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What Is Kit (formerly ConvertKit)?

Kit (formerly ConvertKit) is an email-first operating system built specifically for content creators—bloggers, podcasters, YouTubers, indie authors, course creators, and more—who want to deepen relationships with their audience while automating tedious admin tasks. Instead of juggling multiple tools for landing pages, email broadcasts, subscriber segmentation, and product sales, Kit bundles them into one intuitive platform so that you spend less time on logistics and more time on creation.

In practice, Kit empowers you to:

• Grow your subscriber list with bold, high-converting opt-in forms and landing pages.
• Connect with fans by segmenting your audience and delivering hyper-personalized email sequences.
• Automate workflows so that messages send on schedule or in response to subscriber actions.
• Monetize your content through paid newsletters, digital product sales, subscriptions, and ad placements.

Whether you’re starting from zero or scaling a six-figure business, Kit consolidates the core components of audience building and revenue generation into one seamless experience.

Features

Kit’s suite of features is extensive but never overwhelming. The platform is designed so that you can pick up the basics in minutes, yet dive deep into advanced automations as your business grows. Here’s a closer look at the standout elements that make Kit a creator’s dream tool.

Grow: List Building & Engagement

At its core, growth is all about capturing and nurturing new subscribers. Kit offers:

• Unlimited customizable landing pages with drag-and-drop templates.
• Embedded opt-in forms to turn blog posts and web pages into subscriber magnets.
• Newsletter feeds that serve as mini-websites for your content—no hosting or coding required.

Practical example: Launch a freebie campaign by creating a landing page in minutes, embedding a form on your blog, and watching your list grow without touching a line of HTML.

Connect: Deep Audience Insights

True connection comes from relevant messaging. Kit helps you:

• Implement tags and segments to organize subscribers by interests, location, or behavior.
• Send personalized broadcasts that insert names and tailor content based on past interactions.
• Leverage deliverability tools that maximize inbox placement—no more worrying about spam filters.

Practical example: Tag readers who click a link about your upcoming course, then automatically send them a discount offer just for that group.

Automate: Workflow Superpowers

Automations are where Kit truly shines. With an intuitive visual builder you can:

• Design multi-step email sequences triggered by signups, purchases, or link clicks.
• Create branching logic so subscribers follow different paths based on real-time actions.
• Maintain engagement without daily manual intervention—your campaigns run themselves.

Practical example: Set up an automated welcome series that delivers educational content, tests subscriber interests, and funnels eager prospects into your paid product funnel.

Monetize: Diverse Revenue Streams

Turning subscribers into paying customers is seamless with Kit:

• Sell digital products directly through the platform—no third-party checkout tools required.
• Offer paid newsletters and subscription tiers for premium content.
• Integrate with ads and sponsors using the Newsletter Referral System to generate ad revenue.

Practical example: Launch a $5/month subscription newsletter using Kit’s paid newsletter feature, collect recurring revenue, and analyze subscriber engagement in one dashboard.

Pricing

Kit delivers tremendous value across multiple pricing tiers—there’s an option whether you’re starting out or scaling to enterprise level. Plus, right now you can Get 2 Months Free with Kit annual plans Today to extend your savings even further.

• 📧 Newsletter Plan (Free):
  Who it suits: Beginners, hobbyists, and those testing the waters.
  Price: $0/month
  Notable inclusions:
  • Up to 10,000 subscribers
  • 1 basic Visual Automation & 1 Email Sequence
  • Unlimited landing pages, opt-in forms, and broadcasts
  • Audience tagging & segmentation
  • Digital product sales and paid subscriptions
  • Email support
• ⚙️ Creator Plan:
  Who it suits: Part-time creators or small teams ready to scale.
  Price: $29/month or $25/month billed annually (save $58/year)
  Notable inclusions:
  • Up to 1,000 subscribers
  • Unlimited Visual Automations & Email Sequences
  • Free & Paid Recommendations, Smart Recommendations
  • Apps, RSS Campaigns, and Polls
  • Remove Kit branding
  • 24/7 Email & Chat Support
• 🚀 Creator Pro Plan:
  Who it suits: Growing teams and professional creators.
  Price: $59/month or $50/month billed annually (save $118/year)
  Notable inclusions:
  • Unlimited subscribers
  • Everything in Creator Plan, plus:
  • Advanced A/B Testing & Deliverability Reporting
  • Facebook Custom Audiences & Newsletter Referral System
  • Edit Links in Sent Broadcasts & Engagement Scoring
  • Priority 24/7 Email & Chat Support
• 🏢 Enterprise Plan:
  Who it suits: Large businesses requiring bespoke solutions.
  Custom pricing and flexible billing.
  Notable inclusions:
  • Dedicated Growth Manager & White-Glove Migration
  • Concierge Onboarding & Dedicated IP Address
  • Deliverability Consultation & Monthly Account Reviews

Benefits to the User (Value for Money)

Choosing Kit means you get measurable return on investment right away. Here are the top benefits you’ll enjoy:

• All-in-One Platform: Combines landing pages, email, automation, and commerce without extra fees—reducing total tool costs by up to 50 %.
• Time Savings: Visual automation builder and templates let you set up campaigns in minutes, freeing hours each week for content creation.
• Scalability: Plans grow with you. Start free, upgrade to paid plans, and never worry about outgrowing the platform.
• Higher Conversions: Personalized emails and smart segmentation typically boost open rates by 20–30 % and click-through rates by 10–15 %.
• Reliable Deliverability: Industry-leading infrastructure ensures your messages land in inboxes, not spam folders.
• Ongoing Support: 24/7 email and chat support across paid plans—plus optional premium support for urgent needs.
• Community & Resources: Access to tutorials, webinars, and an active creator community to accelerate your success.

Customer Support

Kit’s customer support is known for being highly responsive and genuinely helpful. Whether you need guidance on building an automation or troubleshooting a deliverability issue, you can reach a real team member quickly via email or live chat. Paid plans even include 24/7 support to address your needs around the clock.

For Enterprise clients, Kit offers a dedicated Growth Manager and concierge onboarding to ensure you hit the ground running. From migration services to monthly performance reviews, the support ecosystem is designed to keep you focused on your creative vision rather than technical headaches.

External Reviews and Ratings

Kit consistently scores high marks on review platforms:

• Capterra (4.7/5): Users praise its ease of use, clean interface, and strong deliverability rates.
• G2 (4.6/5): Many highlight the powerful automation builder and excellent customer support as key differentiators.
• Trustpilot (4.5/5): Creators emphasize the value of integrated commerce features and personalized email capabilities.

On the flip side, a few reviewers mention a learning curve for advanced automations and occasional feature requests around deeper CRM integrations. Kit’s team has been responsive—rolling out new updates monthly and actively soliciting feedback in their public roadmap.

Educational Resources and Community

Kit goes beyond software by offering a wealth of educational materials:

• Official Blog: Regular posts on email marketing best practices, growth strategies, and creator case studies.
• Video Tutorials: Step-by-step walkthroughs on setting up automations, landing pages, and revenue streams.
• Documentation: Comprehensive guides and API references to support developers and tech-savvy users.
• User Community: An active Facebook group and Discord server where creators share tips, templates, and success stories.
• Webinars & Workshops: Live training sessions hosted by Kit experts and guest creators, plus on-demand recordings.

Conclusion

In summary, Kit (formerly ConvertKit) is the ultimate all-in-one email operating system for creators who want to build meaningful relationships, automate workflows, and monetize their passion—all without juggling multiple tools or sacrificing time. The combination of intuitive design, robust feature set, and top-tier support makes it a standout choice whether you’re just starting or scaling a seasoned business. Plus, with this special offer, you can Get 2 Months Free with Kit annual plans Today and start saving immediately.

Don’t miss out on the best discount available—click the link below, lock in your extended savings, and take your creator business to new heights.

Get Started with Kit for Free Today »