Searching for the ultimate guide to software? You just landed on the right page. Brevo brings together email marketing, CRM, automation, and AI-driven insights in one seamless platform designed to help you grow smarter.

Many teams struggle with scattered tools, siloed customer data, and manual processes that slow growth. With years of experience in the market, thousands of satisfied customers, and recognition from top industry outlets, Brevo is ready to help you consolidate your channels and scale more efficiently. Get Started with Brevo for Free Today (Send 300 emails/day for FREE) and see how AI can transform your marketing and sales workflows.

What is Brevo software?

Brevo is an AI-enabled all-in-one marketing and CRM software platform that unifies email, SMS, WhatsApp, chat, and more to help businesses engage customers across every stage of the journey. It provides tools for campaign creation, automation, analytics, and sales pipeline management so you can spend less time on manual tasks and more time on strategy.

Built for small businesses, agencies, and enterprises alike, Brevo combines powerful features—like smart segmentation, predictive sending, and live chat—with an intuitive interface and flexible APIs, making it easy for teams of any size to hit ambitious growth targets.

Brevo software Overview

Founded with a mission to simplify multichannel communication, Brevo has grown rapidly since its launch. The company started as a lightweight email marketing tool and expanded into SMS, WhatsApp, chat, and CRM capabilities to meet evolving customer needs.

Over the years, Brevo has secured millions in funding, integrated with dozens of top-tier platforms, and served over 100,000 active users worldwide. Its focus on AI-driven automation and user-friendly design has earned industry awards and positive recognition in review sites.

Pros and Cons

Pros:

Unified platform: Manage email, SMS, WhatsApp, live chat, and CRM in one place.

Aura AI: Smart content creation, segmentation, and contact enrichment save time.

Scalable pricing: Free plan for startups plus tiered plans that grow with you.

Advanced automation: Powerful workflows to trigger messages across channels.

In-depth analytics: Real-time dashboards and predictive sending optimize results.

API first: Robust email, SMS, and WhatsApp APIs for developers.

Drag-and-drop: Easy-to-use editors for templates, pipelines, and chat flows.

Cons:

Reporting on the free plan is limited, requiring an upgrade for deeper insights.

Enterprise-grade features like sub-account management and custom integrations are reserved for the highest tier.

Features

Brevo’s modular approach means you can pick and choose the features you need or leverage the full suite for end-to-end growth. Here’s a breakdown:

Marketing Platform

Drive conversions with AI-powered campaigns and automation:

• Email marketing: Customizable templates, drag-and-drop editor, and transactional sending.
• Aura AI: Auto-generate subject lines, email copy, and smart segmentation.
• SMS & WhatsApp campaigns: Reach customers on their preferred channel.
• Predictive sending: Deliver at the best time for each recipient.

Sales Platform

Streamline your sales cycle from lead capture to close:

• Contact enrichment: Automatically update records with firmographics and social data.
• Pipeline management: Visual drag-and-drop interface for deal stages.
• Meeting & call recordings: Log interactions and insights without extra tools.
• Automation: Trigger follow-ups and notifications based on deal movements.

Conversations Platform

Deliver exceptional customer service across channels:

• Universal inbox: Unified view of emails, chats, and social messages.
• Chatbot & live chat: Automated responses and human handoff when needed.
• Live chat summary: AI-generated conversation recaps for quick context.
• Mobile apps: Stay connected on iOS and Android.

Customer Data Platform

Unify and enrich customer data for better segmentation:

• Multi-table data model: Store and connect complex business objects.
• Data prep rules: Clean, reformat, and enrich data without code.
• Scoring library: Implement RFM, LTV, and custom scores.
• Dashboards & BI: Analyze customer behavior with integrated reporting.

Messaging API

Send personalized messages at scale:

• Email, SMS & WhatsApp APIs: Use your existing applications to trigger messages.
• CMS integration: Sync content dynamically from your headless CMS.
• Inbound parsing: Capture and route replies into your workflows.

Aura AI Marketing Team

Your always-on AI agents handle content creation, optimization, and send-time decisions so you can focus on high-level strategy.

Brevo software Pricing

Choose a plan that fits your growth stage, starting with a free tier to get you off the ground.

Free

Price: $0/month
Ideal for: Entrepreneurs and startups testing basic campaigns.
Highlights:

• 300 emails/day
• Email templates & transactional sending
• SMS & WhatsApp campaigns
• Community support

Starter

From $9/month
Ideal for: Small teams needing higher volume.
Highlights:

• From 5,000 emails/month
• No daily sending limit
• 24/7 email support
• Basic reporting

Business

From $18/month
Ideal for: Growing businesses ready to automate.
Highlights:

• Advanced statistics and A/B testing
• Marketing automation and predictive sending
• Multi-user access (add-on)
• Landing pages and phone support

Enterprise

Custom pricing
Ideal for: Large organizations with complex needs.
Highlights:

• Unlimited contacts
• Custom integrations and sub-accounts
• Dedicated support and security
• Tailored onboarding

Midway through your growth journey, you may want to Get Started with Brevo for Free Today (Send 300 emails/day for FREE) and see how enterprise features can elevate your operations.

Brevo Is Best For

Whether you’re a solo founder or part of a large marketing team, Brevo scales with your needs:

Small Businesses

Access powerful automation and multichannel campaigns without breaking the bank.

E-commerce Brands

Recover carts, promote new products, and send transactional messages all in one place.

Agencies

Manage multiple clients and sub-accounts with centralized billing and reporting.

Enterprises

Leverage custom integrations, advanced security, and dedicated support to meet strict compliance requirements.

Benefits of Using Brevo software

• Streamlined Workflows: Eliminate tool switching by centralizing campaigns and sales pipelines.
• Time Savings: Aura AI automates repetitive tasks like content creation and segmentation.
• Improved Engagement: Predictive sending and targeted messaging boost open rates.
• Data-Driven Decisions: Robust analytics and BI tools surface actionable insights.
• Scalable Growth: Seamlessly upgrade plans as your contact list and feature needs expand.
• Cost Efficiency: Consolidate multiple subscriptions into a single, affordable solution.

Customer Support

Brevo’s support team is available around the clock to assist with setup, troubleshooting, and best practices. Whether you’re on the free plan or an enterprise customer, you can access community forums, email support, or phone assistance depending on your subscription.

With detailed documentation, video tutorials, and responsive support channels, customers report quick resolution times and helpful guidance to maximize their use of the platform.

External Reviews and Ratings

Users praise Brevo for its intuitive interface, powerful automation, and responsive support. Real-world feedback highlights time saved on campaign creation and the ease of consolidating channels. Some users note that advanced analytics require a higher tier, but most find the ROI justifies the investment.

Overall, Brevo consistently scores above 4.5 stars on major review sites, with top marks for ease of use, customer service, and feature set.

Educational Resources and Community

Brevo maintains an official blog, comprehensive knowledge base, and weekly webinars covering topics from email deliverability to AI-driven segmentation. The community forum connects you with peers and experts to share tips, templates, and strategies.

Additionally, Brevo University offers self-paced courses and certifications to ensure you get the most out of the platform, whether you’re a beginner or an advanced marketer.

Conclusion

After exploring the full capabilities of this all-in-one marketing and CRM software, it’s clear that Brevo can streamline your workflows, boost engagement, and scale alongside your business. If you’re ready to experience smarter, more efficient campaigns, Get Started with Brevo for Free Today (Send 300 emails/day for FREE).

Get Started with Brevo for Free Today (Send 300 emails/day for FREE)