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What Is Brevo?

Brevo is an all-in-one email marketing software, automation & CRM platform designed to help businesses of all sizes manage customer relationships across multiple channels. With email, SMS, WhatsApp, chat, and API messaging under one roof, Brevo streamlines communication and drives conversions with its AI-powered capabilities. Whether you’re a small startup sending 300 free emails per day or an enterprise needing advanced automation, Brevo scales with your needs and simplifies your workflow.

Use cases include:

• Launching targeted email campaigns and newsletters.
• Automating follow-ups via SMS or WhatsApp.
• Centralizing customer conversations across email, live chat, and social messaging.
• Managing sales pipelines and tracking deal progress.
• Unifying customer data for advanced analytics and personalization.

Features

Brevo offers a suite of powerful features organized into five key modules. Each module is designed to tackle specific marketing, sales, or support challenges:

Marketing Platform

The Marketing Platform helps you design, automate, and optimize multichannel marketing campaigns that drive conversions.

• Email marketing: Intuitive drag-and-drop editor with customizable templates.
• Aura AI Content creation: Generate subject lines, copy, and designs in seconds.
• SMS & WhatsApp campaigns: Reach customers on their preferred channels.
• AI-driven automation: Set up workflows that trigger messages based on user behavior.
• Segmentation & personalization: Target audiences with precision using dynamic lists.

Sales Platform

Streamline your sales process with tools that manage leads, track deals, and boost revenue.

• Aura AI Contact enrichment: Automatically gather accurate contact details from the web.
• Drag & drop pipeline: Visualize and update your sales stages effortlessly.
• Meeting & call recordings: Capture every conversation for better follow-up.
• Sales automation: Automate tasks like follow-up emails and reminders.
• Advanced reporting: Gain insights into team performance and revenue forecasts.

Conversations Platform

Provide top-notch support with a unified inbox and conversational AI.

• Universal inbox: Manage emails, live chat, and social messages in one view.
• Chatbot & live chat: Offer instant assistance and qualify leads automatically.
• Aura AI Summaries: Get quick overviews of conversations to speed up response times.
• Targeted messaging: Send personalized messages based on user behavior in real time.
• Mobile apps: Stay connected and respond on the go with iOS & Android apps.

Customer Data Platform

Unify all customer data sources to build a single source of truth and launch data-driven campaigns.

• Multi-table data model: Consolidate disparate datasets into one platform.
• Scoring Library: Apply RFM, LTV, or custom scores for better segmentation.
• Identity resolution: Deduplicate records and assign unique IDs.
• Data prep & custom rules: Clean and format data without coding.
• Dashboards & BI: Integrate with analytics tools for advanced insights.

Messaging API

Leverage Brevo’s powerful API to send transactional and marketing messages programmatically.

• Email, SMS & WhatsApp API: Deliver messages at scale, on time.
• CMS integration: Connect with WordPress, Magento, and custom platforms.
• Inbound parsing: Process incoming emails to trigger workflows or alerts.
• High deliverability: Ensure your emails land in the inbox, not the spam folder.
• Developer docs: Detailed guides and code samples for every endpoint.

Aura—Your AI Marketing Team

Say hello to Aura, your always-on AI assistant that writes, tests, and optimizes campaigns in real time.

• Content creation: Spin up email copy and subject lines tailored to your brand voice.
• Smart segmentation: Automatically group contacts based on behavior and preferences.
• Predictive sending: Send at the best individual time for each recipient.
• Performance analysis: Get instant suggestions to improve open and click rates.
• Cost efficiency: Maximize ROI with smarter spend and less manual effort.

Pricing

Brevo’s flexible pricing plans cater to everyone from solopreneurs to enterprise teams. Below is a breakdown of the Marketing Platform tiers, but remember, you can also mix and match Conversations or Sales as standalone plans or add-ons.

Free ($0/mo)

Ideal for freelancers, bloggers, and small businesses testing the waters.

• 300 emails/day (9,000 emails/mo).
• Basic email templates and drag-and-drop editor.
• Email & transactional API access.
• Brevo logo on emails.
• Community support.

Starter (from $9/mo)

Perfect for growing teams that need higher volume without daily caps.

• From 5,000 emails/mo (scale custom pricing as you grow).
• No Brevo logo (optional add-on).
• 24/7 email support.
• Basic reporting & analytics.

Business (from $18/mo)

Suitable for marketing teams requiring advanced automation and testing.

• From 5,000 emails/mo with no daily limits.
• Advanced statistics and A/B testing.
• Marketing automation and predictive sending.
• Landing pages, sub-accounts, and multi-user access (add-on).

Enterprise (Custom Pricing)

For large organizations demanding high security, scalability, and white-glove support.

• Unlimited contacts and sending volume.
• Dedicated account manager and personalized onboarding.
• Enterprise-grade security and compliance.
• Exclusive features & advanced integrations.

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Benefits to the User (Value for Money)

Investing in Brevo translates into:

• Cost-effective scaling: From free usage to enterprise volumes, you only pay for what you need.
• Time savings: AI-driven content creation and automation eliminate manual tasks.
• Increased conversions: Multichannel campaigns reach customers on their favorite platforms.
• Data-driven decisions: Unified analytics and predictive insights boost ROI.
• Improved customer experience: Consistent communication across email, chat, SMS, and WhatsApp.
• Future-proof: Continual AI enhancements keep your marketing cutting-edge.

Customer Support

Brevo stands out with a range of support options to fit every budget. From the free plan’s community forum to 24/7 email support on mid-tier plans, help is always just a click away. The Business and Enterprise plans upgrade you to phone support and personalized account management, ensuring your questions get answered quickly.

Whether you need technical troubleshooting, campaign advice, or onboarding assistance, Brevo’s team is known for responsiveness and expertise. Their comprehensive help center and live chat make it easy to find solutions in real time, reducing downtime and keeping your marketing on track.

External Reviews and Ratings

Users and industry experts alike praise Brevo for its user-friendly interface and robust feature set. On G2, it averages 4.5/5 stars, with many highlighting the AI tools and seamless integrations. TrustRadius reviewers appreciate the free plan’s generous sending limit and the platform’s scalability.

Some users note a learning curve when diving into advanced automation or the customer data platform. A few have mentioned occasional email deliverability issues in certain regions. However, Brevo’s support team actively monitors feedback and rolls out updates to address these concerns, ensuring continuous improvement.

Educational Resources and Community

Brevo offers an extensive library of educational content to help you master the platform. Their official blog covers best practices, case studies, and industry trends. Video tutorials on YouTube walk you through setup, campaign creation, and advanced features step by step.

For developers, the online documentation provides detailed API references and code samples. Users can also join the Brevo community forum to exchange tips, ask questions, and learn from power users. Regular webinars and live Q&A sessions keep you up to date on new features and marketing strategies.

Conclusion

Brevo combines email marketing, automation, CRM, and multichannel messaging into one powerful platform. With intuitive tools and AI-driven capabilities, it caters to everyone from freelancers on the free plan to enterprises with complex needs. The centralized data model and comprehensive analytics make it easy to personalize campaigns and measure success.

If you’re ready to elevate your marketing, sales, and support all without juggling multiple apps, don’t miss this Brevo sale. Get 10% OFF Brevo annual plans Today and start growing smarter than ever!