Welcome to the ultimate guide on email automation with Brevo. If you’re ready to streamline your campaigns and boost conversions, sign up for Brevo now to send 300 emails per day for free and experience AI-driven automation at its finest.

What is Brevo Automation Platform?

Brevo is an all-in-one AI-enabled platform combining email marketing, SMS, WhatsApp, chat and CRM capabilities into a unified automation powerhouse. It empowers businesses of all sizes to build, send and optimize multichannel campaigns with minimal effort.

At its core, Brevo delivers:

• Email marketing with drag-and-drop editor
• Automated workflows and smart segmentation
• Multichannel outreach via SMS, WhatsApp and chat
• Built-in CRM and pipeline management

Brevo Automation Platform Overview

Founded in 2012, Brevo set out to simplify digital communication by uniting marketing, sales and support tools. Over the past decade, it has served hundreds of thousands of businesses worldwide, earning awards for usability and innovation.

With a mission to deliver smarter automation, Brevo continually expands its AI suite—Aura AI—to help you write content, enrich contacts and optimize send times without lifting a finger.

Pros and Cons of Brevo Automation

Pros:

1. All-in-One Platform: Manage email, SMS, chat and CRM from a single dashboard.

2. AI-Powered Tools: Aura AI creates content, segments audiences and predicts best send times.

3. Generous Free Plan: Send up to 300 emails/day at no cost.

4. Scalable Pricing: Plans from $9/mo to enterprise-grade with custom features.

5. Rich Reporting: Access advanced analytics to measure campaign performance.

6. Flexible API: Integrate email, SMS and WhatsApp into your own apps.

Cons:

1. Learning Curve:

Some advanced automation features require time to master.

2. Add-On Costs:

Certain modules like sub-accounts or multi-user access incur extra fees on lower plans.

Automation Features

Brevo’s feature set covers every step of customer engagement:

Marketing Automation

Design workflows that trigger based on user actions, abandoned carts or custom events.

• Drag & drop scenario builder
• Conditional splits and personalization
• Integration with e-commerce platforms

Email Marketing

Create stunning campaigns with a user-friendly editor and prebuilt templates.

• A/B testing for subject lines and content
• Predictive sending powered by AI
• Detailed open, click and conversion reports

SMS & WhatsApp Campaigns

Reach customers on their favorite messaging apps and track engagement in real time.

• Global delivery network
• Template approval workflows
• Personalized SMS and WhatsApp broadcasts

Sales CRM & Pipeline

Manage contacts, deals and tasks to accelerate revenue.

• Drag & drop pipeline views
• Aura AI contact enrichment
• Meeting scheduling and call recordings

Conversations & Chatbot

Offer seamless customer support across live chat, social media and email.

• Universal inbox for all channels
• AI-powered chatbot and live chat summaries
• Saved replies and visitor tracking

Customer Data Platform

Unify and analyze data to power more intelligent automation.

• Multi-table data model
• Scoring library (RFM, LTV)
• Custom dashboards & BI integrations

Messaging API

Deliver personalized messages at scale via API or SMTP.

• Transactional email with SMTP relay
• SMS & WhatsApp API endpoints
• Inbound parsing for bi-directional workflows

Brevo Automation Pricing

Brevo offers flexible plans to match your needs, from free to enterprise:

Free Plan

300 emails/day

• Email templates and drag & drop editor
• Transactional API and SMTP
• SMS & WhatsApp campaigns
• Community support

Starter Plan

From $9/mo for 5,000 emails/mo

• Basic reporting
• 24/7 email support
• No daily sending limit

Business Plan

From $18/mo for 5,000 emails/mo

• Advanced statistics and analytics
• Predictive sending and marketing automation
• Landing pages and A/B testing

Enterprise Plan

Custom pricing

• Unlimited contacts
• Dedicated onboarding and support
• Advanced integrations and security

To explore full plan details, visit the Brevo pricing page.

Brevo Automation Is Best For

Whether you’re a solopreneur or a global enterprise, Brevo scales with your growth:

Small Businesses

Benefit from a free email quota to kickstart marketing without upfront costs.

E-Commerce Stores

Recover abandoned carts and drive repeat sales with automated workflows.

Agencies

Use sub-accounts and white-label features to manage multiple clients seamlessly.

Enterprises

Unlock custom SLAs, multi-user access and advanced security controls.

Customer Support Teams

Centralize live chat, social messaging and email in one universal inbox.

Benefits of Using Brevo Automation

• Higher Engagement: AI-driven content and send-time optimization boost open rates.
• Time Savings: Automate repetitive tasks and focus on strategy.
• Unified Data: A centralized CRM and data platform inform smarter campaigns.
• Cost Efficiency: Free plan and scalable pricing keep budgets under control.
• Improved ROI: Advanced analytics reveal what works, so you can refine your approach.

Customer Support

Brevo offers tiered support based on your plan. Free users can access community forums and knowledge bases, while paid plans include 24/7 email assistance and phone support for Business and Enterprise customers.

Dedicated account managers and onboarding specialists help larger teams integrate Brevo into their tech stack. Regardless of plan, you’ll benefit from detailed documentation, video tutorials and regular webinars.

External Reviews and Ratings

Users praise Brevo for its intuitive interface, powerful AI features and reliable deliverability. On major review platforms, Brevo averages 4.5 out of 5 stars, with particular praise for marketing automation and multi-channel messaging.

Some feedback highlights initial complexity when setting up advanced workflows. Brevo addresses this with guided tutorials, a robust help center and responsive support to ensure quick resolution.

Educational Resources and Community

Brevo maintains an active blog covering email automation, deliverability best practices and marketing strategies. Subscribers can join live webinars, access step-by-step tutorials and participate in user forums to exchange insights.

The Brevo Academy offers free courses on campaign design, contact management and AI optimization. You’ll also find code samples and API guides for developers looking to extend functionality.

Conclusion

Brevo brings together email marketing, SMS, WhatsApp, chat and CRM in one AI-powered platform designed to elevate your automation strategy. From a generous free tier to enterprise-grade security, it delivers the tools you need to engage customers, drive sales and optimize workflow efficiency. Ready to see it in action? Get Started with Brevo for Free Today(Send 300 emails/day for FREE)