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Proven Text Message Marketing Tactics to Boost Sales

Struggling to turn your promotional efforts into real revenue? With text message marketing, you can reach customers instantly, boost engagement, and drive conversions like never before. Postscript makes it simple to grow your SMS audience, personalize messages at scale, and automate high-impact campaigns—all in one dedicated platform. Try Postscript Free for 30 days Today and discover how powerful text message marketing can transform your ecommerce sales.

Build a High-Quality Subscriber List

A thriving SMS program starts with rapid, compliant list growth. Postscript offers multiple acquisition tools to capture opt-ins without disrupting the shopping experience:

Desktop & Mobile Popups

Use the intuitive popup editor to match your brand design, pick incentives like discounts or free shipping, and configure display rules to collect phone numbers seamlessly on your site.

Onsite Opt-In Widgets

Keep visitors on-site while they subscribe by embedding unobtrusive opt-in prompts. Convert browsing shoppers into SMS subscribers with minimal friction.

Text-to-Join Keywords & QR Codes

Promote unique keywords across social, email, and print. Shoppers can join in seconds by texting your keyword or scanning a QR code on packaging and in-store displays.

Checkout Collection & Landing Pages

Leverage built-in checkout fields for Shopify, Recharge, Carthook, and custom checkouts to capture subscribers at point of purchase. Or create standalone landing pages with SMS opt-in forms for campaigns and ads.

Back in Stock Notifications

Automatically prompt visitors to sign up for restock alerts when products sell out. Capture high-intent subscribers who are ready to buy once the item returns.

Segment and Personalize for Maximum Relevance

Text message marketing shines when messages feel tailored. Postscript’s advanced segmentation and targeting ensure you send the right message to the right person at the right time:

  • Choose from over 45 segmentation filters, including purchase history, SMS engagement, geographic region, and preferred product categories.
  • Combine more than 85 trigger filters—like cart value, line items, discount usage—to refine who gets each automation.
  • Enrich segments with data from app integrations so every campaign aligns with a subscriber’s unique profile and behavior.

Automate Flows That Drive Conversions

Timely, automated messages can turn window shoppers into loyal customers. Postscript’s Flow Builder and AI-powered automations let you:

  • Design welcome series that introduce your brand and offer a first-order incentive.
  • Recover abandoned carts with reminder texts and dynamic discount codes.
  • Notify subscribers when orders ship, products restock, or prices drop.
  • Trigger post-purchase sequences—upsells, cross-sells, and review requests—to boost lifetime value.

With Postscript AI, test hundreds of message variants instantly and optimize for a 20% average revenue increase on high-ROI flows.

Leverage Two-Way Conversations

True engagement happens when customers can reply and receive personalized responses. Postscript’s messaging interface and machine-learning filters help you:

  • Categorize incoming texts by sentiment and topic—questions, shipping updates, returns—and prioritize high-value threads.
  • Forward complex inquiries to your support team via Slack, email, or help-desk integrations like Zendesk and Gorgias.
  • Scale one-to-one dialogs with prebuilt reply flows that branch based on subscriber replies and behaviors.

Optimize with AI-Driven Testing & Analytics

Stop wasting time on manual A/B tests. Postscript’s AI explores thousands of variants, surfaces winning copy, and delivers actionable insights—all backed by industry-leading benchmarks:

  • Achieve an average 34x ROI on campaigns and automations.
  • Visualize performance with SMS-first dashboards built for Shopify merchants.
  • Make data-driven decisions with real-time metrics on clicks, conversions, list growth, and revenue.

Ensure Compliance & Protect Your Brand

With FTC and TCPA regulations around SMS, compliance is non-negotiable. Postscript embeds legal best practices into every feature, from opt-in flows and consent tracking to autogenerated compliance reports. Rest easy knowing your SMS program meets industry standards and protects you from costly fines.

Track ROI and Refine Your Strategy

Text message marketing is measurable from end to end. Use Postscript’s attribution windows and performance reporting to:

  • Identify top-performing campaigns and pinpoint subscriber segments driving the most revenue.
  • Experiment with send times, message frequency, and incentive tiers to maximize engagement.
  • Scale successful flows while pruning underperforming variants through holdout testing.

Best Practices for SMS Success

  • Respect Frequency: Limit promos to 3-5 messages per month to avoid opt-outs.
  • Offer Clear Value: Lead with exclusive discounts, early access, or product tips.
  • Maintain Clarity: Include concise calls to action and a visible opt-out option in every text.
  • Personalize Wherever Possible: Use first names, past purchases, and browsing data to make texts feel one-to-one.
  • Test Continuously: Leverage AI testing to refine copy, timing, and segmentation for peak performance.

Ready to unlock the full potential of text message marketing? Try Postscript Free for 30 days Today and see how easy it is to grow subscribers, automate high-impact campaigns, and drive real ecommerce revenue.

Try Postscript Free for 30 days Today and make SMS your #1 revenue channel.