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What Is Apollo?

Apollo is an AI-powered sales intelligence and engagement platform designed to help B2B teams find, engage, and close deals faster. It brings together robust prospecting data, AI-driven workflows, and seamless integrations so sales reps and marketers can accelerate pipelines and hit their targets more predictably.

Use cases include:

• Building highly targeted prospect lists from over 210 million contacts and 35 million companies
• Automating multi-channel outreach with AI-assisted personalization
• Enriching CRM records in real time to keep data pristine
• Managing the entire go-to-market pipeline from a unified command center

Features

Apollo packs a suite of features that empower sales teams at every stage—from researching prospects to closing the deal.

Pipeline Builder

With Pipeline Builder, I can:

• Leverage smarter AI filters to zero in on ideal customer profiles
• Access richer firmographic, technographic, and intent data
• Automate list exports and follow-up reminders
• Quickly save and segment pipelines by region, industry, or role

Call Assistant

The Call Assistant transforms every call into actionable insights:

• Record and transcribe conversations in real time
• Use AI to pull out key discussion points and objections
• Schedule follow-up meetings directly within the call interface
• Automatically log call details back to CRM

Data Enrichment

Keeping contact and account data fresh is effortless:

• Sync enrichment updates to any CRM or marketing tool via API
• Add 30+ data points—emails, direct dials, revenue estimates, and more
• Clean duplicate or incomplete records with one click
• Automate nightly enrichment to ensure accuracy

Go-To-Market Platform

Apollo’s Go-To-Market hub serves as a central command center:

• Launch and monitor sequences across email, phone, and social
• Track engagement with detailed activity dashboards
• Coordinate team outreach with shared templates and playbooks
• Use advanced workflows to nudge prospects at the right time

Find the Right People & Book Quality Meetings

This feature set combines multiple data providers so I can:

• Filter by intent signals, job title, company size, and more
• Personalize messaging at scale with dynamic fields
• Book meetings instantly via built-in scheduler
• Leverage Gmail & Salesforce extensions for quick outreach

AI-Assisted Meetings

Make every meeting count:

• Pre-call AI insights outline prospect background and pain points
• Automatic transcription surfaces follow-up tasks
• One-click follow-up emails with personalized content
• CRM auto-updates save hours of manual work

Accurate Data Where You Need It

Access up-to-date intelligence right inside your workflow:

• CSV cleanup tool eliminates bad contacts in bulk
• Real-time enrichment via API for any system
• Data quality notifications to flag stale or missing info

Run Your Entire Sales Cycle on Unified Customer Data

From prospecting to closed-won, Apollo keeps everything in one place:

• Centralized deal tracking and pipeline management
• Seamless CRM integrations with Salesforce, HubSpot, and more
• Pre-built reports and dashboards for quick performance insights
• Customizable workflows that adapt to your process

Pricing

Apollo offers flexible plans to match your team’s size and goals. Here’s a breakdown:

• Free Plan — $0/user/month. Best for evaluating core features.
  • 100 credits/user/month
  • 2 sequences
  • Basic filters, Gmail & Salesforce extension
• Basic Plan — $59/user/month. Ideal for small sales teams.
  • 2,500 credits/user/month
  • 2 sequences, advanced filters
  • CRM integrations, meeting scheduling
  • 6 intent topics & enrichment
• Professional Plan — $99/user/month. (Most popular)
  • 4,000 credits/user/month
  • Unlimited sequences & round robin meetings
  • US dialer, 5 mailboxes/user
  • AI research intelligence, call recordings & insights
  • Automated workflows & advanced reports
• Organization Plan — $149/user/month (annual, min. 3 users)
  • 6,000 credits/user/month
  • International dialer, 15 mailboxes/user
  • 12 intent topics, custom dashboards
  • Advanced security & single sign-on

Benefits to the User (Value for Money)

Choosing Apollo means getting more bang for your buck. Here’s why:

• Comprehensive Data Access
  Unlock 210 million contacts and 35 million companies in one platform—no need for multiple subscriptions.
• Time Savings
  Automate outreach, call logging, and follow-ups to free up hours each week.
• Higher Conversion Rates
  Use AI-driven personalization and intent filters to engage prospects who are ready to buy.
• Scalability
  From solo sellers to enterprise GTM teams, Apollo scales with your needs—just pick the plan that fits.
• Data Accuracy
  Real-time enrichment ensures your CRM is always up-to-date, reducing bounce rates and wasted efforts.
• Cost Efficiency
  By consolidating sales intelligence, engagement, and analytics, you eliminate separate vendor fees.
• Expert Support & Resources
  Get guidance from Apollo’s team and community to maximize ROI.

Ready to compare plans? Explore Apollo pricing and see how easy it is to get started.

Customer Support

Apollo’s support team is renowned for fast, personalized responses. Whether you hit a technical snag or need best-practice advice, you can reach them via live chat on the platform or email. Response times are typically under an hour during business hours, and their knowledge base addresses frequently asked questions in depth.

For enterprise customers on the Organization Plan, there’s access to a dedicated customer success manager and priority phone support. They host regular training webinars and offer 1:1 onboarding sessions so your team gets up to speed quickly.

External Reviews and Ratings

According to G2, Apollo holds an average rating of 4.5/5 stars from over 400 reviews. Users frequently praise:

• Data accuracy and breadth of contact information
• Ease of use with powerful filters
• Robust AI insights that streamline outreach

On TrustRadius, customers highlight excellent value for money and strong integration capabilities. Some recurring critiques include occasional API rate limits and learning curves for advanced workflows—but Apollo has addressed these by expanding API capacity and releasing more step-by-step tutorials in their Help Center.

Educational Resources and Community

Apollo invests heavily in education. Their official blog covers topics from cold email best practices to advanced sales analytics. The Apollo YouTube channel offers weekly video tutorials, and their comprehensive documentation walks users through every feature.

For peer support, Apollo hosts a thriving online community where sales professionals share templates, success stories, and troubleshooting tips. Regular virtual events and user meetups offer chances to network and learn directly from customer success experts.

Conclusion

In summary, Apollo combines top-tier sales intelligence, AI-driven engagement, and seamless automation into one unified platform. With a Free plan to explore core capabilities and scalable paid tiers that grow with your business, it offers outstanding value. And right now, you can Get 20% OFF on Apollo annual plans Today to lock in premium features at a discount.

Don’t miss out—supercharge your pipeline and close deals faster by grabbing this limited-time offer. Get Started with Apollo for Free Today.