What is WhatConverts call tracking software?

WhatConverts is an all-in-one lead tracking solution designed to show you exactly how your marketing campaigns perform in real time. As a marketer who’s tested multiple call tracking software platforms, I can say that WhatConverts stands out by capturing calls, form submissions, chats, and eCommerce data in one unified dashboard. From the moment a prospect interacts with your ads or organic listings to the final sale, WhatConverts maps every step of their journey.

At its core, WhatConverts transforms raw call data into actionable insights without forcing you to switch between tools. By dynamically inserting phone numbers based on source and keyword, you get accurate attribution for phone calls and texts. And when you link your account with analytics platforms, you’ll be able to see which campaigns, keywords, and landing pages generate leads worth pursuing.

Exploring this call tracking software feels like unlocking a hidden performance channel you didn’t realize you had. With WhatConverts integrated into your funnel, you’ll instantly know which digital efforts drive real business value and which waste your budget.

In today’s competitive landscape, guessing at ROI just doesn’t cut it. You need precise, call-level data tied to your ad spend. That’s why I recommend exploring this platform and Try WhatConverts Free for 14 days Today to see your true marketing ROI without risk.

WhatConverts Overview

The story of WhatConverts began when a handful of PPC and SEO professionals realized a common frustration: sales calls and chats were untracked gaps in their performance reports. They set out to build a solution explicitly tailored to agencies and SMBs—one that could capture every lead across channels.

Since its inception, WhatConverts has grown into a robust call tracking software trusted by top digital marketers. The company’s mission is simple: prove marketing ROI by connecting every call, form, and chat back to the campaigns that generated them. It has since processed millions of calls and helped hundreds of agencies demonstrate value to their clients.

As the platform matured, advanced features like custom report building, multi-click attribution, call flows, and HIPAA compliance were added—making it a powerhouse for both small businesses and large marketing agencies. Continuous updates ensure that WhatConverts stays ahead of privacy regulations and evolving ad ecosystems.

With integrations to Google Ads, Bing Ads, Google Analytics, CRMs, and webhooks via API, WhatConverts makes data sharing effortless. I’ve personally seen how easy it is to funnel leads into dashboards and automate report delivery, saving hours each week while sharpening strategic decisions.

Pros and Cons

Pro: Comprehensive multi-channel lead capture pulls calls, forms, and chats into one view, saving you from toggling between platforms.

Pro: Dynamic Number Insertion ensures attribution accuracy by assigning unique phone numbers to each campaign and keyword.

Pro: Powerful API access and integrations allow seamless data flow into CRMs, analytics suites, and reporting dashboards.

Pro: Customizable call flows let you route calls, set menus, and record messages, improving lead qualification before they reach sales teams.

Pro: Scheduled reports and report builder features automate data delivery to clients or stakeholders, boosting transparency and efficiency.

Pro: HIPAA compliance lets healthcare providers track calls securely while meeting patient privacy requirements.

Pro: Multi-click marketing attribution traces complex customer journeys, showing which touchpoints truly matter in driving conversions.

Pro: Pages Visited and Lead Intelligence insights enrich your understanding of prospect behavior before and after conversion.

Con: The wealth of features can have a learning curve for newcomers; plan for an initial ramp-up period to unlock full potential.

Con: Higher-tier plans come at a premium, which may be cost-prohibitive for very small businesses without significant call volume.

Con: Some advanced customization requires technical familiarity with APIs and webhooks to fully automate data syncs.

Features of WhatConverts call tracking software

WhatConverts core feature set centers on capturing every lead type, organizing data intelligently, and delivering real-time insights. Below is an overview of the standout capabilities that set this platform apart.

Call Tracking & Recording

Track inbound phone calls with granular details—caller ID, call duration, call source, and even audio recordings. You’ll know which ads and keywords triggered the call.

• Instant call tracking numbers provisioned in seconds.
• Automatic call recording for QA, training, and compliance.
• Text message tracking so you capture SMS leads too.

Dynamic Number Insertion

This feature automatically swaps phone numbers on your website based on visitor origin, ensuring accurate attribution across Google Ads, Bing, organic search, social, and more.

• JavaScript snippet implementation takes minutes.
• Supports multiple tracking pools for granular segmentation.
• Fallback number options to handle script blockers.

Form and Chat Tracking

Beyond calls, capture form submissions and live chat interactions. Link each submission back to the original marketing touchpoint.

• Auto-capture web form fields alongside lead source.
• Chat widget integration with major chat providers.
• Combine calls, forms, and chats in unified lead reports.

Campaign & Keyword Reporting

Drill down into which campaigns, ad groups, and keywords drive the best lead quality and highest conversion rates.

• Seamless integration with Google Ads and Bing Ads.
• Keyword-level ROI analysis to optimize bid strategies.
• Filter by date ranges, campaign types, or custom tags.

Custom Report Builder

Design tailored reports with the exact data points your clients or team need. Schedule them for automated delivery via email or Slack.

• Drag-and-drop report elements for quick setup.
• White-label reporting options for agency branding.
• Scheduled exports in PDF or CSV formats.

Multi-Click Marketing Attribution

Move beyond last-click attribution. WhatConverts surfaces the multiple touchpoints that influenced the conversion, helping you allocate budget more effectively.

• First, last, linear, or custom attribution models.
• Visualize customer journeys with interactive charts.
• Compare attribution models side by side.

Customer Journey Tracking

Track which pages visitors view before and after submitting a lead. Gain context on their interests and pain points.

• Pages Visited logs browsing sessions.
• Lead Intelligence gathers UTM, referral, and device data.
• Supports single-page applications with custom events.

WhatConverts Pricing

WhatConverts offers flexible plans for individual businesses and marketing agencies, each including a free usage credit and a risk-free 14-day free trial.

Call Tracking Plan

Price: $30/mo | Ideal for solo entrepreneurs or small businesses that primarily need phone tracking.

• $30 usage credit included.
• Track phone calls and SMS messages.
• Instant call tracking numbers and dynamic number insertion.
• Basic call recording and analytics.

Plus Plan

Price: $60/mo | Best for businesses that want to capture forms and chats in addition to calls.

• $30 usage credit included.
• All Call Tracking features plus form and chat tracking.
• Campaign & keyword reporting with Google & Bing integrations.
• API access for custom workflows.

Pro Plan

Price: $100/mo | Designed for growing agencies or marketing teams requiring advanced reporting.

• $30 usage credit included.
• All Plus features plus call flows and HIPAA compliance.
• Report builder with scheduled report delivery.
• Enhanced data retention and support.

Elite Plan

Price: $160/mo | Perfect for enterprises needing multi-click attribution and deep lead intelligence.

• $30 usage credit included.
• All Pro features plus customer journey tracking.
• Multi-click attribution and pages visited insights.
• Lead Intelligence with enriched prospect profiles.

Agency Plus Plan

Price: $500/mo | Unlimited accounts, all call, form, and chat tracking essentials for agencies.

• $250 usage credit included.
• Campaign & keyword reporting and API access.
• White-label dashboards and client management.

Agency Pro Plan

Price: $800/mo | For agencies needing call flows, HIPAA compliance, and report automation.

• $300 usage credit included.
• Everything in Agency Plus plus advanced compliance and flows.

Agency Elite Plan

Price: $1,250/mo | The ultimate package with multi-click attribution and lead intelligence.

• $400 usage credit included.
• Full feature access, pages visited, and enriched data sets.

WhatConverts Is Best For

Whether you’re a one-person operation or a multinational agency, WhatConverts adapts to your needs. Here’s who benefits most:

Performance Marketers

If you focus on ROI and need accurate call and lead attribution, WhatConverts surfaces the metrics that matter. You’ll optimize bids and budgets based on real conversions, not just clicks.

PPC Agencies

Tracking phone calls by campaign and keyword gives PPC specialists the visibility clients demand. Automate client reporting and demonstrate value with detailed call analytics and ROI figures.

SEO Firms

For organic traffic initiatives, form and chat tracking combined with call insights show which keywords and content pages drive high-quality leads, justifying your SEO efforts.

E-commerce Merchants

Integrate eCommerce sales data with lead tracking to see how calls and chats contribute to average order value and lifetime customer value. Optimize site elements that drive phone orders.

Small and Medium Businesses

Streamline lead capture from multiple sources without juggling separate tools. With dynamic number insertion and unified dashboards, you’ll make data-driven decisions as a lean team.

Benefits of Using WhatConverts

• Complete Lead Visibility: Capture calls, forms, and chats in one platform, reducing data silos.
• Accurate Attribution: Dynamic Number Insertion and multi-click models reveal true ROI per campaign.
• Time Savings: Automated reports and API integrations eliminate manual data exports and reconciliations.
• Better Client Retention: Detailed insights and branded reporting build trust with stakeholders.
• Compliance Ready: HIPAA compliance and call recording features protect sensitive industries.
• Scalable Pricing: Plans for individuals to large agencies, each with free credits and trials.
• Enhanced Lead Qualification: Call flows, recordings, and page-visit data help focus on high-value leads.
• Data-Driven Growth: Real-time dashboards and custom reports empower you to pivot quickly.

Customer Support

WhatConverts offers responsive, US-based support via email, live chat, and phone during business hours. Onboarding specialists guide new users through setup, dynamic number insertion, and integration configuration to ensure you start capturing leads from day one.

For technical questions and advanced customizations, the support team collaborates closely with your developers to troubleshoot API integrations and webhooks. A comprehensive knowledge base, video tutorials, and community forum are available 24/7 to answer common questions and share best practices.

External Reviews and Ratings

Across review platforms, WhatConverts consistently earns high marks for reliability, ease of use, and customer service. Users praise the platform’s ability to tie phone calls back to precise ad groups and keywords, calling it a “game changer” for proving ROI.

Many agency reviewers highlight the white-label report builder and automated scheduling as indispensable for client reporting. They note that WhatConverts saves teams countless hours by replacing manual call logs with instant dashboards.

On the flip side, a few users mention initial setup complexity when integrating multiple channels via API. However, most say the onboarding and support teams quickly resolve those issues, turning initial friction into a valuable learning experience.

Overall, ratings average 4.6/5 stars, with repeated commendations for accuracy and depth of insights—especially around multi-click attribution and lead intelligence.

Educational Resources and Community

WhatConverts maintains an active blog covering call tracking tips, conversion rate optimization, agency growth strategies, and platform updates. Detailed how-to guides walk you through everything from setting up dynamic number pools to customizing multi-touch attribution models.

Monthly webinars led by industry experts dive deep into advanced topics like HIPAA compliance in call tracking and integrating WhatConverts data with BI tools. These sessions are recorded and available on demand to all trial and paid users.

A dedicated community forum allows marketers and developers to exchange ideas, share custom scripts, and discuss troubleshooting. Regular product Q&A sessions with the WhatConverts team keep the roadmap transparent and let customers suggest new features.

Conclusion

In an era where every marketing dollar counts, you need a solution that links calls, forms, and chats directly back to your campaigns. WhatConverts call tracking software delivers comprehensive attribution, automated reporting, and deep lead insights that empower you to maximize ROI. From solo entrepreneurs to global agencies, the platform scales with your growth and adapts to complex customer journeys.

If you’re ready to uncover the true impact of your marketing efforts, Try WhatConverts Free for 14 days Today and see real-time insights in action. Don’t guess at your performance any longer—experience the power of unified lead tracking with WhatConverts and transform your data into profit.