Searching for the ultimate guide to call tracking software? You just landed on the right page. From measuring phone leads to understanding every touchpoint in your marketing funnel, effective call tracking can transform your ROI overnight. That’s why I recommend WhatConverts as the go-to solution to capture, organize, and analyze every incoming call, form, or chat lead.

If you’ve ever felt in the dark about which campaign drove that high-value phone conversation, you’re not alone. I’ve tested dozens of platforms, and WhatConverts stands out—trusted by top agencies and performance marketers for years, praised for its intuitive interface and robust attribution insights. Ready to see how it works? Try WhatConverts Free for 14 days Today and watch your marketing ROI climb.

What is WhatConverts?

WhatConverts is a comprehensive call tracking software that captures every lead interaction—calls, web forms, chats—and ties them back to your marketing channels. It goes beyond just counting phone calls by offering detailed reports, dynamic number insertion, and attribution for each conversion type. In short, it’s everything you need to prove and grow your marketing ROI in one platform.

WhatConverts Overview

Founded with the mission to eliminate guesswork from marketing attribution, WhatConverts launched over a decade ago. Starting as a simple call-recording tool, it quickly evolved into a full lead tracking suite as digital marketing grew more complex.

Today, performance marketers and agencies rely on WhatConverts to track calls, forms, chats, and eCommerce transactions in one place. With continuous feature releases—like multi-click attribution, API integrations, and HIPAA compliance—it has scaled to serve solo businesses and large agencies alike.

Pros and Cons

Pros:

Comprehensive Lead Capture: Track calls, forms, and chats in a single dashboard.

Dynamic Number Insertion: Automatically swap tracking numbers for each visitor.

Custom Reporting: Build tailored reports and schedule them by email.

Attribution Insights: See which campaigns, keywords, and pages deliver real leads.

Scalable Plans: From individual businesses to large agencies with unlimited accounts.

Integrations: Connect with Google Ads, Bing, Analytics, and your CRM via API.

HIPAA Compliance: Ideal for healthcare clients handling sensitive information.

Call Flows: Route calls based on time, agent availability, or IVR menus.

Lead Qualification: Value, filter, and export leads for billing or client reports.

Real-Time Reporting: Monitor performance as leads come in, anywhere, anytime.

Cons:

Pricing can rise quickly for high-call volumes, so monitoring usage credits is essential.

Some advanced features require technical setup or API knowledge to fully leverage.

Features

WhatConverts is packed with features designed to capture every lead and turn data into actionable insights.

Call Tracking and Recording

Instantly assign local or toll-free numbers, record calls, and store them for quality assurance.

• Automated call logs and recordings.
• Custom call disposition tags.
• Keyword-level reporting for paid campaigns.

Form and Chat Tracking

Capture all web form submissions and chat interactions alongside calls.

• Track hidden field values like campaign parameters.
• Real-time form notifications by email or Slack.
• Chat transcripts linked to the customer journey.

Dynamic Number Insertion (DNI)

Swap phone numbers on your site based on visitor source to pinpoint attribution.

• JavaScript snippet for easy deployment.
• Supports single-page apps and dynamic content.
• Works with any web platform—WordPress, Joomla, custom builds.

Custom and Scheduled Reports

Create detailed marketing intelligence reports in minutes and schedule them to send automatically.

• Drag-and-drop report builder.
• Automated PDFs delivered to inboxes or client portals.
• Segment by campaign, keyword, date range, or lead status.

Multi-Click Marketing Attribution

Understand the full customer journey by tracking multiple touchpoints before conversion.

• Attribution models: last click, first click, linear, position-based.
• Pages visited and time on site integration.
• Customer journey visualization in call flow reports.

WhatConverts Pricing

Whether you’re a solo entrepreneur or a marketing agency, there’s a plan tailored to your needs.

Call Tracking Plan

Price: $30/mo (includes $30 usage credit)

Ideal for small businesses needing basic call and text tracking.

• Call and text message tracking
• Instant tracking numbers
• Dynamic Number Insertion
• Call recording and API access

Plus Plan

Price: $60/mo (includes $30 usage credit)

Ideal for growing businesses tracking calls, forms, and chats.

• All Call Tracking features
• Form and chat tracking
• Campaign & keyword reporting
• Google Ads, Bing & Analytics integrations

Pro Plan

Price: $100/mo (includes $30 usage credit)

Recommended for agencies and advanced marketers.

• All Plus features
• Call flows and IVR
• Report builder and scheduled reports
• HIPAA compliance

Elite Plan

Price: $160/mo (includes $30 usage credit)

Best for data-driven teams needing advanced attribution.

• All Pro features
• Customer journey mapping
• Multi-click attribution
• Lead intelligence and pages visited

WhatConverts Is Best For

From solo entrepreneurs to enterprise agencies, see who benefits most from WhatConverts.

Small Business Owners

Track every phone call and form submission without the complexity of enterprise platforms.

Marketing Agencies

Manage unlimited clients under one roof, deliver branded reports, and prove ROI with concrete lead data.

Healthcare Providers

Maintain HIPAA compliance while tracking patient calls and form leads securely.

eCommerce Stores

Attribute phone orders and chat leads back to paid ads and organic search for full revenue visibility.

Benefits of Using WhatConverts

• Accurate Attribution: No more guessing which channels drive phone leads and form fills.
• Centralized Lead Data: All calls, forms, and chats in one dashboard.
• Increased ROI: Shift budgets toward high-performing campaigns with real data.
• Client Reporting: Automated, white-label reports that showcase results.
• Scalable Solution: From $30/mo plans to enterprise agency pricing.
• Enhanced Customer Experience: Faster follow-up with call recordings and disposition tags.

Customer Support

WhatConverts offers responsive email and live chat support, with most inquiries answered within hours. Dedicated account managers are available on higher-tier plans for setup assistance and strategy guidance.

The team maintains an extensive knowledge base, video tutorials, and regular webinars to ensure you get the most out of your subscription.

External Reviews and Ratings

Users praise WhatConverts for its intuitive interface, reliable call tracking, and excellent customer support. On Capterra and G2, it holds average ratings above 4.5 stars.

Some feedback calls out occasional setup complexity for advanced features—addressed by the detailed implementation guides and priority support for Pro and Elite plans.

Educational Resources and Community

WhatConverts maintains an active blog, monthly webinars, and on-demand video tutorials covering call tracking best practices and marketing attribution strategies. A dedicated user forum and private Facebook group connect hundreds of marketers sharing tips and case studies.

Conclusion

Effective call tracking software is no longer optional—it’s essential for demonstrating marketing ROI and optimizing campaigns. WhatConverts delivers robust features, clear attribution, and seamless integrations to help you capture every lead and turn data into decisions. Ready to see what you’re missing? Try WhatConverts Free for 14 days Today and start making every marketing dollar count.

Try WhatConverts Free for 14 days Today: https://go.thenerdynoob.com/whatconverts