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What Is WhatConverts?

WhatConverts is an all-in-one lead tracking and reporting software designed for marketing agencies and business owners alike. It automatically captures every inbound call, form submission, chat interaction, and even eCommerce transaction, then organizes these leads in a central platform. With WhatConverts, performance marketers can prove and grow marketing ROI by attributing each conversion to the exact campaign, keyword, or ad that generated it.

Whether you’re running pay-per-click ads, managing SEO efforts, or testing social media campaigns, WhatConverts gives you the insights you need to know which channels and tactics actually deliver revenue-generating leads. It’s trusted by top PPC and SEO professionals for a reason: clear visibility into marketing performance means better decisions, higher client satisfaction, and measurable growth.

Features

WhatConverts comes loaded with powerful features that cover every aspect of modern lead tracking. Below is a deeper dive into its standout capabilities.

Call Tracking

With WhatConverts call tracking, every phone call and text message becomes a measurable marketing data point.

• Instant Call Tracking Numbers – Generate local, toll-free, or international numbers in seconds.
• Dynamic Number Insertion – Automatically swap phone numbers on your website based on the visitor’s source.
• Call Recording & Transcription – Review and transcribe every conversation for quality assurance and training.
• API Access – Integrate call data with your CRM or analytics platform for customized workflows.

Form Tracking

Don’t let form submissions slip through the cracks. WhatConverts logs every form completion and ties it back to the originating campaign.

• Inline & Multi-Step Form Capture – Works with all major form builders and native website forms.
• Lead Qualification Fields – Add custom fields to categorize and score leads on the spot.
• Automated Notifications – Set up email or SMS alerts as soon as high-value forms come in.

Chat Tracking

Live chat is a powerful conversion driver, but tracking it can be tricky. WhatConverts makes it simple.

• Multiple Chat Platform Integrations – Supports popular chat solutions like Intercom, Drift, and LiveChat.
• Unified Lead Dashboard – All chats appear alongside calls and forms for a single pane of glass.
• Visitor Path Analysis – See exactly which pages a chat lead visited before and after the conversation.

Multi-Channel Reporting

Get a bird’s-eye view of which marketing channels and keywords drive the best leads.

• Campaign & Keyword Reports – Detailed breakdowns by Google Ads, Bing Ads, SEO, and more.
• Custom Report Builder – Mix and match metrics to create the exact reports your team needs.
• Scheduled & Automated Reports – Email stakeholders on a recurring schedule without lifting a finger.

Advanced Attribution

Understand the full customer journey rather than just last-click attribution.

• Multi-Click Marketing Attribution – Track every touchpoint from first impression through conversion.
• Pages Visited & Time on Site – See how much engagement preceded each lead.
• Lead Intelligence Scores – Automatically assign value scores to leads based on behavior patterns.

Pricing

There’s a WhatConverts plan for every agency and business size. Below is how the pricing tiers stack up and who they’re best suited for.

Individual Business Plans

• Call Tracking Plan – $30/mo
  Ideal for small businesses focused solely on phone lead attribution.
  Includes: call & text tracking, instant tracking numbers, dynamic number insertion, call recording, API access, plus a $30 free usage credit.
• Plus Plan – $60/mo
  Perfect for businesses that need unified call, form, and chat tracking.
  Adds: form & chat capture, campaign & keyword reporting, Google Ads/Bing/Analytics integrations, plus a $30 free usage credit.
• Pro Plan – $100/mo
  Geared towards growing agencies requiring advanced reporting tools.
  Adds: call flows, custom report builder, scheduled reports, HIPAA compliance, plus a $30 free usage credit.
• Elite Plan – $160/mo
  For data-driven teams that want the full suite of attribution features.
  Adds: customer journey mapping, multi-click attribution, pages visited, lead intelligence, plus a $30 free usage credit.

Agency Plans (Unlimited Accounts)

• Plus Plan – $500/mo
  Unlimited client accounts with call, form, and chat tracking plus API access and integrations. Includes $250 usage credit.
• Pro Plan – $800/mo
  Adds call flows, report builder, scheduled reporting, HIPAA compliance. Includes $300 usage credit.
• Elite Plan – $1,250/mo
  Full-featured enterprise solution with advanced attribution and lead intelligence. Includes $400 usage credit.

Benefits to the User (Value for Money)

WhatConverts delivers tangible value at every level. Here’s what you get when you invest in this platform:

• Accurate ROI Measurement
  No more guessing which campaigns drive real revenue. Every call, form, and chat lead is tied back to its source.
• Simplified Reporting
  Save hours by automatically generating and distributing insightful marketing reports to stakeholders.
• Increased Lead Conversion
  Use call recordings and chat transcripts to refine messaging and optimize conversion rates.
• Scalable for Growth
  Start with a single account or manage hundreds—plans scale seamlessly as your needs expand.
• Better Client Retention
  Agencies can prove value with hard data, strengthening client relationships and reducing churn.
• Enhanced Collaboration
  Share access with team members and clients, assign lead owners, and track follow-up actions in one place.
• Cost Savings
  The combined effect of a $30 usage credit and improved campaign efficiency can offset subscription costs in no time.

Plus, don’t forget to claim your Get $30 of Free usage credit on WhatConverts Today before it expires.

Customer Support

WhatConverts prides itself on responsive, knowledgeable customer service. Whether you need onboarding help, troubleshooting advice, or best-practice recommendations, their support team is ready to assist. You can reach out via email tickets, live chat on the dashboard, or by phone during business hours.

In addition to direct support channels, WhatConverts provides an extensive help center, complete with step-by-step guides and video tutorials. For agencies and power users, there’s API documentation available to ensure smooth integrations with CRMs, analytics platforms, and custom applications.

External Reviews and Ratings

Users consistently praise WhatConverts for its accuracy and depth of insights. On G2, it holds a 4.7-star average, with testimonials highlighting how call recording and dynamic number insertion unlocked clarity on campaign performance. Capterra reviewers note the platform’s ease of use and top-notch customer support as major pluses.

Some users have requested additional social media integrations and more granular filtering options. WhatConverts is actively addressing these points—an upcoming update promises native integration with Facebook and LinkedIn Ads, and enhanced filter presets are already in beta testing.

Educational Resources and Community

WhatConverts offers a wealth of educational materials to help you maximize the platform:

• Official Blog – Regular posts on call tracking best practices, attribution models, and marketing strategies.
• Video Tutorials – Step-by-step walkthroughs for setting up tracking numbers, customizing reports, and integrating with other tools.
• Knowledge Base – Detailed articles covering every feature, common use cases, and troubleshooting tips.
• User Forum – A community-driven space where marketers share scripts, filter recipes, and creative tracking setups.
• Monthly Webinars – Live sessions hosted by product experts, with Q&A segments to cover real-world challenges.

Conclusion

In summary, WhatConverts is the ultimate solution for marketers and agencies who need crystal-clear visibility into how their campaigns drive real leads and revenue. With features spanning call, form, and chat tracking plus advanced attribution and reporting, it’s built to scale alongside your business. Remember, this is a limited discount you won’t want to miss.

Ready to claim your exclusive Get $30 of Free usage credit on WhatConverts Today? Head over and experience the power of all-in-one lead tracking with confidence. Try WhatConverts Free for 14 days Today