Searching for the ultimate guide to call tracking software? You just landed on the right page. As someone who’s spent years optimizing marketing campaigns, I know the frustration of not knowing which channels drive real value. That’s why I turned to WhatConverts to unlock actionable insights, boost accountability, and maximize ROI.

Your challenge is clear: without accurate attribution, budgets leak, and growth stalls. WhatConverts has earned trust among PPC and SEO professionals with its powerful call, form, and chat tracking capabilities. With a 14-day free trial, you can experience firsthand how this all-in-one lead tracking solution transforms ambiguous data into clear performance metrics. Ready to take control of your marketing spend? Let’s dive in.

What is WhatConverts?

WhatConverts is a comprehensive lead tracking and reporting platform designed to decode the movement of prospects through every touchpoint. Specifically built as a call tracking software that goes beyond calls to include forms and chats, it bridges the gap between campaign data and actual leads. With dynamic number insertion, automated lead value assignment, and real-time reporting, marketers finally have a single source of truth for performance.

WhatConverts Overview

I remember when WhatConverts launched: a small startup with a big vision to empower marketers with end-to-end visibility. Founded on the belief that every lead—whether via phone, form, or chat—deserves accurate attribution, the company quickly gained traction. Early adopters praised its ease of setup and clarity of insights.

Over the years, WhatConverts has scaled to serve agencies and businesses of all sizes. From a handful of clients to thousands of accounts worldwide, it continues refining features like report builders, multi-click attribution, and lead intelligence. Its mission remains unchanged: help performance marketers prove and grow ROI.

Pros and Cons

Pros:

• Comprehensive integration of calls, forms, and chats for unified attribution.
• Dynamic Number Insertion ensures accurate source tracking across channels.
• Real-time reporting dashboard for instant insights into campaign performance.
• Custom report builder and scheduled reports to automate stakeholder updates.
• Multi-click marketing attribution maps the entire customer journey.
• HIPAA compliance for healthcare clients requiring secure data handling.
• API access for advanced integrations and data workflows.

Cons:

• Initial learning curve for complex call flows and attribution setups.
• Higher tiers can be costly for very small businesses.

Features

WhatConverts packs a robust feature set that lets you track, organize, and analyze every lead. Below are the standout capabilities:

Call Tracking and Recording

Track incoming calls down to the keyword and landing page level. Each call is recorded, timestamped, and matched to the source campaign, letting you gauge call quality and agent performance.

• Instant call recording with playback in dashboard
• Caller ID and call duration metrics

Dynamic Number Insertion

Automatically swap phone numbers on your site based on traffic source or keyword, ensuring every call is tagged back to its origin.

• JavaScript snippet for seamless implementation
• Supports unlimited tracking numbers

Form and Chat Tracking

Beyond calls, capture web form submissions and chat conversations. See which forms convert best and tie responses to campaigns in Google Ads or Analytics.

Campaign & Keyword Reporting

Deep-dive into which ads, keywords, or channels deliver the highest-value leads. Optimize budgets based on real performance rather than guesswork.

Report Builder & Scheduled Reports

Design custom reports tailored to your metrics, then automate delivery on a schedule. Keep clients and stakeholders in the loop without manual effort.

Multi-click Marketing Attribution

Map the entire customer journey from first touch to conversion, assigning value to each interaction for smarter budget allocation.

Lead Intelligence & Customer Journey

View pages visited, time on site, and chat transcripts in one place. Contextualize each lead to prioritize follow-ups and enhance closing rates.

WhatConverts Pricing

Whether you’re an individual business or an agency managing multiple accounts, there’s a plan built around your needs. Every plan offers a 14-day free trial with usage credit.

Call Tracking Plan

Price: $30/mo – Ideal for solo businesses needing basic call insights.

• Track calls and text messages
• Instant numbers and dynamic insertion
• Call recording and API access

Plus Plan

Price: $60/mo – Perfect for marketers tracking multiple lead types.

• All call tracking features
• Form and chat tracking
• Campaign & keyword reporting
• Google Ads, Bing, Analytics integration

Pro Plan

Price: $100/mo – For growing agencies needing advanced workflows.

• Everything in Plus
• Call flows and report builder
• Scheduled reports
• HIPAA compliance

Elite Plan

Price: $160/mo – Comprehensive solution for multi-channel attribution.

• Everything in Pro
• Customer journey mapping
• Multi-click attribution
• Lead intelligence and pages visited

WhatConverts Is Best For

Whether you’re an agency or a small business, here’s who benefits most:

Performance Marketing Agencies

Prove campaign value to clients with clear lead attribution and scheduled reporting.

Local Businesses

Track phone calls from Google Ads or organic search to measure true ROI on ad spend.

E-commerce Brands

Combine form, chat, and call tracking with purchase data for holistic conversion analysis.

Benefits of Using WhatConverts

• Higher ROI: Allocate budget to top-performing channels based on real leads.
• Data-Driven Decisions: Replace guesswork with accurate call, form, and chat metrics.
• Improved Accountability: Share clear reports with stakeholders in minutes.
• Enhanced Lead Qualification: Assign values and filter out low-quality inquiries.
• Streamlined Workflows: Automate reporting and integrate via API.

Customer Support

WhatConverts offers responsive support via email and live chat. During my setup, the team answered questions within minutes and provided step-by-step guidance on dynamic number insertion and call flow configuration.

For complex implementations, you can access detailed documentation and schedule one-on-one sessions. The commitment to client success shines through every interaction.

External Reviews and Ratings

Marketers rave about the clarity WhatConverts brings to attribution. Many highlight significant cost savings once campaigns are optimized using call tracking insights. A few users noted the interface felt dense initially, but lauded the comprehensive tutorials that followed.

Practically every complaint about advanced features was met with rapid platform enhancements, reflecting the company’s dedication to continuous improvement.

Educational Resources and Community

WhatConverts maintains an active blog covering industry trends, call tracking best practices, and case studies. Regular webinars dive into advanced attribution strategies, and a client forum fosters peer-to-peer knowledge sharing. Whether you’re new to call tracking software or seeking expert tips, these resources fast-track your learning curve.

Conclusion

Investing in robust call tracking software is no longer optional for marketers serious about maximizing ROI. WhatConverts gives you the tools to track every lead—calls, forms, and chats—assign true value, and optimize budgets with confidence. Ready to transform your attribution game? Try WhatConverts Free for 14 days Today and see the difference precise lead insights can make.

Try WhatConverts Free for 14 days Today