Searching for the ultimate guide to automation software? You just landed on the right page. In this article, I’ll introduce you to Moosend, a powerful automation software that can transform the way you handle email marketing campaigns. Get started by trying Moosend free for 30 days today.

As someone who has tested countless marketing platforms, I know firsthand how challenging it can be to find a solution that balances ease of use with advanced capabilities. Moosend has been on the market since 2011, serving thousands of businesses worldwide—ranging from startups to enterprise brands. Recognized in industry awards for innovation and customer satisfaction, Moosend offers you a risk-free trial to explore every feature without commitment.

What is Moosend?

Moosend is an all-in-one email marketing and marketing automation software designed to streamline your digital communication, from designing emails to capturing leads and analyzing results. It provides an intuitive interface that centralizes campaign creation, audience segmentation, landing page building, and performance tracking in one place.

By leveraging AI-powered content suggestions and dynamic personalization, Moosend enables you to deliver targeted messages that resonate with each subscriber. Whether you’re a solopreneur or part of a large marketing team, Moosend scales with your needs and grows alongside your business.

Moosend Overview

Founded in 2011 by a group of seasoned marketers and developers, Moosend set out to simplify email marketing for businesses of all sizes. The founders recognized early on that automation would be the key to achieving consistent, scalable engagement without adding manual workload.

Over the years, Moosend has hit several major milestones: surpassing one billion emails sent per month, launching an AI engine for predictive content, and building a library of over 100 professionally designed templates. Today, Moosend serves clients in 120+ countries, supports multiple languages, and integrates with popular e-commerce, CRM, and CMS platforms.

With a mission to democratize marketing automation, Moosend continues to innovate by releasing new features based directly on user feedback—ensuring that the platform remains both cutting-edge and user-friendly.

Pros and Cons

Pros:
1. Intuitive drag-and-drop editor that requires no coding skills.
2. Advanced automation workflows to nurture leads and re-engage customers.
3. Robust lead generation tools including landing pages, pop-ups, and forms.
4. AI-powered content suggestions for subject lines, images, and layout.
5. Comprehensive analytics dashboard with real-time insights.
6. Flexible pricing and a 30-day free trial with no credit card required.
7. High deliverability rates backed by built-in SMTP server and feedback loops.

Cons:
1. Transactional emails are not included in the basic Pro Plan.
2. Single Sign-On (SSO) and dedicated account manager are reserved for higher-tier plans.
3. Some advanced segmentation features are still in development.

Features

Moosend’s comprehensive feature set empowers marketers to build, automate, and optimize campaigns seamlessly. Below is a detailed look at each major capability:

Drag-and-Drop Email Editor

Create captivating emails without writing a single line of code. The editor is built for speed and flexibility, letting you focus on content and design.

• Choose from 100+ fully customizable templates covering newsletters, promotions, and transactional emails.
• AI-driven suggestions for subject lines and body copy to maximize open rates and click-throughs.
• Mobile-friendly preview ensures your messages look great on every device.

Smart Automation Workflows

Set up multi-step automation flows that guide subscribers through personalized journeys, from welcome sequences to cart abandonment reminders.

• Pre-built automation recipes help you launch common workflows in minutes.
• Conditional splits and delays control the timing and targeting of each email.
• Advanced triggers—such as website visits, email opens, and form submissions—keep your audience engaged at the right moment.

Landing Page Builder

Design high-converting landing pages without developer help. Choose a template, customize the layout, and connect it directly to your campaigns.

• Drag-and-drop sections for headlines, images, videos, and forms.
• Built-in A/B testing to optimize headlines, CTAs, and page elements.
• Real-time analytics for visitor behavior and conversion rates.

Subscription Forms and Pop-ups

Capture leads on any website or blog with customizable opt-in forms and pop-ups that sync automatically with your Moosend lists.

• Multiple display types: embedded inline forms, lightbox pop-ups, and exit-intent overlays.
• Field customisation to collect name, interests, location, and more.
• Targeting rules based on page, device, or user behavior.

SMTP Server & Deliverability Tools

Send transactional and marketing emails reliably through Moosend’s built-in SMTP server, with dedicated IP options for high-volume senders.

• Deliverability monitoring with feedback loops and bounce management.
• DKIM, SPF, and DMARC support to authenticate your sending domain.
• Reputation tracking and inbox placement analytics.

Real-Time Analytics & Reporting

Measure the success of your campaigns with in-depth reports that cover opens, clicks, deliverability, and revenue attribution.

• Visual dashboards with trend graphs and heat maps.
• Geo-location and device breakdowns for audience insights.
• Custom report builder to track KPIs unique to your business.

Midway through exploring Moosend’s features, you might decide to dive in and experience the platform firsthand. Feel free to try Moosend free for 30 days today and test each tool with your own data.

Moosend Pricing

Moosend offers transparent, usage-based pricing with three main tiers and multiple billing cycles to fit your budget and growth stage. All plans include unlimited email sends—only the number of contacts determines the price.

Pro Plan

Starting at $9/month for up to 500 contacts (billed monthly). Ideal for freelancers, solopreneurs, and small businesses.

• Unlimited email campaigns and sends
• Email marketing automation
• Landing pages and subscription forms
• Built-in SMTP server
• No long-term commitment—cancel anytime

Choose biannual billing to save 15% or annual billing to save 20% on your total cost.

Moosend+ Plan

Custom pricing based on advanced needs. Designed for growing businesses that require transactional emails and enterprise-grade security.

• All Pro Plan features
• Transactional email support
• Single Sign-On (SSO) and SAML authentication
• Dedicated account manager and onboarding support

Enterprise Plan

Fully tailored solution for large organizations and agencies. Contact Moosend’s sales team for a personalized quote and SLA options.

• Custom feature development and integration support
• Advanced deliverability consulting
• White-label options and multi-account management

Moosend Is Best For

Moosend’s flexible feature set and scalable pricing make it the ideal automation software for a wide range of use cases:

E-commerce Stores

Recover abandoned carts, send product recommendations, and run seasonal promotions with dynamic content tailored to each shopper’s behavior.

Small and Medium Businesses

Keep costs low while accessing enterprise-level automation. Build your audience with landing pages and nurture leads through targeted email series.

Marketing Agencies

Manage multiple client campaigns from one platform. Use team collaboration features to assign roles, share templates, and maintain brand consistency.

SaaS Companies

Onboard new users with multi-step welcome flows, upsell premium features, and reduce churn with automated check-ins and surveys.

Nonprofits and Educational Institutions

Boost event registrations, fundraising campaigns, and community engagement with segmented email lists and personalized messaging.

B2B Enterprises

Run targeted lead nurturing campaigns, score leads automatically, and pass qualified prospects directly to your sales team via CRM integrations.

Benefits of Using Moosend

When you adopt Moosend as your go-to automation software, you unlock:

• Effortless scalability: Grow your contact list and automate an unlimited number of campaigns without changing platforms.
• Improved deliverability: Industry-leading SMTP infrastructure and deliverability monitoring ensure your emails land in the inbox.
• Time savings: Automate repetitive tasks like welcome series, birthday emails, and re-engagement sequences.
• Deeper personalization: Leverage dynamic content blocks and AI suggestions to send highly relevant messages.
• Data-driven insights: Real-time analytics help you optimize subject lines, send times, and content based on subscriber behavior.
• Cost-effectiveness: Flexible plans and a free trial let you invest only in the features you need.

Customer Support

Moosend prides itself on responsive, multi-channel support to help you every step of the way. Standard support includes live chat and email assistance, with average response times under one hour during business hours.

For growing and enterprise customers, dedicated account managers provide personalized onboarding, deliverability best practices, and strategic campaign advice. The extensive knowledge base and video tutorials also serve as 24/7 self-help resources.

External Reviews and Ratings

On G2, Moosend holds a 4.5-star rating from over 300 reviews. Users frequently highlight the platform’s ease of use, reliability, and robust automation capabilities. One reviewer noted, “Moosend’s automation workflows have increased our email-driven revenue by 30% in just three months.”

Capterra users echo similar praise, with specific shout-outs to the drag-and-drop editor and responsive customer support. A minority of reviewers requested more advanced split-testing features—feedback that Moosend’s product team is actively addressing in upcoming releases.

Educational Resources and Community

Moosend offers an extensive library of resources to keep you informed and empowered:

• Official blog with weekly articles on email marketing best practices, industry trends, and case studies.
• On-demand and live webinars led by marketing experts covering topics like automation strategy and deliverability.
• Video tutorial series walking you through every feature, from list building to analytics.
• Active community forum where users share templates, automation recipes, and success stories.
• Certification program to validate your expertise and boost your resume.

Conclusion

Throughout this guide, you’ve discovered how Moosend’s intuitive interface, powerful automation workflows, and data-driven insights position it as the ultimate automation software for businesses of all sizes. With flexible pricing, a risk-free trial, and ongoing product innovation, Moosend empowers you to create, launch, and optimize email campaigns that drive real results.

Ready to streamline your marketing efforts? Try Moosend free for 30 days today and experience firsthand why thousands of brands choose Moosend as their preferred automation solution. Start your free trial now, and watch your engagement and revenue soar.