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Best ITSM Software to Automate Workflows & Improve Service

Searching for the ultimate guide to best itsm software? You’ve just landed on the right page. In this comprehensive walkthrough, I’ll share everything you need to know to choose and implement the Freshservice platform—an AI-powered, enterprise-grade ITSM solution designed to automate workflows, delight end users, and transform your IT department into a value creator.

If you’ve ever struggled with ticket overload, manual incident triage, or siloed teams, you’re not alone. I’ve tested countless tools over the years, and Freshservice stands out for its codeless drag-and-drop automations, built-in AI assistant, and user-friendly interface. Backed by thousands of organizations worldwide and industry awards for innovation, Freshservice empowers you to deliver exceptional service without complexity. Ready to see it in action? Try Freshservice Free for 14 days Today.

What is Freshservice?

Freshservice is a cloud-based IT service management (ITSM) and enterprise service management (ESM) platform that enables organizations of all sizes to automate routine tasks, streamline incident and change management, and provide an omnichannel support experience. Built on modern architecture, Freshservice combines ITIL best practices with AI-driven features to boost agent productivity and enhance end-user satisfaction.

Freshservice Overview

Founded in 2010 by the team behind Freshworks, Freshservice began as a simple help desk solution. Over the past decade, it has evolved into a unified ITSM suite that covers everything from incident and problem management to IT asset management (ITAM) and operations management. Its mission is to make enterprise service delivery as intuitive as consumer-grade experiences.

Key milestones include:

  • 2015: Launch of the refreshingly simple, modern UI that set a new standard for ITSM usability.
  • 2018: Introduction of Freddy AI for conversational ticketing and self-service automation.
  • 2021: Expansion into IT operations management and ITAM with an auto-updating CMDB.
  • 2023: Recognition as a Leader in Gartner Magic Quadrant for ITSM tools.

Today, Freshservice serves over 30,000 customers worldwide—from startups to Fortune 500 enterprises—helping teams unify service delivery and drive digital transformation.

Pros and Cons

Pro: Codeless drag-and-drop workflow builder makes automations easy to design and maintain.

Pro: Built-in Freddy AI assists with ticket triage, recommended solutions, and conversational self-service.

Pro: Unified dashboard offers omnichannel visibility across email, chat, phone, Slack, and major incident feeds.

Pro: Auto-updating CMDB provides real-time insights into hardware, software, and SaaS assets.

Pro: Seamless integrations with major enterprise apps—both cloud and on-premise—for faster time to value.

Pro: Scalable pricing tiers that accommodate small teams to large, AI-driven IT organizations.

Pro: Strong analytics and reporting capabilities give managers actionable insights into service performance.

Con: Learning curve for advanced automation features may require initial training.

Con: Customization beyond core features can involve additional configuration effort or professional services.

Features

Freshservice offers a robust suite of features designed to address every aspect of IT service and operations management. Below are the standout capabilities that make it one of the best itsm software solutions on the market.

Freddy AI

Freddy AI brings intelligent automation and conversational assistance directly into your service desk.

  • AI-driven ticket classification and auto-assignment based on historical patterns.
  • Conversational self-service through chatbots and knowledge base integration.
  • Predictive insights to anticipate high-impact incidents before they occur.

Omnichannel Support

Deliver a unified support experience by consolidating multiple channels into a single pane of glass.

  • Email, phone, live chat, widget, and messaging apps like Slack and Microsoft Teams.
  • Seamless escalation of major incidents with real-time notifications.
  • Contextual customer and asset details presented to agents automatically.

Incident and Problem Management

Implement ITIL-aligned processes to manage incidents, minimize downtime, and root out recurring issues.

  • Customizable SLA policies and alerting mechanisms.
  • Major incident console for orchestrating cross-functional response.
  • Problem dashboards to track root cause analysis and workarounds.

Change and Release Management

Ensure risk-aware, compliant changes with streamlined approvals and release pipelines.

  • Change calendar with blackout windows and conflict detection.
  • Automated approval workflows and CAB collaboration tools.
  • Post-implementation reviews with integrated feedback capture.

Service Catalog and Self-Service Portal

Empower employees and customers to resolve common requests independently.

  • Drag-and-drop form builder for catalog items.
  • Knowledge base with AI-suggested articles for faster resolutions.
  • Tiered access control to govern request fulfillment.

IT Asset Management (ITAM)

Gain end-to-end visibility into hardware, software, and SaaS usage across your organization.

  • Auto-discovery agents for real-time asset tracking.
  • Software license compliance and usage analytics.
  • Automated contract and renewal management.

IT Operations Management (ITOM)

Consolidate monitoring, alerts, and remediation within your ITSM platform.

  • Integration with major monitoring tools for event management.
  • Automated incident creation from critical alerts.
  • Runbook automation to streamline operational tasks.

Freshservice Pricing

Freshservice offers flexible plans tailored to teams at every stage of IT maturity.

Starter

Price: $19 per agent/month
Ideal for small teams starting their first service desk.

  • Email, phone, chat, and widget channels.
  • Basic incident and knowledge management.
  • Occasional agents and CSAT surveys.

Growth

Price: $49 per agent/month
Ideal for IT teams building foundational practices.

  • SLA management and service catalog.
  • Freddy AI basic features.
  • Omnichannel support and enhanced reporting.

Pro

Price: $99 per agent/month
Ideal for advancing teams breaking silos and unifying service delivery.

  • Advanced automations and analytics.
  • ITOM and ITAM modules.
  • Major incident management console.

Enterprise

Custom pricing (Quote)
Ideal for mature IT organizations using AI for strategic service management.

  • Dedicated account support and onboarding.
  • Enterprise-grade security and compliance.
  • Managed service provider capabilities.

Freshservice Is Best For

Whether you’re a small help desk or a global IT operation, Freshservice adapts to your unique needs. Here’s who benefits most:

Small and Medium Businesses

Need an intuitive help desk with rapid setup and minimal IT overhead? Freshservice Starter plan gets you up and running in hours, not weeks.

Growing IT Teams

Looking to formalize processes like SLA management and change approvals? The Growth tier offers foundational automations and omnichannel support to build consistency.

Enterprise IT Organizations

Facing complex workflows, tight compliance requirements, and high ticket volumes? Pro and Enterprise plans deliver AI-driven insights, advanced ITOM, and ITAM to future-proof your IT service delivery.

Managed Service Providers

Deliver branded service desks to multiple clients under one roof. The Enterprise plan includes MSP-specific features for efficient multi-tenancy and billing.

Benefits of Using Freshservice

Adopting Freshservice unlocks transformative value for IT and the business at large:

  • Increased Efficiency: Automate repetitive tasks and eliminate manual handoffs.
  • Faster Resolutions: AI-driven ticket classification and self-service boost first-contact resolution rates.
  • Reduced Costs: Consolidate tools, lower infrastructure spend, and optimize resource allocation.
  • Enhanced Visibility: Real-time reporting, dashboards, and operational analytics for data-driven decisions.
  • Improved User Experience: Intuitive portal and omnichannel support keep employees and customers satisfied.
  • Scalability: A modular platform that grows with your organization’s evolving needs.

Ready to experience these benefits hands-on? Try Freshservice Free for 14 days Today and see why it’s recognized as one of the best itsm software solutions.

Customer Support

Freshservice’s customer success team is renowned for its responsiveness. Whether you submit a ticket via the support portal, reach out over live chat, or call the 24×7 helpline, you’ll get expert guidance to resolve issues quickly and keep operations running smoothly.

Beyond reactive support, Freshservice offers onboarding webinars, a rich knowledge base, and optional technical account managers for Enterprise customers. Their commitment to customer satisfaction ensures you achieve rapid time to value and continuous improvement.

External Reviews and Ratings

According to G2, Freshservice boasts an average rating of 4.4 out of 5, with reviewers highlighting its intuitive interface, powerful automation, and quick setup. Users commonly praise the AI features for reducing ticket loads and accelerating resolutions.

On TrustRadius, IT professionals appreciate the depth of ITAM and ITOM capabilities, although a handful note that advanced customizations can require professional services. Freshservice proactively addresses feedback by expanding self-help resources and bolstering in-product guidance for complex workflows.

Educational Resources and Community

Freshservice maintains an active community forum where users exchange best practices, share custom workflows, and troubleshoot together. The official blog publishes regular articles on ITSM trends, AI in service desks, and case studies from industry leaders.

Additional learning resources include video tutorials, on-demand webinars, and certification programs for ITIL 4 practitioners. These resources ensure your team stays current on service management best practices and maximizes the platform’s potential.

Conclusion

Choosing the best itsm software means balancing usability, automation power, and strategic scalability. Freshservice delivers on all fronts: intuitive codeless automations, built-in AI assistance, unified ITSM and ITOM, and a real-time CMDB for end-to-end visibility. Over 30,000 organizations trust Freshservice to transform IT from a cost center into a driver of business value.

Don’t just read about it—experience it. Try Freshservice Free for 14 days Today and unlock the full potential of your service desk.