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What Is Brevo?

Brevo is an all-in-one email marketing software, automation, and CRM platform designed to help businesses grow smarter. Whether you’re running promotional sale blasts, setting up drip-sequence nurturing, or managing your entire customer pipeline, Brevo brings everything under a single roof. With AI-driven content creation, multi-channel messaging, and robust CRM features, Brevo empowers marketers, salespeople, and support teams to work together toward higher conversions, faster revenue growth, and superior customer satisfaction.

Features

Brevo’s modular design covers five core platforms—each packed with powerful tools. Here’s a closer look at what you get:

Marketing Platform

This is where marketing magic happens. The Brevo Marketing Platform helps you reach your audience across email, SMS, and WhatsApp—automated and optimized by AI.

• Email Marketing: Intuitive drag-and-drop editor, customizable templates, and advanced personalization to craft visually engaging campaigns.
• Aura AI Content Creation: Instantly generate subject lines, body copy, and social snippets based on your brand voice—saving hours on brainstorming.
• SMS & WhatsApp Campaigns: Send time-sensitive offers directly to mobile inboxes, perfect for flash sale alerts and timely reminders.
• Marketing Automation: For Business and Enterprise users, build multi-step workflows that trigger based on subscriber behavior, purchase history, or engagement score.
• Predictive Sending: Leverage AI to determine the best send time for each contact—maximizing open rates without manual guesswork.

Sales Platform

Accelerate your sales cycle with tools to manage pipelines, enrich contacts, and track every opportunity from lead to close.

• Drag & Drop Pipeline Management: Customize deal stages, assign tasks, and visually track progress in a kanban-style dashboard.
• Aura AI Contact Enrichment: Automatically enrich leads with social profiles, company data, and scoring attributes to prioritize high-value prospects.
• Meeting & Call Recordings: Keep detailed records of calls, store them in the CRM, and analyze performance for continuous improvement.
• Sales Automation (Pro): Trigger follow-up emails, task reminders, and notifications—ensuring no deal slips through the cracks.
• Advanced Reporting (Pro): Get real-time insights into deal velocity, conversion rates, and revenue forecasts.

Conversations Platform

Deliver top-notch customer service via live chat, chatbots, and a universal inbox that consolidates email, social, and messaging channels.

• Universal Inbox: Manage email, Facebook Messenger, Instagram DMs, WhatsApp, and website chat all in one place.
• Chatbot & Targeted Messages: Automate FAQs, lead capture, and routing to free agents for complex inquiries (Pro plan).
• Aura AI Live Chat Summary: Generate instant conversation summaries for agents who join mid-chat or for post-interaction review.
• Mobile Apps: iOS and Android applications ensure your team can respond on the go.

Customer Data Platform

Unify all your customer data across multiple sources—databases, warehouses, APIs—into a single model for consistent, actionable insights.

• Multi-Table Data Model: Structure complex relationships between customers, orders, events, and custom objects.
• Scoring Library: Apply pre-built scoring rules like RFM (Recency, Frequency, Monetary) to prioritize contacts.
• Identity Resolution: Deduplicate records and assign a unique ID to each customer, ensuring accurate segmentation.
• Dashboards & BI Integration: Export or visualize data in third-party analytics tools for advanced reporting.

Messaging API

For developers and transactional email specialists, Brevo offers powerful APIs for sending individualized messages at scale.

• Email, SMS & WhatsApp API: Deliver triggered notifications—order confirmations, password resets, delivery alerts.
• CMS Integration: Connect with WordPress, Shopify, or custom CMS to automate newsletter signups and blog updates.
• Inbound Parsing: Capture email replies, parse content, and feed structured data back into your apps.

Pricing

Brevo pricing is transparent and flexible—ideal for solo entrepreneurs up to enterprise teams.

• Free ($0/month): Perfect for startups and freelancers testing the waters. Send up to 300 emails/day, access SMS & WhatsApp messaging, use basic templates, and community support. Ideal for small sale promotions or beginner email lists.
• Starter (from $9/month): Suits growing businesses needing a higher monthly email quota (5,000+ emails). Add 24/7 email support, remove the Brevo logo, and unlock basic reporting.
• Business (from $18/month): Best for agencies and mid-sized teams. Unlimited contacts, advanced statistics, marketing automation, predictive sending, A/B testing, landing pages, and phone support.
• Enterprise (Custom Pricing): Tailored for large organizations with high-volume needs. Includes sub-account management, advanced integrations, enterprise-grade security, personalized onboarding, and dedicated support.

Benefits to the User (Value for Money)

• Cost-Effective All-in-One Platform: You get email, SMS, WhatsApp, CRM, and chat tools under one roof—eliminating multiple subscriptions and reducing overall costs.
• Scalable Plans: Start free, upgrade as you grow. The seamless transition ensures you only pay for what you need while keeping crucial data and workflows intact.
• AI-Driven Efficiency: Aura AI handles content creation, predictive sending, and contact enrichment—slashing manual workload and letting you focus on strategy.
• Improved Engagement: Personalized send times, dynamic segmentation, and multi-channel outreach boost open rates, click rates, and ultimately, conversion.
• Unified Customer View: Centralize data across marketing, sales, and support for coherent reporting, better segmentation, and smarter decision-making.
• Expert Support & Resources: From community forums on the Free plan to dedicated account managers on Enterprise, help is always available when you need it.
• Exclusive Discount: Right now you can unlock Brevo with a special Get 10% OFF Brevo annual plans Today—maximizing your ROI from day one.

Customer Support

Brevo’s support framework scales with your plan. On the Free tier, you’ll find a vibrant community forum where users share tips, tricks, and troubleshooting advice. If you prefer more personalized guidance, the Starter plan offers round-the-clock email assistance so you can resolve issues overnight without missing a beat.

For Business and Enterprise subscribers, phone support and dedicated account managers ensure that any challenge—big or small—is handled swiftly. Plus, comprehensive documentation, video tutorials, and step-by-step guides are available to empower your team to implement campaigns and automate processes with confidence.

External Reviews and Ratings

Brevo consistently earns high marks on major review sites. On G2, it holds a 4.5-star average from over 1,200 reviews. Users praise its intuitive interface, robust feature set, and exceptional deliverability rates. Capterra reviewers highlight how quickly they saw ROI after migrating from multi-tool stacks to a unified Brevo workspace.

Some constructive feedback mentions occasional lag in high-volume send queues during peak hours and a learning curve for advanced automation features. Brevo addresses these concerns by optimizing server capacity, rolling out queue-management improvements, and expanding its library of automation templates and guided on-boarding sessions.

Educational Resources and Community

Brevo maintains a rich knowledge base and blog, covering topics from email best practices to in-depth CRM strategies. Regular webinars and video tutorials walk you through new feature rollouts, campaign optimization techniques, and AI-powered workflows. The official documentation is continuously updated, ensuring all instructions reflect the latest UI and API changes.

Outside official channels, an active user community thrives on platforms like Slack and LinkedIn Groups. Peer-to-peer forums and local meetups allow marketers to swap templates, test scripts, and share results from sale campaigns. Whether you’re troubleshooting a template or brainstorming segmentation logic, the community is a fantastic supplement to Brevo’s own training materials.

Conclusion

In summary, Brevo stands out as a powerhouse solution for running effective sale campaigns, nurturing leads through automated journeys, and keeping customer data organized—without juggling multiple tools. With transparent pricing, AI-driven features, and a flexible free tier, it’s a risk-free way to elevate your marketing game. Plus, you can’t beat a Get 10% OFF Brevo annual plans Today promotion that unlocks premium capabilities at a fraction of the cost. If you’re ready to streamline your workflow, boost conversions, and score big on savings, Brevo is your ticket to marketing and sales success.

Get Started with Brevo for Free Today (Send 300 emails/day for FREE)