optimization. Closely consolidates these elements into one streamlined platform—enabling teams to automate complex sequences, track every touchpoint, and integrate seamlessly with your existing stack. Ready to stop chasing spreadsheets and start generating real conversations? Get Started with Closely Today.